60
picture frames
Launch itA $18.4M/yr market growing +8.5% this quarter with returns at 2.6% — clears our launch bar.
Market size
Incredible$18.4M$18.4M/yr · 28.8M searches
Competition
Great33%top-5 click share — an open shelf
Returns
Good2.6%return rate — above 5% kills the launch gate
Avg price
Good$13.36avg listing price — sweet spot $15–$100
Price range
Good$4.08–$30.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Brand share
Good74%top-5 brand share — brands hold most of the demand
Growth
Okay+8.5%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad12,210.91avg incumbent reviews — the moat a new listing must climb