60
makeup towel
Launch itA $926K/yr market growing +9.0% this quarter with returns at 0.4% — clears our launch bar.
Returns
Incredible0.4%return rate — above 6% kills the launch gate
Conversion
Great11.4%search→purchase rate — share of searches ending in a sale
Market size
Great$926K$926K/yr · 561K searches
Avg price
Good$14.43avg listing price — sweet spot $15–$100
Price range
Good$6.15–$34.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good67%top-5 brand share — brands hold most of the demand
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Growth
Okay+9.0%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad4,295.24avg incumbent reviews — the moat a new listing must climb