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12x16 Gold Frame

Maybe

Products sell for $20.52 on average, inside the sweet spot. But the average product has 4,611 reviews to catch up to, so 12x16 Gold Frame is a Maybe.

Flapen Score
54
54 / 100
Top 26% of 11,240 Home & Kitchen niches · +5 vs the category median of 49
Market size
$235K/yr161K searches / yr
90-day growth
+19.0%search demand this quarter
Competition
48%top-5 click share · 20 brands · 21 sellers

Flapen Score

12x16 Gold Frame against its category

The dotted line is the Home & Kitchen average. Past it, 12x16 Gold Frame is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 12x16 Gold Frame market on Amazon at a glance

Shoppers on Amazon United States searched for 12x16 Gold Frame 161K times last year and spent an estimated $235K. The top 5 brands take 66% of clicks. Demand peaks in Jul–Aug. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 7.1% of those searches ended in a purchase.

Shoppers searched for this 161K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.1% of those searches ended in a purchase. Searches in the last 90 days moved +19.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $235K a year.

Searches, last 12 months
161K
Growth, 90 days vs prior 90
+19.0%
Conversion, latest week
7.1%
Market size, estimated
$235Ka year
Peak month
August3.4× the quietest month
Top search term
12x16 gold frame40K searches a year

02 · Price

A sale here is worth $20.52.

Listings sell for $20.52 on average, from $7.16 to $38.95. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $20.52 that is $5K to $10K a year per listing.

Average price
$20.52inside the $15 to $100 sweet spot
Price range
$7.16–$38.95
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
$5K–$10K
Returns
4.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #305 within Picture Frames. It carries 4,611 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
2.2%
Average rank
#305in Picture Frames
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
4,611per listing
Listings tracked
27

04 · Newcomers

3 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
3Amazon's first-year sales bar
Average brand age
32 months

Products

Top 12x16 Gold Frame products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

Brands

20 rising

Sellers

21

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

48%

Top 20: 90%

Open market

30%

  • Brand 142%
  • Brand 28%
  • Brand 37%
  • Brand 45%
  • Brand 55%
  • Brand 64%

Demand

12x16 Gold Frame search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 3.4×

Search terms

Top 12x16 Gold Frame search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 12x16 gold frame40K/yr
  • 12x16 frame gold40K/yr
  • 12x16 gold picture frame8K/yr
  • 12 x 16 gold frame13K/yr
  • gold 12x16 frame9K/yr
  • 16x12 gold frame6K/yr
  • gold frame 12x167K/yr
  • gold frames 12x168K/yr
  • 12x16 gold frames6K/yr
  • 12x16 gold frame set of 39K/yr

Reviews and returns

What reviews say buyers love and hate about 12x16 Gold Frame

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Frame Quality”
28%of negative reviews mention “Quality-Overall”
4.5%of orders come back
“Very cheap, not even dollar store quality”
A buyer, on “Quality-Overall”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common 12x16 Gold Frame questions

Answered from the same tracked data.