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46

gingham quilt

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Weak search conversion (0.5%) — this niche doesn't clear our bar today.

Market size 14Growth 37Conversion 7Competition 84Returns 37Price range 58Avg price 91Brand share 51Review moat 57Quality gap 55

Avg price

Great$55.14

avg listing price — sweet spot $15–$100

Competition

Great31%

top-5 click share — an open shelf

Price range

Good$29.56–$150.49

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,212.5

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Good74%

top-5 brand share — brands hold most of the demand

Growth

Okay+9.2%

90-day search growth — must beat 0% to launch

Returns

Okay4.0%

return rate — above 5% kills the launch gate

Market size

Bad$55K

$55K/yr · 191K searches

Conversion

Bad0.5%

search→purchase rate — share of searches ending in a sale

Reviews