12 Inch Cast Iron Skillet

Shoppers searched for this 201K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.3% of those searches ended in a purchase. Searches in the last 90 days moved -5.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $535K a year.

Searches, last 12 months

201K

Growth, 90 days vs prior 90

-5.4%

Conversion, latest week

7.3%

Market size, estimated

$535Ka year

Peak month

December2.6× the quietest month

Top search term

lodge 12 inch cast iron skillet45K searches a year

Listings sell for $36.47 on average, from $24.23 to $74.99. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,250 to 1,500 of them. At $36.47 that is $46K to $55K a year per listing.

Average price

$36.47inside the $15 to $100 sweet spot

Price range

$24.23–$74.99

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

1,250–1,500

Revenue per listing a year

$46K–$55K

Returns

2.1%of orders · Amazon United States median 2.1%

86% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #50 within Pots & Pans. It carries 31,560 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

86%

Out of stock, average day

0.0%

Average rank

#50in Pots & Pans

Average rating

4.60 starsAmazon United States average 4.42 stars

Average reviews

31,560per listing

Listings tracked

7

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

45 months