12 Inch Skillet with Lid

Shoppers searched for this 191K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved -11.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $386K a year.

Searches, last 12 months

191K

Growth, 90 days vs prior 90

-11.1%

Conversion, latest week

4.7%

Market size, estimated

$386Ka year

Peak month

January2.0× the quietest month

Top search term

large frying pan with lid67K searches a year

Listings sell for $43.37 on average, from $17.90 to $165.09. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $43.37 that is $4K to $11K a year per listing.

Average price

$43.37inside the $15 to $100 sweet spot

Price range

$17.90–$165.09

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

$4K–$11K

Returns

3.5%of orders · Amazon United States median 2.1%

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.6% of listings are out of stock. The average listing ranks #65 within Pots & Pans. It carries 5,554 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings

82%

Prime listings

100%

Out of stock, average day

6.6%

Average rank

#65in Pots & Pans

Average rating

4.46 starsAmazon United States average 4.42 stars

Average reviews

5,554per listing

Listings tracked

49

9 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

9

Successful launches

6Amazon's first-year sales bar

Average brand age

39 months