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12x12 Shadow Box

Fail

Shoppers spend an estimated $100K a year here, so 12x12 Shadow Box is a Fail.

Flapen Score
49
49 / 100
Ranks 5,355 of 11,240 Home & Kitchen niches · on the category median
Market size
$100K/yr80K searches / yr
90-day growth
+8.3%search demand this quarter
Competition
44%top-5 click share · 20 brands · 24 sellers

Flapen Score

12x12 Shadow Box against its category

The dotted line is the Home & Kitchen average. Past it, 12x12 Shadow Box is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 12x12 Shadow Box market on Amazon at a glance

Shoppers on Amazon United States searched for 12x12 Shadow Box 80K times last year and spent an estimated $100K. The top 5 brands take 68% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 4.9% of those searches ended in a purchase.

Shoppers searched for this 80K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved +8.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $100K a year.

Searches, last 12 months
80K
Growth, 90 days vs prior 90
+8.3%
Conversion, latest week
4.9%
Market size, estimated
$100Ka year
Peak month
December1.5× the quietest month
Top search term
12x12 shadow box24K searches a year

02 · Price

A sale here is worth $25.57.

Listings sell for $25.57 on average, from $8.39 to $56.34. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $25.57 that is $3K to $6K a year per listing.

Average price
$25.57inside the $15 to $100 sweet spot
Price range
$8.39–$56.34
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$3K–$6K
Returns
4.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 19.9% of listings are out of stock. The average listing ranks #690 within Picture Frames. It carries 1,876 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
19.9%
Average rank
#690in Picture Frames
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
1,876per listing
Listings tracked
37

04 · Newcomers

3 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
3Amazon's first-year sales bar
Average brand age
31 months

Products

Top 12x12 Shadow Box products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

20 rising

Sellers

24

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

44%

Top 20: 86%

Open market

26%

  • Brand 121%
  • Brand 217%
  • Brand 315%
  • Brand 48%
  • Brand 57%
  • Brand 65%

Demand

12x12 Shadow Box search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top 12x12 Shadow Box search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 12x12 shadow box24K/yr
  • 12x12 shadow box frame21K/yr
  • shadow box 12x1212K/yr
  • shadow box frame 12x1210K/yr
  • 12 x 12 shadow box frame8K/yr
  • 12 x 12 shadow box5K/yr

Reviews and returns

What reviews say buyers love and hate about 12x12 Shadow Box

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Material Quality”
4.3%of orders come back
“marks all over the plastic material window”
A buyer, on “Material Quality”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common 12x12 Shadow Box questions

Answered from the same tracked data.