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12x16 Canvas Frame

Maybe

Products sell for $22.80 on average, inside the sweet spot. But shoppers spend an estimated $87K a year here, so 12x16 Canvas Frame is a Maybe.

Flapen Score
50
50 / 100
Top 43% of 11,240 Home & Kitchen niches · +1 vs the category median of 49
Market size
$87K/yr83K searches / yr
90-day growth
-6.6%search demand this quarter
Competition
39%top-5 click share · 25 brands · 29 sellers

Flapen Score

12x16 Canvas Frame against its category

The dotted line is the Home & Kitchen average. Past it, 12x16 Canvas Frame is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 12x16 Canvas Frame market on Amazon at a glance

Shoppers on Amazon United States searched for 12x16 Canvas Frame 83K times last year and spent an estimated $87K. The top 5 brands take 73% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 4.6% of those searches ended in a purchase.

Shoppers searched for this 83K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.6% of those searches ended in a purchase. Searches in the last 90 days moved -6.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $87K a year.

Searches, last 12 months
83K
Growth, 90 days vs prior 90
-6.6%
Conversion, latest week
4.6%
Market size, estimated
$87Ka year
Peak month
December1.5× the quietest month
Top search term
12x16 canvas frame30K searches a year

02 · Price

A sale here is worth $22.80.

Listings sell for $22.80 on average, from $6.88 to $47.00. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $22.80 that is $0 to $2K a year per listing.

Average price
$22.80inside the $15 to $100 sweet spot
Price range
$6.88–$47.00
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
3.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #725 within Picture Frames. It carries 2,424 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
5.1%
Average rank
#725in Picture Frames
Average rating
4.40 starsAmazon United States average 4.42 stars
Average reviews
2,424per listing
Listings tracked
44

04 · Newcomers

1 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
1Amazon's first-year sales bar
Average brand age
38 months

Products

Top 12x16 Canvas Frame products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

Brands

25 rising

Sellers

29

Top-5 brand share

73%

Top 20: 98%

Top-5 click share

39%

Top 20: 78%

Open market

21%

  • Brand 127%
  • Brand 220%
  • Brand 312%
  • Brand 47%
  • Brand 57%
  • Brand 66%

Demand

12x16 Canvas Frame search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KBlack Friday '24Holiday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top 12x16 Canvas Frame search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 12x16 canvas frame30K/yr
  • 12x16 floating frame10K/yr
  • canvas frame 12x169K/yr
  • 12 x 16 canvas frame8K/yr
  • 12x16 floating frame for canvas5K/yr
  • 12 x 16 frame for canvas painting5K/yr
  • 12x16 frame for canvas painting4K/yr
  • 12x16 frame for canvas4K/yr
  • 16x12 canvas frame4K/yr
  • 12x16 frame for canvas art4K/yr

Reviews and returns

What reviews say buyers love and hate about 12x16 Canvas Frame

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Frame Quality”
21%of negative reviews mention “Frame Quality”
3.3%of orders come back
“It is very cheap frame”
A buyer, on “Frame Quality”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common 12x16 Canvas Frame questions

Answered from the same tracked data.