65
air mattress
Worth a lookShows a $45.9M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Incredible$45.9M$45.9M/yr · 18.2M searches
Avg price
Great$54.01avg listing price — sweet spot $15–$100
Competition
Great32%top-5 click share — an open shelf
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good$13.67–$144.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+40.3%90-day search growth — must beat 0% to launch
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Returns
Bad6.3%return rate — above 6% kills the launch gate
Review moat
Bad11,814.25avg incumbent reviews — the moat a new listing must climb