Is 12 inch skillet with lid profitable to sell on Amazon United States?

The niche generates $386K/yr across 49 tracked products. 6 of 9 products launched in the last 360 days are still selling. 90-day search growth is -11.1%. Flapen's verdict: Worth a look (52/100).

How competitive is the 12 inch skillet with lid niche?

24 brands and 48 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 71% of demand.

What do buyers complain about in 12 inch skillet with lid?

Top complaints mined from reviews: Adhesion/Stickiness, Durability, Quality-Overall. The return rate is 3.5%.

When does demand for 12 inch skillet with lid peak?

Demand peaks in Jan–Feb; the busiest month runs 2.0× the quietest.

What does it cost to enter the 12 inch skillet with lid niche?

Listings span $17.90–$165.09; the average listing price is $43.37 (sweet spot $15–$100). The average incumbent carries 5,554 reviews — the moat a new listing must climb.

12 inch skillet with lid

Worth a look

Shows a sweet-spot price point ($43.37 avg), but soft demand (-11.1% this quarter) keeps it on the watch list.

Avg price

Incredible$43.37

avg listing price — sweet spot $15–$100

Competition

Great37%

top-5 click share — an open shelf

Brand share

Good71%

top-5 brand share — brands hold most of the demand

Price range

Good$17.90–$165.09

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$386K

$386K/yr · 191K searches

Conversion

Good4.7%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Returns

Okay3.5%

return rate — above 5% kills the launch gate

Review moat

Bad5,554.49

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-11.1%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, 12 inch skillet with lid is a $386K/yr Amazon United States market (191K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Jan–Feb. Verdict: Worth a look — 52/100.

Data updated Aug 5, 2026 · scored weekly · How we score niches

12 inch skillet with lid market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: $260K–$347K; units × avg price
Conversion rate: 4.7%
Avg BSR: #65
Page quality: 0%
Prime: 100%
Sponsored: 82%
Out of stock: 6.6%
Avg brand age: 39 months
Avg seller age: 154 days

Competition & brand share

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.

Brands

24 flat

Sellers

Top-5 brand share

71%

Top 20: 97%

Top-5 click share

37%

Top 20: 73%

Open market

25%

SENSARTE33%
CAROTE24%
T-Fal7%
LOLYKITCH4%
Blue Diamond4%
Vocvee3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -11.1% search growth over the last 90 days.

Peak months: Jan, Feb · busiest ÷ quietest = 2.0×

Open Trend

Top 12 inch skillet with lid search terms

large frying pan with lid67K/yr -23.6%1.9% conv.
10 inch skillet with lid17K/yr -3.5%3.0% conv.
large frying pans nonstick with lid5K/yr +561.0%2.3% conv.
12 frying pan nonstick with lid12K/yr -10.0%3.0% conv.
12 inch non stick frying pan with lid9K/yr +19.3%2.9% conv.
12 skillet nonstick with lid8K/yr +10.5%4.1% conv.
12 non stick frying pan with lid8K/yr -21.0%4.2% conv.
12 inch nonstick frying pan with lid10K/yr -26.5%3.2% conv.
13 inch frying pan7K/yr -3.1%1.7% conv.
12 frying pan with lid7K/yr +20.4%3.4% conv.

All search terms

Top 12 inch skillet with lid products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

SENSARTE Nonstick Frying Pan Skillet with Lid 12 Inch Large Deep Frying Pan 5 Qt Non Stick Saute Pan with Cover Induction Pan Healthy Non Toxic Cooking Pan with Helper Handle PFOA PFOS Free

SENSARTE$39.594.5★7,600 rev

SENSARTE 8Inch Nonstick Ceramic Frying Pan with Lid PFAS/PTFE/PFOA Free

SENSARTE$24.754.4★10,118 rev

CAROTE Non Stick Frying Pan 10 Inch Classic Granite Skillet with Glass Lid

CAROTE$21.764.7★4,714 rev

CAROTE Non Stick Frying Pan 12 Inch Classic Granite Skillet with Glass Lid

CAROTE$26.354.7★1,774 rev

T-Fal Ultimate Hard Anodized Nonstick Fry Pan With Lid 12 Inch Oven Broiler Safe 400F Lid Safe 350F Cookware Pots and Pans Kitchen Frying Pans Skillets Home Dishwasher Safe Onyx

T-Fal$41.904.7★14,207 rev

Newest

by launch date

Kikcoin 12 Inch Ceramic Nonstick Frying Pan with Lid 5 QT Deep Saute Pan for Cooking Induction Ready Skillet with Stay Cool Handle PFAS/PTFE/PFOA Free Oven & Dishwasher Safe

Kikcoin$58.0983 rev

5mo ago

Vocvee Non Stick Frying Pans 12-inch with Lid Hybrid Frying Pans Nonstick Stainless Steel Skillets Dishwasher & Oven-Safe Stay-Cool Handle PFOA Free Cookware Compatible with All Cooktops

Vocvee$32.18251 rev

6mo ago

CAROTE Non Stick Frying Pan 12 Inch Cream White Skillet with Glass Lid

CAROTE$24.79249 rev

1y ago

SENSARTE Nonstick Frying Pan Skillet with Lid 13.3 Inch Large Deep Frying Pan 6 Qt Non Stick Saute Pan with Cover Induction Pan Healthy Non Toxic Cooking Pan with Helper Handle PFOA PFOS Free

SENSARTE$51.507,600 rev

1y ago

SENSARTE Ceramic Nonstick Frying Pan Skillet with Lid 12 Inch Large Deep Frying Pan 5 Qt Saute Pan Induction Pan Healthy Non Toxic Cooking Pan with Helper Handle PFOA PFAS PTFE Free

SENSARTE$41.857,600 rev

2y ago

What buyers say about 12 inch skillet with lid

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall13%

“Amazing quality”

Ease Of Cleaning12%

“Cleans up nicely”

Cooking Experience11%

“Cooks great”

Non-Stick Coating8%

“It is non stick”

Frying Quality7%

“Perfect for everyday frying”

Value For Money6%

“Great deal”

Size-Overall6%

“Like the size”

Baking4%

“Great for cooking eggs”

Adhesion/Stickiness3%

“No sticking at all”

Advertised Vs Actual Product3%

“Exactly what I NEEDED”

What buyers complain about

Adhesion/Stickiness15%

“Everything sticks”

Durability8%

“Did not last”

Quality-Overall6%

“Bad Quality”

Size-Overall6%

“Very large”

Non-Stick Coating5%

“Definitely not non stick”

Cooking Experience5%

“does not cook well”

Value For Money4%

“Expected More for the Price”

Weight Heavy4%

“which are so heavy”

Ease Of Cleaning3%

“Impossible to clean”

Handle Quality2%

“Handle is loose”

Top return reasons

Size-Overall56%

Advertised Vs Actual Product6%

Adhesion/Stickiness4%

Weight Heavy4%

Handle Quality3%

Value For Money3%

Scratch Resistance3%

Quality-Overall2%

Product Condition2%

Compatibility-Overall2%

Common questions

Is 12 inch skillet with lid profitable to sell on Amazon United States?: The niche generates $386K/yr across 49 tracked products. 6 of 9 products launched in the last 360 days are still selling. 90-day search growth is -11.1%. Flapen's verdict: Worth a look (52/100).
How competitive is the 12 inch skillet with lid niche?: 24 brands and 48 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 71% of demand.
What do buyers complain about in 12 inch skillet with lid?: Top complaints mined from reviews: Adhesion/Stickiness, Durability, Quality-Overall. The return rate is 3.5%.
When does demand for 12 inch skillet with lid peak?: Demand peaks in Jan–Feb; the busiest month runs 2.0× the quietest.
What does it cost to enter the 12 inch skillet with lid niche?: Listings span $17.90–$165.09; the average listing price is $43.37 (sweet spot $15–$100). The average incumbent carries 5,554 reviews — the moat a new listing must climb.