Is 12 balloon number profitable to sell on Amazon United States?

The niche generates $57K/yr across 32 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is +2.9%. Flapen's verdict: Skip it (45/100).

How competitive is the 12 balloon number niche?

20 brands and 24 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 72% of demand.

What do buyers complain about in 12 balloon number?

Top complaints mined from reviews: Quality-Overall, Material Quality, Durability. The return rate is 2.6%.

What does it cost to enter the 12 balloon number niche?

Listings span $4.18–$15.96; the average listing price is $7.22 (sweet spot $15–$100). The average incumbent carries 900 reviews — the moat a new listing must climb.

12 balloon number

Skip it

Prices mostly outside the sweet spot ($4.18–$15.96) — this niche doesn't clear our bar today.

Conversion

Great8.5%

search→purchase rate — share of searches ending in a sale

Review moat

Good900.09

avg incumbent reviews — the moat a new listing must climb

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Returns

Good2.6%

return rate — above 5% kills the launch gate

Brand share

Good72%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Growth

Okay+2.9%

90-day search growth — must beat 0% to launch

Avg price

Bad$7.22

avg listing price — sweet spot $15–$100

Market size

Bad$57K

$57K/yr · 94K searches

Price range

Bad$4.18–$15.96

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, 12 balloon number is a $57K/yr Amazon United States market (94K searches/yr). The top 5 brands hold 72% of demand. Verdict: Skip it — 45/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

12 balloon number market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: $43K–$58K; units × avg price
Conversion rate: 8.5%
Avg BSR: #852
Page quality: 0%
Prime: 100%
Sponsored: 94%
Out of stock: 1.4%
Avg brand age: 28 months
Avg seller age: 197 days

Competition & brand share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Brands

20 rising

Sellers

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

48%

Top 20: 88%

Open market

28%

Mluchee29%
IWERP18%
BBPOOL11%
Lingqiang6%
Froova4%
KatchOn4%

Demand

Weekly Amazon search volume, last 18 weeks — +2.9% search growth over the last 90 days.

Open Trend

Top 12 balloon number search terms

12 balloon number29K/yr +6.7%6.8% conv.
12 balloon18K/yr +3.8%6.8% conv.
number 12 balloon14K/yr +10.4%5.3% conv.
12 birthday balloons9K/yr +9.7%4.8% conv.
12 balloons number birthday7K/yr -11.6%5.3% conv.
12 number balloons4K/yr +26.6%3.7% conv.
12th birthday balloons5K/yr -18.5%2.1% conv.
number 12 balloons3K/yr -25.2%4.4% conv.
number 123K/yr -15.2%0.4% conv.

All search terms

Top 12 balloon number products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

12 Balloons Number 21 Balloons 12th Dark Blue Party Decorations 40 In Big 21st for Girl Boys Engagement Wedding Celebration Party Graduations Photo Shoot

Mluchee$6.694.4★1,322 rev

Gold Number 12 Balloon 40 inch 12 Number Balloons 12th Gold Birthday Decorations 12 Year Old Golden Party Supplies

IWERP$6.704.5★2,097 rev

12 Balloons Number 21 Balloons 12th Black Party Decorations 40 In Big 21st for Girl Boys Engagement Wedding Celebration Party Graduations Photo Shoot

Mluchee$6.024.4★1,322 rev

Light Pink 12th Birthday Balloon for Girls 40 Mylar Self Inflating Number 12 Balloon Big Foil 1 & 2 Helium Pastel Pink Balloon for Women 21st Birthday Party Decoration Anniversary Decor Supplies

Lingqiang$7.634.4★2,254 rev

Foil 12 Balloon Light Matte Sky Blue Big Number 12 Balloons for Boys Birthday Party Decor 40 Inch Mylar Helium Number 12 Pastel Baby Blue Balloon for 12th Birthday Party Anniversary Decorations

Froova$7.874.4★838 rev

Newest

by launch date

Zirtorei 12th Birthday Decorations for Boys Girls 10pcs Blue Silver Bruh Im 12 Banner Happy 12th Birthday Balloons 12 Year Old Bday Party Supplies Sign

Zirtorei$11.8260 rev

3mo ago

12 Balloon Number 40 Inch Black Large Number Balloons Birthday Gift for 12 21 Years Old Maylar Balloon Decorations for Wedding Engagement Graduations Memorial Days

Mluchee$7.233,082 rev

6mo ago

RainbowQ Party 12 Balloon Number 40 Inch for Boy or Girl Big Pink Foil Mylar Large 12 Number Balloon Happy 12th Birthday Party Anniversary Decorations Supplies

RainbowQ Party$6.67333 rev

11mo ago

Cream 12 Balloon Number 40 Inch Cream Number 12 Balloon Helium Mylar Balloons for Birthday Party Decoration

BBPOOL$6.14305 rev

1y ago

Dark Blue 12 Number Balloons 12th Birthday Decorations for Boys Girls 21 Number Balloons 40 Inch Ballon for Marriage Proposal Engagement Anniversaries Celebration Party

Enyeopd$6.71752 rev

1y ago

What buyers say about 12 balloon number

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall28%

“Very good quality”

Ease Of Use17%

“Easy to use”

Inflation/Deflation17%

“Easy to inflate”

Color11%

“The color was just like the picture but”

Brightness/Shine/Glow11%

“Love love so huge pretty and shiny”

Size-Overall11%

“Perfect size”

Value For Money6%

“much cheaper than in the party stores”

What buyers complain about

Quality-Overall30%

“Bad quality”

Material Quality20%

“Horrible I blew them up they were up for like maybe an hour and then one exploded the material is horrible and very thin”

Durability10%

“Worked ok until one number popped”

Natural Resource Wastage10%

“Total waste”

Value For Money10%

“Not really worth the money”

Color7%

“The cream/white was a very dingy yellow/green color”

Inflation/Deflation7%

“didnt hold air very well”

Size-Overall7%

“Unfortunately they didnt match”

Top return reasons

Inflation/Deflation29%

Color18%

Size-Overall15%

Value For Money15%

Defective Material/Parts5%

Functionality-Overall4%

Leak-Proof3%

Advertised Vs Actual Product3%

Quality-Overall2%

Product Condition1%

Common questions

Is 12 balloon number profitable to sell on Amazon United States?: The niche generates $57K/yr across 32 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is +2.9%. Flapen's verdict: Skip it (45/100).
How competitive is the 12 balloon number niche?: 20 brands and 24 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 72% of demand.
What do buyers complain about in 12 balloon number?: Top complaints mined from reviews: Quality-Overall, Material Quality, Durability. The return rate is 2.6%.
What does it cost to enter the 12 balloon number niche?: Listings span $4.18–$15.96; the average listing price is $7.22 (sweet spot $15–$100). The average incumbent carries 900 reviews — the moat a new listing must climb.