4th of july glow sticks
Worth a lookShows demand growing >1,000% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible>1,000%90-day search growth — must beat 0% to launch
Competition
Great22%top-5 click share — an open shelf
Returns
Great1.4%return rate — above 5% kills the launch gate
Avg price
Great$17.69avg listing price — sweet spot $15–$100
Price range
Great$5.86–$56.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great56%top-5 brand share — no brand owns this niche
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,232.81avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Market size
Good$286K$286K/yr · 363K searches
According to Flapen's Amazon United States niche tracking, 4th of july glow sticks is a $286K/yr Amazon United States market (363K searches/yr). The top 5 brands hold 56% of demand. Demand peaks in Jun–Jul. Verdict: Worth a look — 77/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
4th of july glow sticks market data
- Units sold / yr
- 20K–25K
- avg 100–250/product
- Revenue / yr
- $354K–$442K
- units × avg price
- Conversion rate
- 4.5%
- Avg BSR
- #3,663
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 99%
- Out of stock
- 5.9%
- Avg brand age
- 25 months
- Avg seller age
- 191 days
Competition & brand share
Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.Brands
35 rising
Sellers
43
Top-5 brand share
56%
Top 20: 93%
Top-5 click share
22%
Top 20: 50%
Open market
39%
- JOYIN21%
- TURNMEON14%
- Leetous10%
- Wondrus6%
- Wooowyet5%
- Genuvi5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — >1,000% search growth over the last 90 days.Peak months: Jun, Jul · busiest ÷ quietest = 461.2×
Top 4th of july glow sticks search terms
- 4th of july glow sticks76K/yr
- glow sticks 4th of july53K/yr
- red white and blue glow sticks40K/yr
- 4th of july glow items26K/yr
- fourth of july glow sticks25K/yr
- 4th of july light up accessories19K/yr
- red white blue glow sticks19K/yr
- patriotic glow sticks15K/yr
- glow sticks red white and blue12K/yr
- 4th of july glow12K/yr
Top 4th of july glow sticks products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Fourth of July Accessories for Kids 72-300 PCS Red White Blue Glow Sticks Party Favors Supplies for 250th Patriotic Treat Goodie Gift Bag Stuffers Light up Party Toys Stuff Decor for 4th of July
Leetous$10.134.4★387 rev
Glow Sticks Bulk 4th of July Party Favors 50 Pack 8 Red White Blue Glow in the Dark Party Supplies Neon Party Decorations Glow Necklaces Bracelets for Kids Adults Patriotic Fourth of July Accessories
Genuvi$9.333.9★58 rev
PartySticks Glow Sticks Party Supplies 100pk - 8 Inch Glow in the Dark Light Up Sticks Party Favors Glow Party Decorations Neon Party Glow Necklaces and Glow Bracelets with Connectors
PartySticks$8.544.6★29,003 rev
Wooowyet Men LED Light Up Shoes for Women Lights Sneakers Glowing Neon Luminous America USA Patriotic Flag President July 4th Independence 7
Wooowyet$39.114.3★77 rev
4th of July Red White Blue Glow Sticks Bulk with Connectors 100 PCS Fourth of July Light Up Necklaces Bracelet Accessories for Kids Adults 250th Anniversary Patriotic Party Favors Independence Day
TURNMEON$10.744.0★53 rev
Newest
by launch date
Mega-L 100 PCS Red White and Blue Glow Sticks Bulk 4th of July Decorations 8 Glowsticks for Parade Floats Memorial Day Patriotic Party Supplies with Bracelets & Necklaces for Kids or Adults
Mega-Loopolis$11.7718 rev
Glow Sticks Bulk 4th of July Party Favors 50 Pack 8 Red White Blue Glow in the Dark Party Supplies Neon Party Decorations Glow Necklaces Bracelets for Kids Adults Patriotic Fourth of July Accessories
Genuvi$9.3358 rev
LIONO 100 Pcs 4th of July Glow Sticks Bulk Ultra Bright Red White and Blue Glow Sticks 3-in-1 with Connectors 4th of July Accessories for Independence Day Party Nighttime Events & Party Activities
LIONO$18.2440 rev
250th Anniversary 21 PCS 4th of July Glow Sticks Pop Tubes Red White and Blue Glow Sticks Fourth of July Accessories for Independence Day Party Parades Night BBQ Camping Patriotic Party Favors
LIONO$23.6235 rev
Wooowyet Men LED Light Up Shoes for Women Lights Sneakers Glowing Neon Luminous America USA Patriotic Flag President July 4th Independence 7
Wooowyet$39.1177 rev
Trending
90-day click momentum
JOYIN 4th of July Patriotic Glow Stick Glasses Necklace Bracelets Headbands Earrings Accessories Red White Blue Light Up Sticks Glow in the Dark Party Supplies for Independence Day Parade Celebration
JOYIN$16.255.0★
Mega-L 100 PCS Red White and Blue Glow Sticks Bulk 4th of July Decorations 8 Glowsticks for Parade Floats Memorial Day Patriotic Party Supplies with Bracelets & Necklaces for Kids or Adults
Mega-Loopolis$11.773.4★
BUDI 467Pcs 4th of July Accessories Glow Sticks: Red White Blue Glow in the Dark Patriotic 250th Party Favors Necklace Bracelets Glasses for Kids Adults 210 GlowSticks 8 with Connectors Light Up Toys
BUDI$24.814.6★
LIONO 100 Pcs 4th of July Glow Sticks Bulk Ultra Bright Red White and Blue Glow Sticks 3-in-1 with Connectors 4th of July Accessories for Independence Day Party Nighttime Events & Party Activities
LIONO$18.243.9★
OLUPP 28Pcs July 4th Foam Glow Sticks Red White Blue Patriotic LED Sticks with 3 Modes Flashing for Kid Adult Glow in The Dark Party Favor Supplies for Independence Day Parade Concert Carnival
OLUPP$28.714.0★
What buyers say about 4th of july glow sticks
What buyers praise and complain about, mined from review topics.What buyers love
“Awesome glow”
“Great Fun”
“the colors are vibrant”
“Excellent value”
“These lights are good quality”
“Easy to use”
“stays on well”
“As Described”
“The applicator is easy to hold”
“Sticks great”
What buyers complain about
“Not super bright”
“falls apart”
“The pieces are short”
“Bad quality”
“the color is way off”
“Didnt work well”
“Not worth the price”
“False Advertising”
“half of them were leaking”
“A little difficult to remove”
Top return reasons
Common questions
- Is 4th of july glow sticks profitable to sell on Amazon United States?
- The niche generates $286K/yr across 93 tracked products. 22 of 24 products launched in the last 360 days are still selling. 90-day search growth is >1,000%. Flapen's verdict: Worth a look (77/100).
- How competitive is the 4th of july glow sticks niche?
- 35 brands and 43 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 56% of demand.
- What do buyers complain about in 4th of july glow sticks?
- Top complaints mined from reviews: Brightness/Shine/Glow, Durability, Size-Overall. The return rate is 1.4%.
- When does demand for 4th of july glow sticks peak?
- Demand peaks in Jun–Jul; the busiest month runs 461.2× the quietest.
- What does it cost to enter the 4th of july glow sticks niche?
- Listings span $5.86–$56.17; the average listing price is $17.69 (sweet spot $15–$100). The average incumbent carries 1,233 reviews — the moat a new listing must climb.