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60

bathroom rugs

Worth a look

Shows a $15.6M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 100Growth 22Conversion 28Competition 72Returns 63Price range 74Avg price 77Brand share 75Review moat 17Quality gap 57

Market size

Incredible$15.6M

$15.6M/yr · 44.5M searches

Avg price

Great$15.90

avg listing price — sweet spot $15–$100

Brand share

Good60%

top-5 brand share — brands hold most of the demand

Price range

Good$7.95–$35.13

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good42%

top-5 click share — leaders hold, buyers still browse

Returns

Good2.5%

return rate — above 6% kills the launch gate

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.2%

search→purchase rate — share of searches ending in a sale

Growth

Bad-6.0%

90-day search growth — must beat 0% to launch

Review moat

Bad18,321.91

avg incumbent reviews — the moat a new listing must climb