How competitive is the 12 Inch Cake Pan niche on Amazon United States?

15 brands and 38 sellers compete in 12 Inch Cake Pan on Amazon United States. The top 5 12 Inch Cake Pan products take 61% of clicks and its top 5 brands hold 73% of demand.

What do buyers complain about in 12 Inch Cake Pan?

12 Inch Cake Pan buyers on Amazon United States complain most about Size-Overall, Value For Money, Rusts/Corrodes, the themes mined from the niche's reviews. Its return rate is 3.8%.

What does it cost to enter the 12 Inch Cake Pan niche?

12 Inch Cake Pan sells for $20.39 on average on Amazon United States, inside our $15–$100 sweet spot. Listings span $11.70–$37.38. The average incumbent carries 5,932 reviews — the moat a new listing must climb.

12 Inch Cake Pan

a small market ($95K/yr) — 12 Inch Cake Pan doesn't clear our bar today.

Flapen Score

Skip it

Ranks 7,719 of 11,240 Home & Kitchen niches · −5 vs the category median of 49

This niche Category average · 11,240 niches

Is 12 Inch Cake Pan profitable on Amazon?

According to Flapen's Amazon United States niche tracking, 12 Inch Cake Pan is a $95K/yr Amazon United States market (82K searches/yr). The top 5 brands hold 73% of demand. Verdict: Skip it — 44/100.

12 Inch Cake Pan: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +12.1% over the last 90 days and 5.7% of searches end in a purchase.

$95K

revenue / yr

Units sold / yr5K

Search volume / yr+12.1%82K

Conversion rate5.7%

Avg price$20.39

Who owns the niche?

The top 5 brands hold 73% of demand, so 27% of the market is open.

27%

open market share

Brands · sellers15 · 38

Top-5 product click share61%

Open market27%

Avg brand age48 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 21 products

Top 12 Inch Cake Pan products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Nordic Ware Naturals Round Cake Pan 12-Inch

Price: $18.97
Rating: 4.8/5
Reviews: 2,776
Age: 9y ago

Restaurantware-Met Lux 12 x 2 Inch Straight-Sided Baking Tin 1 Round Cake Pan - Oven-Ready Freezable Anodized Aluminum Round Baking Pan Greaseproof For Layer Birthday Cake

Price: $18.45
Rating: 4.9/5
Reviews: 59
Age: 2y ago

Fat Daddios Anodized Aluminum Round Cake Pan 12 x 3 Inch

Price: $23.48
Rating: 4.7/5
Reviews: 25,658
Age: 18y ago

Fat Daddios Anodized Aluminum Round Cake Pan 12 x 2 Inch

Price: $15.08
Rating: 4.7/5
Reviews: 25,658
Age: 22y ago

UWILLION Spring Form Cake Pans 12 Inch Springform Pan Nonstick Round Cheesecake Pan Carbon Steel Large Baking Mold Cake Tin for Christmas Birthday

Price: $18.59
Rating: 4.6/5
Reviews: 198
Age: 1y ago

Newest

by launch date

Geetery 12.6 Inch Round Cake Pans Stainless Steel Large Baking Pans Durable & Non Stick for Layer Cakes Wedding Cakes and Large Parties Easy Clean & Oven Safe

Price: $19.24
Rating: 4.0/5
Reviews: 11
Age: 6mo ago

Amazon Basics Nonstick Carbon Steel Round Cake Pans Dishwasher and Oven-Safe up to 428F 9 in. Set of 2

Price: $13.36
Rating: 4.7/5
Reviews: 213
Age: 9mo ago

tutikuki 10 Inch Cake Pan Set of 2 - Nonstick Carbon Steel Round Cake Baking Pans with Parchment Paper Dishwasher Safe Durable for Large Layer Cakes Birthday & Christmas Baking

Price: $21.37
Rating: 4.8/5
Reviews: 949
Age: 1y ago

Wilton Silver Non-Stick Pizza Pan Stainless Steel 12 in.

Price: $12.22
Rating: 4.7/5
Reviews: 356
Age: 1y ago

UWILLION Spring Form Cake Pans 12 Inch Springform Pan Nonstick Round Cheesecake Pan Carbon Steel Large Baking Mold Cake Tin for Christmas Birthday

Price: $18.59
Rating: 4.6/5
Reviews: 198
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

61%

Top 20: 99%

Open market

22%

Nordic Ware23%
Fat Daddio's22%
Restaurantware14%
Wilton8%
Winco7%
UWILLION5%

12 Inch Cake Pan demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume82KCVR5.7%Products21Brands15Top 5 Brands73%OOS Rate9.2%Rating4.6★Reviews5,932Avg BSR#58

No pronounced peak months · busiest ÷ quietest = 1.3×

Top 12 Inch Cake Pan search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

12 inch cake pan28K/yr +7.0%4.5% conv.
12 inch round cake pan12K/yr +15.8%4.7% conv.
12 cake pan9K/yr +18.1%5.3% conv.
12 round cake pan6K/yr +47.4%4.3% conv.
12 in cake pan6K/yr +23.1%4.9% conv.
large round cake pan6K/yr +6.5%1.2% conv.
molde de 12 pulgadas para pastel4K/yr +45.1%1.8% conv.
round cake pans 12 inch6K/yr -29.4%2.3% conv.
12 inch baking pan4K/yr +3.9%1.9% conv.

What reviews say buyers love and hate about 12 Inch Cake Pan

What buyers mention most, as a share of all reviews.

What buyers love

84% of reviews

Baking18%

“It bake beautifully”

Quality-Overall15%

“Good quality pan”

Ease Of Cleaning8%

“Easy to clean”

Advertised Vs Actual Product8%

“as advertised”

Size-Overall8%

“Nice size”

What buyers complain about

78% of reviews

Size-Overall20%

“it didn't fit”

Value For Money19%

“Product is expensive”

Rusts/Corrodes13%

“I dont believe that it is pure stainless steel as it has like pit rust spots after the first baking”

Advertised Vs Actual Product6%

“The picture really doesn't do them justice”

Quality-Overall6%

“I expected better”

12 Inch Cake Pan return rate & reasons

Why buyers send it back, as a share of all return requests.

3.8%

Return rate

78%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

69%

2Value For Money

3Advertised Vs Actual Product

4Quality-Overall

5Scratch Resistance

Common 12 Inch Cake Pan questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores 12 Inch Cake Pan 44/100 on Amazon United States — Skip it. The niche generates $95K/yr across 21 tracked products. 1 of 2 products launched in the last 360 days are still selling. Search demand moved +12.1% over the last 90 days.