12x12 Shadow Box
FailShoppers spend an estimated $100K a year here, so 12x12 Shadow Box is a Fail.
- Flapen Score
- 49 / 100Ranks 5,355 of 11,240 Home & Kitchen niches · on the category median49
- Market size
- $100K/yr80K searches / yr
- 90-day growth
- +8.3%search demand this quarter
- Competition
- 44%top-5 click share · 20 brands · 24 sellers
Flapen Score
12x12 Shadow Box against its category
The dotted line is the Home & Kitchen average. Past it, 12x12 Shadow Box is stronger. Inside it, weaker.
Market
The 12x12 Shadow Box market on Amazon at a glance
Shoppers on Amazon United States searched for 12x12 Shadow Box 80K times last year and spent an estimated $100K. The top 5 brands take 68% of clicks. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 4.9% of those searches ended in a purchase.
Shoppers searched for this 80K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved +8.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $100K a year.
- Searches, last 12 months
- 80K
- Growth, 90 days vs prior 90
- +8.3%
- Conversion, latest week
- 4.9%
- Market size, estimated
- $100Ka year
- Peak month
- December1.5× the quietest month
- Top search term
- 12x12 shadow box24K searches a year
02 · Price
A sale here is worth $25.57.
Listings sell for $25.57 on average, from $8.39 to $56.34. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $25.57 that is $3K to $6K a year per listing.
- Average price
- $25.57inside the $15 to $100 sweet spot
- Price range
- $8.39–$56.34
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $3K–$6K
- Returns
- 4.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 19.9% of listings are out of stock. The average listing ranks #690 within Picture Frames. It carries 1,876 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 100%
- Out of stock, average day
- 19.9%
- Average rank
- #690in Picture Frames
- Average rating
- 4.58 starsAmazon United States average 4.42 stars
- Average reviews
- 1,876per listing
- Listings tracked
- 37
04 · Newcomers
3 of last year's 10 launches cleared the first-year sales bar.
10 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 10
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top 12x12 Shadow Box products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Aug 2, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
TouYinger 12x12 Shadow Box Frame with Letter Stickers Graduation Memories Frame Display Case Box for Memorabilia Baby Items Wedding Memories Crafts Tickets and Photos (Black 12x12)
- Price
- $17.47
- Rating
- 4.6/5
- Reviews
- 4,207
- Age
- 4y ago

TouYinger 12x12 Shadow Box Frame with Letter Stickers Graduation Memories Frame Display Case Box for Memorabilia Baby Items Wedding Memories Crafts Tickets and Photos (White 12x12)
- Price
- $17.25
- Rating
- 4.6/5
- Reviews
- 4,207
- Age
- 4y ago

Picrit 12x12 Black Wooden Shadow Box Frame Tempered Glass 2 Pack
- Price
- $29.44
- Rating
- 4.6/5
- Reviews
- 287
- Age
- 6mo ago

Muzilife 12x12 Shadow Box Picture Frame with Linen Board - Deep Wood & Tempered Glass Display Case Memory Box Baby Sports Memorabilia Pins Awards Medals Wedding Tickets and Photos (Black)
- Price
- $21.23
- Rating
- 4.7/5
- Reviews
- 6,376
- Age
- 6y ago

Picrit 12x12 Black Wooden Shadow Box Frame 1.2 Deep Tempered Glass
- Price
- $19.61
- Rating
- 4.6/5
- Reviews
- 287
- Age
- 2y ago
Trending
estimated 90-day click momentum
4 Pack 12x12 Shadow Box Frame Display Cases 3D Wood Deep Shadow Boxes
- Price
- $41.70
- Rating
- 4.2/5
- Reviews
- 143
- Age
- 8mo ago

4 Pack 12x12 Shadow Box Frame Display Cases 3D Wood Deep Shadow Boxes
- Price
- $42.08
- Rating
- 4.2/5
- Reviews
- 143
- Age
- 8mo ago

MUXIUNT 8x10 Shadow Box Picture Frame with Real Glass Panel and Linen Back
- Price
- $12.41
- Rating
- 4.6/5
- Reviews
- 759
- Age
- 1y ago

Meyeyaia 4 Pack Shadow Box Frames 12 x 12 Inches Square Artificial Board Shadow Boxes Display Case Black 3D Picture Frames for Photos Dried Flowers Wall Mounted Handicraft Photo Frame
- Price
- $36.63
- Rating
- 4.4/5
- Reviews
- 28
- Age
- 8mo ago

Travel Adventure Archive Shadow Box for Memories - 12x12 Inch Shadow Box Frame with Slots Travel Memory Keepsake Display Case for Tickets Stubs & Postcards Museum Display Case Travel FrameWhite
- Price
- $13.02
- Rating
- 4.9/5
- Reviews
- 31
- Age
- 1y ago
Newest
by launch date
Picrit 12x12 Black Wooden Shadow Box Frame Tempered Glass 2 Pack
- Price
- $29.44
- Rating
- 4.6/5
- Reviews
- 287
- Age
- 6mo ago

Meyeyaia 4 Pack Shadow Box Frames 12 x 12 Inches Square Artificial Board Shadow Boxes Display Case Black 3D Picture Frames for Photos Dried Flowers Wall Mounted Handicraft Photo Frame
- Price
- $36.63
- Rating
- 4.4/5
- Reviews
- 28
- Age
- 8mo ago

4 Pack 12x12 Shadow Box Frame Display Cases 3D Wood Deep Shadow Boxes
- Price
- $41.70
- Rating
- 4.2/5
- Reviews
- 143
- Age
- 8mo ago

4 Pack 12x12 Shadow Box Frame Display Cases 3D Wood Deep Shadow Boxes
- Price
- $42.08
- Rating
- 4.2/5
- Reviews
- 143
- Age
- 8mo ago

MUXIUNT 8x10 Shadow Box Picture Frame with Real Glass Panel and Linen Back
- Price
- $12.41
- Rating
- 4.6/5
- Reviews
- 759
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 44% of clicks. Leaders hold, but buyers still shop past them.
Brands
20 rising
Sellers
24
Est. top-5 brand share
68%
Top 20: 100%
Est. top-5 click share
44%
Top 20: 86%
Open market
26%
- TOUYINGER21%
- Muzilife17%
- Picrit15%
- QDSSDECO8%
- MUXIUNT7%
- TJ.MOREE5%
Demand
12x12 Shadow Box search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top 12x12 Shadow Box search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- 12x12 shadow box24K/yr
- 12x12 shadow box frame21K/yr
- shadow box 12x1212K/yr
- shadow box frame 12x1210K/yr
- 12 x 12 shadow box frame8K/yr
- 12 x 12 shadow box5K/yr
Reviews and returns
What reviews say buyers love and hate about 12x12 Shadow Box
We read the reviews and the return reasons for every product selling here.
“marks all over the plastic material window”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 12x12 Shadow Box questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









