Skip to content

1200 Thread Count Egyptian Cotton Sheets King

Fail

Demand is soft, at -60.1% this quarter, so 1200 Thread Count Egyptian Cotton Sheets King is a Fail.

Flapen Score
41
41 / 100
Ranks 8,763 of 11,240 Home & Kitchen niches · −8 vs the category median of 49
Market size
$50K/yr22K searches / yr
90-day growth
-60.1%search demand this quarter
Competition
49%top-5 click share · 13 brands · 20 sellers

Flapen Score

1200 Thread Count Egyptian Cotton Sheets King against its category

The dotted line is the Home & Kitchen average. Past it, 1200 Thread Count Egyptian Cotton Sheets King is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 1200 Thread Count Egyptian Cotton Sheets King market on Amazon at a glance

Shoppers on Amazon United States searched for 1200 Thread Count Egyptian Cotton Sheets King 22K times last year and spent an estimated $50K. The top 5 brands take 73% of clicks. Demand peaks in Aug–Sep–Oct–Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 2.9% of those searches ended in a purchase.

Shoppers searched for this 22K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -60.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $50K a year.

Searches, last 12 months
22K
Growth, 90 days vs prior 90
-60.1%
Conversion, latest week
2.9%
Market size, estimated
$50Ka year
Peak month
November2.5× the quietest month
Top search term
1200 thread count sheets king13K searches a year

02 · Price

A sale here is worth $76.17.

Listings sell for $76.17 on average, from $17.68 to $184.53. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $76.17 that is $0 to $8K a year per listing.

Average price
$76.17inside the $15 to $100 sweet spot
Price range
$17.68–$184.53
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$8K
Returns
2.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 14.0% of listings are out of stock. The average listing ranks #323 within Sheets & Pillowcases. It carries 52,665 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
96%
Out of stock, average day
14.0%
Average rank
#323in Sheets & Pillowcases
Average rating
4.23 starsAmazon United States average 4.42 stars
Average reviews
52,665per listing
Listings tracked
25

04 · Newcomers

5 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
5Amazon's first-year sales bar
Average brand age
59 months

Products

Top 1200 Thread Count Egyptian Cotton Sheets King products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 falling

Sellers

20

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

49%

Top 20: 92%

Open market

17%

  • Brand 120%
  • Brand 216%
  • Brand 315%
  • Brand 412%
  • Brand 510%
  • Brand 610%
  • Open — no brand owns it (7 brands, 17%)

Demand

1200 Thread Count Egyptian Cotton Sheets King search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 2.5×

Reviews and returns

What reviews say buyers love and hate about 1200 Thread Count Egyptian Cotton Sheets King

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Soft Feel”
13%of negative reviews mention “Quality-Overall”
2.5%of orders come back
“Quality is deceiving”
A buyer, on “Quality-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common 1200 Thread Count Egyptian Cotton Sheets King questions

Answered from the same tracked data.