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blue throw blanket
Launch itA $1.1M/yr market growing +0.8% this quarter with returns at 3.6% — clears our launch bar.
Brand share
Incredible40%top-5 brand share — no brand owns this niche
Competition
Great21%top-5 click share — an open shelf
Avg price
Great$21.99avg listing price — sweet spot $15–$100
Price range
Great$9.56–$41.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$1.1M$1.1M/yr · 3.3M searches
Returns
Okay3.6%return rate — above 6% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Okay+0.8%90-day search growth — must beat 0% to launch
Review moat
Bad8,153.88avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale