How competitive is the 12 Inch Cast Iron Skillet niche on Amazon United States?

2 brands and 68 sellers compete in 12 Inch Cast Iron Skillet on Amazon United States. The top 5 12 Inch Cast Iron Skillet products take 94% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in 12 Inch Cast Iron Skillet?

12 Inch Cast Iron Skillet buyers on Amazon United States complain most about Rusts/Corrodes, Weight Heavy, Quality-Overall, the themes mined from the niche's reviews. Its return rate is 2.1%.

What does it cost to enter the 12 Inch Cast Iron Skillet niche?

12 Inch Cast Iron Skillet sells for $36.47 on average on Amazon United States, inside our $15–$100 sweet spot. Listings span $24.23–$74.99. The average incumbent carries 31,560 reviews — the moat a new listing must climb.

12 Inch Cast Iron Skillet

brand-locked demand (top 5 brands take 100% of clicks) — 12 Inch Cast Iron Skillet doesn't clear our bar today.

Flapen Score

Skip it

Ranks 8,763 of 11,240 Home & Kitchen niches · −8 vs the category median of 49

This niche Category average · 11,240 niches

Is 12 Inch Cast Iron Skillet profitable on Amazon?

According to Flapen's Amazon United States niche tracking, 12 Inch Cast Iron Skillet is a $535K/yr Amazon United States market (201K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 41/100.

12 Inch Cast Iron Skillet: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -5.4% over the last 90 days and 7.3% of searches end in a purchase.

$535K

revenue / yr

Units sold / yr15K

Search volume / yr-5.4%201K

Conversion rate7.3%

Avg price$36.47

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers2 · 68

Top-5 product click share94%

Open market0%

Avg brand age45 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 7 products

Top 12 Inch Cast Iron Skillet products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Lodge Seasoned Cast Iron Skillet 12 Inches - Quality Frying Pan for the Stove Oven Grill & Campfire - Includes Silicone Hot Handle Holder - Non-Toxic Nonstick & Long-Lasting

Price: $34.31
Rating: 4.7/5
Reviews: 21,315
Age: 12y ago

Lodge Seasoned Cast Iron Skillet 12 Inches - PFAS-Free Non-Toxic Cookware - Use with an Oven Stove Grill or Campfire - Naturally Non-Stick & Oven Safe

Price: $29.02
Rating: 4.6/5
Reviews: 144,788
Age: 24y ago

Utopia Kitchen Cast Iron Skillet 12 Inch Pre-Seasoned PFAS-Free Black

Price: $24.23
Rating: 4.6/5
Reviews: 27,328
Age: 11y ago

Lodge L10SKL Cast Iron Dual Handle Pan 12 inch Black

Price: $28.41
Rating: 4.8/5
Reviews: 22,765
Age: 9y ago

Lodge 12 Inch Cast Iron Skillet Pre-Seasoned Frying Pan with Teardrop Handle Oven Stovetop Grill & Campfire Use Made in USA Non-Toxic Even-Heating Cookware 250th Anniversary Logo

Price: $35.27
Rating: 4.7/5
Reviews: 149
Age: 6mo ago

Newest

by launch date

Lodge 12 Inch Cast Iron Skillet Pre-Seasoned Frying Pan with Teardrop Handle Oven Stovetop Grill & Campfire Use Made in USA Non-Toxic Even-Heating Cookware 250th Anniversary Logo

Price: $35.27
Rating: 4.7/5
Reviews: 149
Age: 6mo ago

Lodge Blacklock 12 Triple Seasoned Cast Iron Skillet - Lightweight - Easy Cleanup - Premium Cookware

Price: $74.99
Rating: 4.4/5
Reviews: 480
Age: 4y ago

Lodge L10SKL Cast Iron Dual Handle Pan 12 inch Black

Price: $28.41
Rating: 4.8/5
Reviews: 22,765
Age: 9y ago

Utopia Kitchen Cast Iron Skillet 12 Inch with Lid Chefs Frying Pan Black

Price: $29.06
Rating: 4.4/5
Reviews: 4,094
Age: 10y ago

Utopia Kitchen Cast Iron Skillet 12 Inch Pre-Seasoned PFAS-Free Black

Price: $24.23
Rating: 4.6/5
Reviews: 27,328
Age: 11y ago

Competition: brands, sellers & click share

The top 5 products capture 94% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

94%

Top 20: 100%

Open market

Lodge86%
Utopia Kitchen14%

12 Inch Cast Iron Skillet demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume201KCVR7.3%Products7Brands2Top 5 Brands100%OOS Rate0.0%Rating4.6★Reviews31,560Avg BSR#50

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.6×

Top 12 Inch Cast Iron Skillet search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

lodge 12 inch cast iron skillet45K/yr +21.6%6.1% conv.
12 inch cast iron skillet40K/yr -15.6%5.7% conv.
12 cast iron skillet25K/yr -7.2%5.9% conv.
cast iron skillets 12 inch11K/yr -21.7%4.9% conv.
lodge cast iron skillet 12 inch11K/yr -32.6%5.5% conv.
cast iron skillet 12 inch10K/yr -28.1%4.9% conv.
12 in cast iron skillet7K/yr -9.0%5.8% conv.
12 inch lodge cast iron skillet6K/yr -6.2%6.1% conv.
lodge cast iron 12 inch4K/yr +51.2%7.9% conv.
12 inch cast iron pan6K/yr -9.8%4.8% conv.

What reviews say buyers love and hate about 12 Inch Cast Iron Skillet

What buyers mention most, as a share of all reviews.

What buyers love

68% of reviews

Quality-Overall20%

“Very well-made”

Cooking Experience10%

“Cooks well”

Value For Money8%

“Good for the price”

Advertised Vs Actual Product5%

“As advertised”

Size-Overall5%

“Great size”

What buyers complain about

62% of reviews

Rusts/Corrodes14%

“Develops rust”

Weight Heavy13%

“heavy for me”

Quality-Overall8%

“Horrible quality”

Adhesion/Stickiness7%

“Sticky situation”

Ease Of Cleaning5%

“It also took me like 30 minutes to clean all the meat”

12 Inch Cast Iron Skillet return rate & reasons

Why buyers send it back, as a share of all return requests.

2.1%

Return rate

42%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

34%

2Weight Heavy

25%

3Rusts/Corrodes

12%

4Advertised Vs Actual Product

5Value For Money

Common 12 Inch Cast Iron Skillet questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores 12 Inch Cast Iron Skillet 41/100 on Amazon United States — Skip it. The niche generates $535K/yr across 7 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved -5.4% over the last 90 days.