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12x12 White Frame

Fail

Shoppers spend an estimated $47K a year here, so 12x12 White Frame is a Fail.

Flapen Score
44
44 / 100
Ranks 7,719 of 11,240 Home & Kitchen niches · −5 vs the category median of 49
Market size
$47K/yr20K searches / yr
90-day growth
+12.7%search demand this quarter
Competition
66%top-5 click share · 13 brands · 16 sellers

Flapen Score

12x12 White Frame against its category

The dotted line is the Home & Kitchen average. Past it, 12x12 White Frame is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 12x12 White Frame market on Amazon at a glance

Shoppers on Amazon United States searched for 12x12 White Frame 20K times last year and spent an estimated $47K. The top 5 brands take 66% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 17.1% of those searches ended in a purchase.

Shoppers searched for this 20K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 17.1% of those searches ended in a purchase. Searches in the last 90 days moved +12.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $47K a year.

Searches, last 12 months
20K
Growth, 90 days vs prior 90
+12.7%
Conversion, latest week
17.1%
Market size, estimated
$47Ka year
Peak month
August1.4× the quietest month
Top search term
12x12 white frame7K searches a year

02 · Price

A sale here is worth $14.11.

Listings sell for $14.11 on average, from $7.35 to $27.10. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $14.11 that is $1K to $4K a year per listing.

Average price
$14.11under the $15 to $100 sweet spot
Price range
$7.35–$27.10
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$1K–$4K
Returns
3.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #438 within Picture Frames. It carries 4,341 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
2.4%
Average rank
#438in Picture Frames
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
4,341per listing
Listings tracked
14

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
42 months

Products

Top 12x12 White Frame products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 falling

Sellers

16

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

27%

  • Brand 125%
  • Brand 214%
  • Brand 310%
  • Brand 410%
  • Brand 57%
  • Brand 67%

Demand

12x12 White Frame search demand

Weekly searches over the year, seasonality beneath. Pick a range.

500300Spike '25Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top 12x12 White Frame search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 12x12 white frame7K/yr
  • 12x12 frame white5K/yr
  • 12 x 12 white frame3K/yr
  • 12 x 12 frame white3K/yr
  • 12x12 picture frame white2K/yr

Reviews and returns

What reviews say buyers love and hate about 12x12 White Frame

We read the reviews and the return reasons for every product selling here.

39%of positive reviews mention “Frame Quality”
28%of negative reviews mention “Quality-Overall”
3.9%of orders come back
“Cheap”
A buyer, on “Quality-Overall”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common 12x12 White Frame questions

Answered from the same tracked data.