12 Inch Skillet with Lid
12 Inch Skillet with Lid shows a sweet-spot price point ($43.37 avg), but soft demand (-11.1% this quarter) keeps it on the watch list.
Flapen Score
Top 34% of 11,240 Home & Kitchen niches · +3 vs the category median of 49
Is 12 Inch Skillet with Lid profitable on Amazon?
According to Flapen's Amazon United States niche tracking, 12 Inch Skillet with Lid is a $386K/yr Amazon United States market (191K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Jan–Feb. Verdict: Worth a look — 52/100.
12 Inch Skillet with Lid: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -11.1% over the last 90 days and 4.7% of searches end in a purchase.
$386K
revenue / yr
Who owns the niche?
The top 5 brands hold 71% of demand, so 29% of the market is open.
29%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 49 products
Top 12 Inch Skillet with Lid products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
SENSARTE Nonstick Frying Pan Skillet with Lid 12 Inch Large Deep Frying Pan 5 Qt Non Stick Saute Pan with Cover Induction Pan Healthy Non Toxic Cooking Pan with Helper Handle PFOA PFOS Free
- Price
- $39.59
- Rating
- 4.5/5
- Reviews
- 7,600
- Age
- 4y ago
SENSARTE 8Inch Nonstick Ceramic Frying Pan with Lid PFAS/PTFE/PFOA Free
- Price
- $24.75
- Rating
- 4.4/5
- Reviews
- 10,118
- Age
- 2y ago
CAROTE Non Stick Frying Pan 10 Inch Classic Granite Skillet with Glass Lid
- Price
- $21.76
- Rating
- 4.7/5
- Reviews
- 4,714
- Age
- 7y ago
CAROTE Non Stick Frying Pan 12 Inch Classic Granite Skillet with Glass Lid
- Price
- $26.35
- Rating
- 4.7/5
- Reviews
- 1,774
- Age
- 7y ago
T-Fal Ultimate Hard Anodized Nonstick Fry Pan With Lid 12 Inch Oven Broiler Safe 400F Lid Safe 350F Cookware Pots and Pans Kitchen Frying Pans Skillets Home Dishwasher Safe Onyx
- Price
- $41.90
- Rating
- 4.7/5
- Reviews
- 14,207
- Age
- 13y ago
Trending
90-day click momentum
Kikcoin 12 Inch Ceramic Nonstick Frying Pan with Lid 5 QT Deep Saute Pan for Cooking Induction Ready Skillet with Stay Cool Handle PFAS/PTFE/PFOA Free Oven & Dishwasher Safe
- Price
- $58.09
- Rating
- 4.7/5
- Reviews
- 83
- Age
- 5mo ago
Farberware Dishwasher Safe Nonstick Jumbo Cooker/Saute Pan with Helper Handle -Aluminum 6 Quart Blue
- Price
- $23.21
- Rating
- 4.6/5
- Reviews
- 8,628
- Age
- 10y ago
Vocvee Non Stick Frying Pans 12-inch with Lid Hybrid Frying Pans Nonstick Stainless Steel Skillets Dishwasher & Oven-Safe Stay-Cool Handle PFOA Free Cookware Compatible with All Cooktops
- Price
- $32.18
- Rating
- 4.2/5
- Reviews
- 251
- Age
- 6mo ago
CAROTE 12 Inch Nonstick Deep Frying Pan with Lid 5.5 Qt Black Granite
- Price
- $29.13
- Rating
- 4.6/5
- Reviews
- 8,310
- Age
- 7y ago
SENSARTE Nonstick Frying Pan Skillet with Lid 13.3 Inch Large Deep Frying Pan 6 Qt Non Stick Saute Pan with Cover Induction Pan Healthy Non Toxic Cooking Pan with Helper Handle PFOA PFOS Free
- Price
- $51.50
- Rating
- 4.5/5
- Reviews
- 7,600
- Age
- 1y ago
Newest
by launch dateKikcoin 12 Inch Ceramic Nonstick Frying Pan with Lid 5 QT Deep Saute Pan for Cooking Induction Ready Skillet with Stay Cool Handle PFAS/PTFE/PFOA Free Oven & Dishwasher Safe
- Price
- $58.09
- Rating
- 4.7/5
- Reviews
- 83
- Age
- 5mo ago
Vocvee Non Stick Frying Pans 12-inch with Lid Hybrid Frying Pans Nonstick Stainless Steel Skillets Dishwasher & Oven-Safe Stay-Cool Handle PFOA Free Cookware Compatible with All Cooktops
- Price
- $32.18
- Rating
- 4.2/5
- Reviews
- 251
- Age
- 6mo ago
CAROTE Non Stick Frying Pan 12 Inch Cream White Skillet with Glass Lid
- Price
- $24.79
- Rating
- 4.5/5
- Reviews
- 249
- Age
- 1y ago
SENSARTE Nonstick Frying Pan Skillet with Lid 13.3 Inch Large Deep Frying Pan 6 Qt Non Stick Saute Pan with Cover Induction Pan Healthy Non Toxic Cooking Pan with Helper Handle PFOA PFOS Free
- Price
- $51.50
- Rating
- 4.5/5
- Reviews
- 7,600
- Age
- 1y ago
SENSARTE Ceramic Nonstick Frying Pan Skillet with Lid 12 Inch Large Deep Frying Pan 5 Qt Saute Pan Induction Pan Healthy Non Toxic Cooking Pan with Helper Handle PFOA PFAS PTFE Free
- Price
- $41.85
- Rating
- 4.5/5
- Reviews
- 7,600
- Age
- 2y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.
Brands
24 flat
Sellers
48
Top-5 brand share
71%
Top 20: 97%
Top-5 click share
37%
Top 20: 73%
Open market
25%
- SENSARTE33%
- CAROTE24%
- T-Fal7%
- LOLYKITCH4%
- Blue Diamond4%
- Vocvee3%
12 Inch Skillet with Lid demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Feb · busiest ÷ quietest = 2.0×
Top 12 Inch Skillet with Lid search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- large frying pan with lid67K/yr
- 10 inch skillet with lid17K/yr
- large frying pans nonstick with lid5K/yr
- 12 frying pan nonstick with lid12K/yr
- 12 inch non stick frying pan with lid9K/yr
- 12 skillet nonstick with lid8K/yr
- 12 non stick frying pan with lid8K/yr
- 12 inch nonstick frying pan with lid10K/yr
- 13 inch frying pan7K/yr
- 12 frying pan with lid7K/yr
What reviews say buyers love and hate about 12 Inch Skillet with Lid
What buyers mention most, as a share of all reviews.
What buyers love
73% of reviews“Amazing quality”
“Cleans up nicely”
“Cooks great”
“It is non stick”
“Perfect for everyday frying”
What buyers complain about
57% of reviews“Everything sticks”
“Did not last”
“Bad Quality”
“Very large”
“Definitely not non stick”
12 Inch Skillet with Lid return rate & reasons
Why buyers send it back, as a share of all return requests.
3.5%
Return rate
72%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common 12 Inch Skillet with Lid questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
