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gingham quilt
Skip itWeak search conversion (0.5%) — this niche doesn't clear our bar today.
Avg price
Great$55.14avg listing price — sweet spot $15–$100
Competition
Great31%top-5 click share — an open shelf
Price range
Good$29.56–$150.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,212.5avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good74%top-5 brand share — brands hold most of the demand
Growth
Okay+9.2%90-day search growth — must beat 0% to launch
Returns
Okay4.0%return rate — above 5% kills the launch gate
Market size
Bad$55K$55K/yr · 191K searches
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Signals High Price