12x12 White Frame
FailShoppers spend an estimated $47K a year here, so 12x12 White Frame is a Fail.
- Flapen Score
- 44 / 100Ranks 7,719 of 11,240 Home & Kitchen niches · −5 vs the category median of 4944
- Market size
- $47K/yr20K searches / yr
- 90-day growth
- +12.7%search demand this quarter
- Competition
- 66%top-5 click share · 13 brands · 16 sellers
Flapen Score
12x12 White Frame against its category
The dotted line is the Home & Kitchen average. Past it, 12x12 White Frame is stronger. Inside it, weaker.
Market
The 12x12 White Frame market on Amazon at a glance
Shoppers on Amazon United States searched for 12x12 White Frame 20K times last year and spent an estimated $47K. The top 5 brands take 66% of clicks. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 17.1% of those searches ended in a purchase.
Shoppers searched for this 20K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 17.1% of those searches ended in a purchase. Searches in the last 90 days moved +12.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $47K a year.
- Searches, last 12 months
- 20K
- Growth, 90 days vs prior 90
- +12.7%
- Conversion, latest week
- 17.1%
- Market size, estimated
- $47Ka year
- Peak month
- August1.4× the quietest month
- Top search term
- 12x12 white frame7K searches a year
02 · Price
A sale here is worth $14.11.
Listings sell for $14.11 on average, from $7.35 to $27.10. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $14.11 that is $1K to $4K a year per listing.
- Average price
- $14.11under the $15 to $100 sweet spot
- Price range
- $7.35–$27.10
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $1K–$4K
- Returns
- 3.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #438 within Picture Frames. It carries 4,341 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 100%
- Out of stock, average day
- 2.4%
- Average rank
- #438in Picture Frames
- Average rating
- 4.54 starsAmazon United States average 4.42 stars
- Average reviews
- 4,341per listing
- Listings tracked
- 14
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top 12x12 White Frame products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 falling
Sellers
16
Top-5 brand share
66%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
27%
- Brand 125%
- Brand 214%
- Brand 310%
- Brand 410%
- Brand 57%
- Brand 67%
Demand
12x12 White Frame search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top 12x12 White Frame search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- 12x12 white frame7K/yr
- 12x12 frame white5K/yr
- 12 x 12 white frame3K/yr
- 12 x 12 frame white3K/yr
- 12x12 picture frame white2K/yr
Reviews and returns
What reviews say buyers love and hate about 12x12 White Frame
We read the reviews and the return reasons for every product selling here.
“Cheap”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 12x12 White Frame questions
Answered from the same tracked data.









