12x16 Mat

Shoppers searched for this 79K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved +2.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $118K a year.

Searches, last 12 months

79K

Growth, 90 days vs prior 90

+2.8%

Conversion, latest week

4.9%

Market size, estimated

$118Ka year

Peak month

August1.3× the quietest month

Top search term

12x16 mat14K searches a year

Listings sell for $30.62 on average, from $8.58 to $58.69. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $30.62 that is $0 to $3K a year per listing.

Average price

$30.62inside the $15 to $100 sweet spot

Price range

$8.58–$58.69

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

3.3%of orders · Amazon United States median 2.1%

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #956 within Picture Frames. It carries 2,679 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

100%

Out of stock, average day

5.3%

Average rank

#956in Picture Frames

Average rating

4.50 starsAmazon United States average 4.42 stars

Average reviews

2,679per listing

Listings tracked

34

7 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

3Amazon's first-year sales bar

Average brand age

38 months