Skip to content

12 Balloon Number

prices mostly outside the sweet spot ($4.18–$15.96) — 12 Balloon Number doesn't clear our bar today.

Flapen Score

45
Skip it

Ranks 7,297 of 11,240 Home & Kitchen niches · −4 vs the category median of 49

Market size 14Growth 29Conversion 81Competition 61Returns 59Price range 8Avg price 20Brand share 55Review moat 65Quality gap 53
This niche Category average · 11,240 niches

Is 12 Balloon Number profitable on Amazon?

According to Flapen's Amazon United States niche tracking, 12 Balloon Number is a $57K/yr Amazon United States market (94K searches/yr). The top 5 brands hold 72% of demand. Verdict: Skip it — 45/100.

12 Balloon Number: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +2.9% over the last 90 days and 8.5% of searches end in a purchase.

$57K

revenue / yr

Units sold / yr8K
Search volume / yr+2.9%94K
Conversion rate8.5%
Avg price$7.22

Who owns the niche?

The top 5 brands hold 72% of demand, so 28% of the market is open.

28%

open market share

Brands · sellers20 · 24
Top-5 product click share48%
Open market28%
Avg brand age28 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 32 products

Sponsored placement94%
New entrants (1y)9· 0 succeeded
Avg rating4.4★
Avg reviews900

Top 12 Balloon Number products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

$0$3K$6K$9K$11K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 rising

Sellers

24

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

48%

Top 20: 88%

Open market

28%

  • Mluchee29%
  • IWERP18%
  • BBPOOL11%
  • Lingqiang6%
  • Froova4%
  • KatchOn4%

12 Balloon Number demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume94KCVR8.5%Products32Brands20Top 5 Brands72%OOS Rate1.4%Rating4.4★Reviews900Avg BSR#852
2K1KMar '26Apr '26May '26May '26Jun '26Jul '26

Top 12 Balloon Number search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • 12 balloon number29K/yr
  • 12 balloon18K/yr
  • number 12 balloon14K/yr
  • 12 birthday balloons9K/yr
  • 12 balloons number birthday7K/yr
  • 12 number balloons4K/yr
  • 12th birthday balloons5K/yr
  • number 12 balloons3K/yr
  • number 123K/yr

What reviews say buyers love and hate about 12 Balloon Number

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews
Quality-Overall28%

Very good quality

Ease Of Use17%

Easy to use

Inflation/Deflation17%

Easy to inflate

Color11%

The color was just like the picture but

Brightness/Shine/Glow11%

Love love so huge pretty and shiny

What buyers complain about

100% of reviews
Quality-Overall30%

Bad quality

Material Quality20%

Horrible I blew them up they were up for like maybe an hour and then one exploded the material is horrible and very thin

Durability10%

Worked ok until one number popped

Natural Resource Wastage10%

Total waste

Value For Money10%

Not really worth the money

12 Balloon Number return rate & reasons

Why buyers send it back, as a share of all return requests.

2.6%

Return rate

38%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Inflation/Deflation
29%
2Color
18%
3Size-Overall
15%
4Value For Money
15%
5Defective Material/Parts
5%

Common 12 Balloon Number questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores 12 Balloon Number 45/100 on Amazon United States — Skip it. The niche generates $57K/yr across 32 tracked products. 0 of 9 products launched in the last 360 days are still selling. Search demand moved +2.9% over the last 90 days.
12 Balloon Number buyers on Amazon United States complain most about Quality-Overall, Material Quality, Durability, the themes mined from the niche's reviews. Its return rate is 2.6%.