Is 12 inch cast iron skillet profitable to sell on Amazon United States?

The niche generates $535K/yr across 7 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -5.4%. Flapen's verdict: Skip it (41/100).

How competitive is the 12 inch cast iron skillet niche?

2 brands and 68 sellers compete. The top 5 products take 94% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in 12 inch cast iron skillet?

Top complaints mined from reviews: Rusts/Corrodes, Weight Heavy, Quality-Overall. The return rate is 2.1%.

When does demand for 12 inch cast iron skillet peak?

Demand peaks in Jan–Nov–Dec; the busiest month runs 2.6× the quietest.

What does it cost to enter the 12 inch cast iron skillet niche?

Listings span $24.23–$74.99; the average listing price is $36.47 (sweet spot $15–$100). The average incumbent carries 31,560 reviews — the moat a new listing must climb.

12 inch cast iron skillet

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Avg price

Incredible$36.47

avg listing price — sweet spot $15–$100

Price range

Incredible$24.23–$74.99

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great7.3%

search→purchase rate — share of searches ending in a sale

Returns

Good2.1%

return rate — above 5% kills the launch gate

Market size

Good$535K

$535K/yr · 201K searches

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-5.4%

90-day search growth — must beat 0% to launch

Review moat

Bad31,559.86

avg incumbent reviews — the moat a new listing must climb

Competition

Bad94%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, 12 inch cast iron skillet is a $535K/yr Amazon United States market (201K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 41/100.

Data updated Aug 5, 2026 · scored weekly · How we score niches

12 inch cast iron skillet market data

Units sold / yr: 13K–15K; avg 1,250–1,500/product
Revenue / yr: $456K–$547K; units × avg price
Conversion rate: 7.3%
Avg BSR: #50
Page quality: 0%
Prime: 86%
Sponsored: 86%
Out of stock: 0.0%
Avg brand age: 45 months
Avg seller age: 175 days

Competition & brand share

The top 5 products capture 94% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

94%

Top 20: 100%

Open market

Lodge86%
Utopia Kitchen14%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -5.4% search growth over the last 90 days.

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.6×

Open Trend

Top 12 inch cast iron skillet search terms

lodge 12 inch cast iron skillet45K/yr +21.6%6.1% conv.
12 inch cast iron skillet40K/yr -15.6%5.7% conv.
12 cast iron skillet25K/yr -7.2%5.9% conv.
cast iron skillets 12 inch11K/yr -21.7%4.9% conv.
lodge cast iron skillet 12 inch11K/yr -32.6%5.5% conv.
cast iron skillet 12 inch10K/yr -28.1%4.9% conv.
12 in cast iron skillet7K/yr -9.0%5.8% conv.
12 inch lodge cast iron skillet6K/yr -6.2%6.1% conv.
lodge cast iron 12 inch4K/yr +51.2%7.9% conv.
12 inch cast iron pan6K/yr -9.8%4.8% conv.

All search terms

Top 12 inch cast iron skillet products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Lodge Seasoned Cast Iron Skillet 12 Inches - Quality Frying Pan for the Stove Oven Grill & Campfire - Includes Silicone Hot Handle Holder - Non-Toxic Nonstick & Long-Lasting

Lodge$34.314.7★21,315 rev

Lodge Seasoned Cast Iron Skillet 12 Inches - PFAS-Free Non-Toxic Cookware - Use with an Oven Stove Grill or Campfire - Naturally Non-Stick & Oven Safe

Lodge$29.024.6★144,788 rev

Utopia Kitchen Cast Iron Skillet 12 Inch Pre-Seasoned PFAS-Free Black

Utopia Kitchen$24.234.6★27,328 rev

Lodge L10SKL Cast Iron Dual Handle Pan 12 inch Black

Lodge$28.414.8★22,765 rev

Lodge 12 Inch Cast Iron Skillet Pre-Seasoned Frying Pan with Teardrop Handle Oven Stovetop Grill & Campfire Use Made in USA Non-Toxic Even-Heating Cookware 250th Anniversary Logo

Lodge$35.274.7★149 rev

Newest

by launch date

Lodge 12 Inch Cast Iron Skillet Pre-Seasoned Frying Pan with Teardrop Handle Oven Stovetop Grill & Campfire Use Made in USA Non-Toxic Even-Heating Cookware 250th Anniversary Logo

Lodge$35.27149 rev

6mo ago

Lodge Blacklock 12 Triple Seasoned Cast Iron Skillet - Lightweight - Easy Cleanup - Premium Cookware

Lodge$74.99480 rev

4y ago

Lodge L10SKL Cast Iron Dual Handle Pan 12 inch Black

Lodge$28.4122,765 rev

9y ago

Utopia Kitchen Cast Iron Skillet 12 Inch with Lid Chefs Frying Pan Black

Utopia Kitchen$29.064,094 rev

10y ago

Utopia Kitchen Cast Iron Skillet 12 Inch Pre-Seasoned PFAS-Free Black

Utopia Kitchen$24.2327,328 rev

11y ago

What buyers say about 12 inch cast iron skillet

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall20%

“Very well-made”

Cooking Experience10%

“Cooks well”

Value For Money8%

“Good for the price”

Advertised Vs Actual Product5%

“As advertised”

Size-Overall5%

“Great size”

Ease Of Cleaning5%

“cleans up good”

Durability4%

“it feels like it will last a lifetime”

Frying Quality4%

“Great frying pan”

Ease Of Use4%

“Easy to Use”

Baking3%

“Cook was happy”

What buyers complain about

Rusts/Corrodes14%

“Develops rust”

Weight Heavy13%

“heavy for me”

Quality-Overall8%

“Horrible quality”

Adhesion/Stickiness7%

“Sticky situation”

Ease Of Cleaning5%

“It also took me like 30 minutes to clean all the meat”

Size-Overall4%

“Handle is too short”

Handle Quality3%

“upon opening I saw the handle had broken off taking part of the pan with it”

Cooking Experience3%

“Not good quality after the first cook”

Product Condition2%

“I received a pan that was obviously used and dirty”

Heat Resistance2%

“it does not distribute the heat evenly”

Top return reasons

Size-Overall34%

Weight Heavy25%

Rusts/Corrodes12%

Advertised Vs Actual Product4%

Value For Money4%

Handle Quality4%

Product Condition3%

Adhesion/Stickiness3%

Quality-Overall2%

Scratch Resistance1%

Common questions

Is 12 inch cast iron skillet profitable to sell on Amazon United States?: The niche generates $535K/yr across 7 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -5.4%. Flapen's verdict: Skip it (41/100).
How competitive is the 12 inch cast iron skillet niche?: 2 brands and 68 sellers compete. The top 5 products take 94% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in 12 inch cast iron skillet?: Top complaints mined from reviews: Rusts/Corrodes, Weight Heavy, Quality-Overall. The return rate is 2.1%.
When does demand for 12 inch cast iron skillet peak?: Demand peaks in Jan–Nov–Dec; the busiest month runs 2.6× the quietest.
What does it cost to enter the 12 inch cast iron skillet niche?: Listings span $24.23–$74.99; the average listing price is $36.47 (sweet spot $15–$100). The average incumbent carries 31,560 reviews — the moat a new listing must climb.