63
cooling comforter
Launch itA $1.9M/yr market growing +93.5% this quarter with returns at 3.1% — clears our launch bar.
Market size
Great$1.9M$1.9M/yr · 2.6M searches
Growth
Great+93.5%90-day search growth — must beat 0% to launch
Avg price
Great$63.25avg listing price — sweet spot $15–$100
Competition
Great32%top-5 click share — an open shelf
Price range
Good$18.05–$182.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.1%return rate — above 6% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Review moat
Bad5,833.98avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale