12x12 White Frame
a small market ($47K/yr) — 12x12 White Frame doesn't clear our bar today.
Flapen Score
Ranks 7,719 of 11,240 Home & Kitchen niches · −5 vs the category median of 49
Is 12x12 White Frame profitable on Amazon?
According to Flapen's Amazon United States niche tracking, 12x12 White Frame is a $47K/yr Amazon United States market (20K searches/yr). The top 5 brands hold 66% of demand. Verdict: Skip it — 44/100.
12x12 White Frame: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +12.7% over the last 90 days and 17.1% of searches end in a purchase.
$47K
revenue / yr
Who owns the niche?
The top 5 brands hold 66% of demand, so 34% of the market is open.
34%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 14 products
Top 12x12 White Frame products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
12x12 Frame White Display Diamond Art Painting 30x30cm with 10x10 Mat
- Price
- $8.56
- Rating
- 4.7/5
- Reviews
- 1,739
- Age
- 1y ago
JCJMY 12x12 inch Picture Frame Horizontal and Vertical Formats for Wall Hanging 12 x 12 Wall Gallery Poster Photo Frame with Shatter Resistant Plexiglass White
- Price
- $8.84
- Rating
- 4.6/5
- Reviews
- 2,138
- Age
- 3y ago
Golden State Art 12x12 Solid Wood Frames with Tempered Glass Display 12x12 or 8x8-inch Pictures White Wall Display
- Price
- $17.08
- Rating
- 4.7/5
- Reviews
- 1,797
- Age
- 9y ago
upsimples 12x12 Picture Frame Display Pictures 8x8 with Mat or 12 x 12 Without Wall Hanging Square Frames White 1 Pack
- Price
- $10.02
- Rating
- 4.5/5
- Reviews
- 41,299
- Age
- 3y ago
12x12 Picture Frame White Solid Wood Diamond Art Painting Frames 30x30cm Display Pictures 10x10 with Mat or 12 x 12 Without Mat 12x12 Frame for Photos Posters Prints Artworks Puzzles Wall Hanging
- Price
- $9.80
- Rating
- 4.8/5
- Reviews
- 165
- Age
- 1y ago
Trending
90-day click momentum
KINLINK 12x12 Frame Set of 9 12 by 12 Square Picture Frames with Plexiglass for Picture 8x8 with Mat or 12x12 without Mat Art Collage for Wall Gallery and Tabletop Display 12 x 12 Frame White
- Price
- $27.10
- Rating
- 4.3/5
- Reviews
- 49
- Age
- 6mo ago
12x12 Picture Frame White Solid Wood Diamond Art Painting Frames 30x30cm Display Pictures 10x10 with Mat or 12 x 12 Without Mat 12x12 Frame for Photos Posters Prints Artworks Puzzles Wall Hanging
- Price
- $9.80
- Rating
- 4.8/5
- Reviews
- 165
- Age
- 1y ago
icariery 12x12 Picture Frame Set of 2 White Square Photo Frames High Transparent Wall Gallery Desktop Horizontal Vertical for Canvas Collage Photo Poster Certificate 12 x 12 inches
- Price
- $12.76
- Rating
- 4.6/5
- Reviews
- 2,419
- Age
- 3y ago
FIXSMITH 12x12 Picture Frame White Set of 2 Photo Frame with HD Plexiglass Display Pictures 8x8 with Mat or 11x17 Without Mat White Picture Frames Collage Wall Decor Gallary Wall Frame
- Price
- $12.60
- Rating
- 4.3/5
- Reviews
- 2,122
- Age
- 11mo ago
12x12 Wood Frame White Modern Natural Woodgrain 12x12in Picture Frame Rustic Wooden 12 x 12 inch Gallery Wall Photo Poster Frame with HD Plexiglass Horizontal Vertical Wall Mounting Display 1pcs
- Price
- $14.19
- Rating
- 4.5/5
- Reviews
- 2,085
- Age
- 2y ago
Newest
by launch dateKINLINK 12x12 Frame Set of 9 12 by 12 Square Picture Frames with Plexiglass for Picture 8x8 with Mat or 12x12 without Mat Art Collage for Wall Gallery and Tabletop Display 12 x 12 Frame White
- Price
- $27.10
- Rating
- 4.3/5
- Reviews
- 49
- Age
- 6mo ago
FIXSMITH 12x12 Picture Frame White Set of 2 Photo Frame with HD Plexiglass Display Pictures 8x8 with Mat or 11x17 Without Mat White Picture Frames Collage Wall Decor Gallary Wall Frame
- Price
- $12.60
- Rating
- 4.3/5
- Reviews
- 2,122
- Age
- 11mo ago
12x12 Picture Frame White Solid Wood Diamond Art Painting Frames 30x30cm Display Pictures 10x10 with Mat or 12 x 12 Without Mat 12x12 Frame for Photos Posters Prints Artworks Puzzles Wall Hanging
- Price
- $9.80
- Rating
- 4.8/5
- Reviews
- 165
- Age
- 1y ago
12x12 Frame White Display Diamond Art Painting 30x30cm with 10x10 Mat
- Price
- $8.56
- Rating
- 4.7/5
- Reviews
- 1,739
- Age
- 1y ago
Icona Bay - 12x12 White Picture Frame with Removable Mat to 8x8 Photo - Modern Style Engineered Wood Poster Frame - Wall Mount Only - Bliss Collection
- Price
- $7.35
- Rating
- 4.4/5
- Reviews
- 920
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.
Brands
13 falling
Sellers
16
Top-5 brand share
66%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
27%
- Fxojyvo25%
- JCJMY14%
- Golden State Art10%
- upsimples10%
- Aphila7%
- Hongkee7%
12x12 White Frame demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.4×
Top 12x12 White Frame search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- 12x12 white frame7K/yr
- 12x12 frame white5K/yr
- 12 x 12 white frame3K/yr
- 12 x 12 frame white3K/yr
- 12x12 picture frame white2K/yr
What reviews say buyers love and hate about 12x12 White Frame
What buyers mention most, as a share of all reviews.
What buyers love
94% of reviews“Nice sturdy frame”
“The look well made”
“great price”
“Does it's job”
“Perfect size for what I needed”
What buyers complain about
79% of reviews“Cheap”
“Was little thick”
“picture stands are so flimsy that they even were falling off”
“Too small”
“every single frame was covered in fiber glass”
12x12 White Frame return rate & reasons
Why buyers send it back, as a share of all return requests.
3.9%
Return rate
28%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common 12x12 White Frame questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
