12x12 Pillow Insert
FailThe top 5 brands take 97% of clicks, so 12x12 Pillow Insert is a Fail.
- Flapen Score
- 42 / 100Ranks 8,433 of 11,240 Home & Kitchen niches · −7 vs the category median of 4942
- Market size
- $280K/yr167K searches / yr
- 90-day growth
- +9.6%search demand this quarter
- Competition
- 81%top-5 click share · 7 brands · 10 sellers
Flapen Score
12x12 Pillow Insert against its category
The dotted line is the Home & Kitchen average. Past it, 12x12 Pillow Insert is stronger. Inside it, weaker.
Market
The 12x12 Pillow Insert market on Amazon at a glance
Shoppers on Amazon United States searched for 12x12 Pillow Insert 167K times last year and spent an estimated $280K. The top 5 brands take 97% of clicks. Demand peaks in Nov–Dec. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 13.4% of those searches ended in a purchase.
Shoppers searched for this 167K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.4% of those searches ended in a purchase. Searches in the last 90 days moved +9.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $280K a year.
- Searches, last 12 months
- 167K
- Growth, 90 days vs prior 90
- +9.6%
- Conversion, latest week
- 13.4%
- Market size, estimated
- $280Ka year
- Peak month
- December2.0× the quietest month
- Top search term
- 12x12 pillow insert53K searches a year
02 · Price
A sale here is worth $12.46.
Listings sell for $12.46 on average, from $7.90 to $17.98. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,500 to 2,000 of them. At $12.46 that is $19K to $25K a year per listing.
- Average price
- $12.46under the $15 to $100 sweet spot
- Price range
- $7.90–$17.98
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- $19K–$25K
- Returns
- 2.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
69% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 18.1% of listings are out of stock. The average listing ranks #69 within Decorative Pillows, Inserts & Covers. It carries 33,894 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 69%
- Prime listings
- 92%
- Out of stock, average day
- 18.1%
- Average rank
- #69in Decorative Pillows, Inserts & Covers
- Average rating
- 4.45 starsAmazon United States average 4.42 stars
- Average reviews
- 33,894per listing
- Listings tracked
- 13
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top 12x12 Pillow Insert products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.
Brands
7 falling
Sellers
10
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
81%
Top 20: 100%
Open market
1%
- Brand 146%
- Brand 220%
- Brand 317%
- Brand 49%
- Brand 55%
- Brand 62%
- Open — no brand owns it (1 brand, 1%)
Demand
12x12 Pillow Insert search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.0×
Search terms
Top 12x12 Pillow Insert search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- 12x12 pillow insert53K/yr
- 12x12 pillow30K/yr
- 12 x 12 pillow insert24K/yr
- pillow forms 12 x 1211K/yr
- 12 x 12 pillow8K/yr
- 12x12 pillows6K/yr
- pillow inserts 12x128K/yr
- 12x12 pillow inserts5K/yr
- pillow 12x124K/yr
- 12 inch pillow inserts4K/yr
Reviews and returns
What reviews say buyers love and hate about 12x12 Pillow Insert
We read the reviews and the return reasons for every product selling here.
“Definitely not the size they are supposed to be”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
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FAQ
Common 12x12 Pillow Insert questions
Answered from the same tracked data.