12 inch cake pan
Skip itA small market ($95K/yr) — this niche doesn't clear our bar today.
Avg price
Great$20.39avg listing price — sweet spot $15–$100
Price range
Great$11.70–$37.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Brand share
Good73%top-5 brand share — brands hold most of the demand
Growth
Okay+12.1%90-day search growth — must beat 0% to launch
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.8%return rate — above 5% kills the launch gate
Market size
Bad$95K$95K/yr · 82K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad5,932.05avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, 12 inch cake pan is a $95K/yr Amazon United States market (82K searches/yr). The top 5 brands hold 73% of demand. Verdict: Skip it — 44/100.
Data updated Aug 4, 2026 · scored weekly · How we score niches
12 inch cake pan market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- $82K–$102K
- units × avg price
- Conversion rate
- 5.7%
- Avg BSR
- #58
- Page quality
- 0%
- Prime
- 90%
- Sponsored
- 76%
- Out of stock
- 9.2%
- Avg brand age
- 48 months
- Avg seller age
- 173 days
Competition & brand share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
15 falling
Sellers
38
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
61%
Top 20: 99%
Open market
22%
- Nordic Ware23%
- Fat Daddio's22%
- Restaurantware14%
- Wilton8%
- Winco7%
- UWILLION5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +12.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top 12 inch cake pan search terms
- 12 inch cake pan28K/yr
- 12 inch round cake pan12K/yr
- 12 cake pan9K/yr
- 12 round cake pan6K/yr
- 12 in cake pan6K/yr
- large round cake pan6K/yr
- molde de 12 pulgadas para pastel4K/yr
- round cake pans 12 inch6K/yr
- 12 inch baking pan4K/yr
Top 12 inch cake pan products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Nordic Ware Naturals Round Cake Pan 12-Inch
Nordic Ware$18.974.8★2,776 rev
Restaurantware-Met Lux 12 x 2 Inch Straight-Sided Baking Tin 1 Round Cake Pan - Oven-Ready Freezable Anodized Aluminum Round Baking Pan Greaseproof For Layer Birthday Cake
Restaurantware$18.454.9★59 rev
Fat Daddios Anodized Aluminum Round Cake Pan 12 x 3 Inch
Fat Daddio's$23.484.7★25,658 rev
Fat Daddios Anodized Aluminum Round Cake Pan 12 x 2 Inch
Fat Daddio's$15.084.7★25,658 rev
UWILLION Spring Form Cake Pans 12 Inch Springform Pan Nonstick Round Cheesecake Pan Carbon Steel Large Baking Mold Cake Tin for Christmas Birthday
UWILLION$18.594.6★198 rev
Newest
by launch date
Geetery 12.6 Inch Round Cake Pans Stainless Steel Large Baking Pans Durable & Non Stick for Layer Cakes Wedding Cakes and Large Parties Easy Clean & Oven Safe
Geetery$19.2411 rev
Amazon Basics Nonstick Carbon Steel Round Cake Pans Dishwasher and Oven-Safe up to 428F 9 in. Set of 2
Amazon Basics$13.36213 rev
tutikuki 10 Inch Cake Pan Set of 2 - Nonstick Carbon Steel Round Cake Baking Pans with Parchment Paper Dishwasher Safe Durable for Large Layer Cakes Birthday & Christmas Baking
tutikuki$21.37949 rev
Wilton Silver Non-Stick Pizza Pan Stainless Steel 12 in.
Wilton$12.22356 rev
UWILLION Spring Form Cake Pans 12 Inch Springform Pan Nonstick Round Cheesecake Pan Carbon Steel Large Baking Mold Cake Tin for Christmas Birthday
UWILLION$18.59198 rev
Trending
90-day click momentumAmazon Basics Nonstick Carbon Steel Round Cake Pans Dishwasher and Oven-Safe up to 428F 9 in. Set of 2
Amazon Basics$13.364.7★
Geetery 12.6 Inch Round Cake Pans Stainless Steel Large Baking Pans Durable & Non Stick for Layer Cakes Wedding Cakes and Large Parties Easy Clean & Oven Safe
Geetery$19.244.0★
Fat Daddios Round Cake Pan 12 x 4 Inch Silver
Fat Daddio's$29.184.7★
tutikuki 10 Inch Cake Pan Set of 2 - Nonstick Carbon Steel Round Cake Baking Pans with Parchment Paper Dishwasher Safe Durable for Large Layer Cakes Birthday & Christmas Baking
tutikuki$21.374.8★
Wilton Silver Non-Stick Pizza Pan Stainless Steel 12 in.
Wilton$12.224.7★
What buyers say about 12 inch cake pan
What buyers praise and complain about, mined from review topics.What buyers love
“It bake beautifully”
“Good quality pan”
“Easy to clean”
“as advertised”
“Nice size”
“It's non stick”
“Its not flimsy at all”
“Perfect pans for baking”
“Not bad for the price”
“No sticking”
What buyers complain about
“it didn't fit”
“Product is expensive”
“I dont believe that it is pure stainless steel as it has like pit rust spots after the first baking”
“The picture really doesn't do them justice”
“I expected better”
“Also very explicit instructions on how to clean”
“These do not stack”
“Inaccurate Dimensions in Description”
“The grease from the chicken wont wipe/ wash off”
“Food doesnt sticks that true”
Top return reasons
Common questions
- Is 12 inch cake pan profitable to sell on Amazon United States?
- The niche generates $95K/yr across 21 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +12.1%. Flapen's verdict: Skip it (44/100).
- How competitive is the 12 inch cake pan niche?
- 15 brands and 38 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 73% of demand.
- What do buyers complain about in 12 inch cake pan?
- Top complaints mined from reviews: Size-Overall, Value For Money, Rusts/Corrodes. The return rate is 3.8%.
- When does demand for 12 inch cake pan peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the 12 inch cake pan niche?
- Listings span $11.70–$37.38; the average listing price is $20.39 (sweet spot $15–$100). The average incumbent carries 5,932 reviews — the moat a new listing must climb.