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bento box
Launch itA $4.1M/yr market growing +42.2% this quarter with returns at 3.9% — clears our launch bar.
Market size
Incredible$4.1M$4.1M/yr · 10.8M searches
Avg price
Incredible$23.91avg listing price — sweet spot $15–$100
Competition
Great25%top-5 click share — an open shelf
Price range
Great$7.01–$48.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+42.2%90-day search growth — must beat 0% to launch
Brand share
Good74%top-5 brand share — brands hold most of the demand
Returns
Okay3.9%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Review moat
Bad15,984.23avg incumbent reviews — the moat a new listing must climb