12 Inch Cake Pan
FailShoppers spend an estimated $95K a year here, so 12 Inch Cake Pan is a Fail.
- Flapen Score
- 44 / 100Ranks 7,719 of 11,240 Home & Kitchen niches · −5 vs the category median of 4944
- Market size
- $95K/yr82K searches / yr
- 90-day growth
- +12.1%search demand this quarter
- Competition
- 61%top-5 click share · 15 brands · 38 sellers
Flapen Score
12 Inch Cake Pan against its category
The dotted line is the Home & Kitchen average. Past it, 12 Inch Cake Pan is stronger. Inside it, weaker.
Market
The 12 Inch Cake Pan market on Amazon at a glance
Shoppers on Amazon United States searched for 12 Inch Cake Pan 82K times last year and spent an estimated $95K. The top 5 brands take 73% of clicks. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 5.7% of those searches ended in a purchase.
Shoppers searched for this 82K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.7% of those searches ended in a purchase. Searches in the last 90 days moved +12.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $95K a year.
- Searches, last 12 months
- 82K
- Growth, 90 days vs prior 90
- +12.1%
- Conversion, latest week
- 5.7%
- Market size, estimated
- $95Ka year
- Peak month
- May1.3× the quietest month
- Top search term
- 12 inch cake pan28K searches a year
02 · Price
A sale here is worth $20.39.
Listings sell for $20.39 on average, from $11.70 to $37.38. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $20.39 that is $2K to $5K a year per listing.
- Average price
- $20.39inside the $15 to $100 sweet spot
- Price range
- $11.70–$37.38
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$5K
- Returns
- 3.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
76% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 9.2% of listings are out of stock. The average listing ranks #58 within Cake Pans. It carries 5,932 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 76%
- Prime listings
- 90%
- Out of stock, average day
- 9.2%
- Average rank
- #58in Cake Pans
- Average rating
- 4.61 starsAmazon United States average 4.42 stars
- Average reviews
- 5,932per listing
- Listings tracked
- 21
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top 12 Inch Cake Pan products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Aug 4, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Nordic Ware Naturals Round Cake Pan 12-Inch
- Price
- $18.97
- Rating
- 4.8/5
- Reviews
- 2,776
- Age
- 9y ago

Restaurantware-Met Lux 12 x 2 Inch Straight-Sided Baking Tin 1 Round Cake Pan - Oven-Ready Freezable Anodized Aluminum Round Baking Pan Greaseproof For Layer Birthday Cake
- Price
- $18.45
- Rating
- 4.9/5
- Reviews
- 59
- Age
- 2y ago

Fat Daddios Anodized Aluminum Round Cake Pan 12 x 3 Inch
- Price
- $23.48
- Rating
- 4.7/5
- Reviews
- 25,658
- Age
- 18y ago

Fat Daddios Anodized Aluminum Round Cake Pan 12 x 2 Inch
- Price
- $15.08
- Rating
- 4.7/5
- Reviews
- 25,658
- Age
- 22y ago

UWILLION Spring Form Cake Pans 12 Inch Springform Pan Nonstick Round Cheesecake Pan Carbon Steel Large Baking Mold Cake Tin for Christmas Birthday
- Price
- $18.59
- Rating
- 4.6/5
- Reviews
- 198
- Age
- 1y ago
Trending
estimated 90-day click momentum
Amazon Basics Nonstick Carbon Steel Round Cake Pans Dishwasher and Oven-Safe up to 428F 9 in. Set of 2
- Price
- $13.36
- Rating
- 4.7/5
- Reviews
- 213
- Age
- 9mo ago

Geetery 12.6 Inch Round Cake Pans Stainless Steel Large Baking Pans Durable & Non Stick for Layer Cakes Wedding Cakes and Large Parties Easy Clean & Oven Safe
- Price
- $19.24
- Rating
- 4.0/5
- Reviews
- 11
- Age
- 6mo ago

Fat Daddios Round Cake Pan 12 x 4 Inch Silver
- Price
- $29.18
- Rating
- 4.7/5
- Reviews
- 25,658
- Age
- 18y ago

tutikuki 10 Inch Cake Pan Set of 2 - Nonstick Carbon Steel Round Cake Baking Pans with Parchment Paper Dishwasher Safe Durable for Large Layer Cakes Birthday & Christmas Baking
- Price
- $21.37
- Rating
- 4.8/5
- Reviews
- 949
- Age
- 1y ago

Wilton Silver Non-Stick Pizza Pan Stainless Steel 12 in.
- Price
- $12.22
- Rating
- 4.7/5
- Reviews
- 356
- Age
- 1y ago
Newest
by launch date
Geetery 12.6 Inch Round Cake Pans Stainless Steel Large Baking Pans Durable & Non Stick for Layer Cakes Wedding Cakes and Large Parties Easy Clean & Oven Safe
- Price
- $19.24
- Rating
- 4.0/5
- Reviews
- 11
- Age
- 6mo ago

Amazon Basics Nonstick Carbon Steel Round Cake Pans Dishwasher and Oven-Safe up to 428F 9 in. Set of 2
- Price
- $13.36
- Rating
- 4.7/5
- Reviews
- 213
- Age
- 9mo ago

tutikuki 10 Inch Cake Pan Set of 2 - Nonstick Carbon Steel Round Cake Baking Pans with Parchment Paper Dishwasher Safe Durable for Large Layer Cakes Birthday & Christmas Baking
- Price
- $21.37
- Rating
- 4.8/5
- Reviews
- 949
- Age
- 1y ago

Wilton Silver Non-Stick Pizza Pan Stainless Steel 12 in.
- Price
- $12.22
- Rating
- 4.7/5
- Reviews
- 356
- Age
- 1y ago

UWILLION Spring Form Cake Pans 12 Inch Springform Pan Nonstick Round Cheesecake Pan Carbon Steel Large Baking Mold Cake Tin for Christmas Birthday
- Price
- $18.59
- Rating
- 4.6/5
- Reviews
- 198
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 61% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 falling
Sellers
38
Est. top-5 brand share
73%
Top 20: 100%
Est. top-5 click share
61%
Top 20: 99%
Open market
22%
- Nordic Ware23%
- Fat Daddio's22%
- Restaurantware14%
- Wilton8%
- Winco7%
- UWILLION5%
Demand
12 Inch Cake Pan search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top 12 Inch Cake Pan search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- 12 inch cake pan28K/yr
- 12 inch round cake pan12K/yr
- 12 cake pan9K/yr
- 12 round cake pan6K/yr
- 12 in cake pan6K/yr
- large round cake pan6K/yr
- molde de 12 pulgadas para pastel4K/yr
- round cake pans 12 inch6K/yr
- 12 inch baking pan4K/yr
Reviews and returns
What reviews say buyers love and hate about 12 Inch Cake Pan
We read the reviews and the return reasons for every product selling here.
“it didn't fit”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 12 Inch Cake Pan questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









