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12 Inch Pan Lid

Fail

Demand is soft, at -5.7% this quarter, so 12 Inch Pan Lid is a Fail.

Flapen Score
46
46 / 100
Ranks 6,876 of 11,240 Home & Kitchen niches · −3 vs the category median of 49
Market size
$322K/yr182K searches / yr
90-day growth
-5.7%search demand this quarter
Competition
63%top-5 click share · 16 brands · 60 sellers

Flapen Score

12 Inch Pan Lid against its category

The dotted line is the Home & Kitchen average. Past it, 12 Inch Pan Lid is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 12 Inch Pan Lid market on Amazon at a glance

Shoppers on Amazon United States searched for 12 Inch Pan Lid 182K times last year and spent an estimated $322K. The top 5 brands take 78% of clicks. Demand peaks in Jan–Nov. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 9.3% of those searches ended in a purchase.

Shoppers searched for this 182K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.3% of those searches ended in a purchase. Searches in the last 90 days moved -5.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $322K a year.

Searches, last 12 months
182K
Growth, 90 days vs prior 90
-5.7%
Conversion, latest week
9.3%
Market size, estimated
$322Ka year
Peak month
January1.6× the quietest month
Top search term
12 inch pan lid26K searches a year

02 · Price

A sale here is worth $19.02.

Listings sell for $19.02 on average, from $13.79 to $29.42. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At $19.02 that is $10K to $14K a year per listing.

Average price
$19.02inside the $15 to $100 sweet spot
Price range
$13.79–$29.42
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
$10K–$14K
Returns
4.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #128 within Lids. It carries 3,704 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
5.6%
Average rank
#128in Lids
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
3,704per listing
Listings tracked
21

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
47 months

Products

Top 12 Inch Pan Lid products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 rising

Sellers

60

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

63%

Top 20: 99%

Open market

18%

  • Brand 143%
  • Brand 215%
  • Brand 38%
  • Brand 46%
  • Brand 56%
  • Brand 64%
  • Open — no brand owns it (10 brands, 18%)

Demand

12 Inch Pan Lid search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov · busiest ÷ quietest = 1.6×

Search terms

Top 12 Inch Pan Lid search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 12 inch pan lid26K/yr
  • cast iron lid24K/yr
  • cast iron skillet lid12K/yr
  • lodge cast iron lid14K/yr
  • 12 pan lid8K/yr
  • 12 inch lid for frying pan8K/yr
  • 12 inch frying pan lid8K/yr
  • pan lid 12 inch7K/yr
  • lodge 12 inch cast iron skillet lid9K/yr
  • lid for 12 inch frying pan8K/yr

Reviews and returns

What reviews say buyers love and hate about 12 Inch Pan Lid

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Size-Overall”
17%of negative reviews mention “Size-Overall”
4.1%of orders come back
“it was too big”
A buyer, on “Size-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common 12 Inch Pan Lid questions

Answered from the same tracked data.