Is 11x7 baking pan profitable to sell on Amazon United States?

The niche generates $65K/yr across 26 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -11.6%. Flapen's verdict: Skip it (41/100).

How competitive is the 11x7 baking pan niche?

16 brands and 101 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 71% of demand.

What do buyers complain about in 11x7 baking pan?

Top complaints mined from reviews: Size-Overall, Rusts/Corrodes, Durability. The return rate is 4.7%.

When does demand for 11x7 baking pan peak?

Demand peaks in Nov–Dec; the busiest month runs 2.3× the quietest.

What does it cost to enter the 11x7 baking pan niche?

Listings span $9.63–$38.09; the average listing price is $18.63 (sweet spot $15–$100). The average incumbent carries 1,351 reviews — the moat a new listing must climb.

11x7 baking pan

Skip it

A small market ($65K/yr) — this niche doesn't clear our bar today.

Avg price

Great$18.63

avg listing price — sweet spot $15–$100

Price range

Great$9.63–$38.09

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good71%

top-5 brand share — brands hold most of the demand

Review moat

Good1,351.19

avg incumbent reviews — the moat a new listing must climb

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay4.0%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Returns

Okay4.7%

return rate — above 5% kills the launch gate

Growth

Bad-11.6%

90-day search growth — must beat 0% to launch

Market size

Bad$65K

$65K/yr · 88K searches

According to Flapen's Amazon United States niche tracking, 11x7 baking pan is a $65K/yr Amazon United States market (88K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 41/100.

Data updated Aug 4, 2026 · scored weekly · How we score niches

11x7 baking pan market data

Units sold / yr: 4K–5K; avg 100–250/product
Revenue / yr: $75K–$93K; units × avg price
Conversion rate: 4.0%
Avg BSR: #230
Page quality: 0%
Prime: 92%
Sponsored: 73%
Out of stock: 3.5%
Avg brand age: 47 months
Avg seller age: 167 days

Competition & brand share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 falling

Sellers

101

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

54%

Top 20: 92%

Open market

25%

Pyrex27%
GoodCook25%
Wilton11%
casaWare5%
HOMBENE DINNERWARE NOT ONLY FOR DINNER4%
Generic4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -11.6% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.3×

Open Trend

Top 11x7 baking pan search terms

11x7 baking dish16K/yr -3.1%3.4% conv.
11x7 baking pan12K/yr -8.4%4.2% conv.
7x11 baking dish11K/yr -24.5%3.8% conv.
7x11 baking pan8K/yr -4.4%5.8% conv.
8x11 baking dish9K/yr -24.0%1.4% conv.
9x11 baking dish6K/yr +2.8%1.4% conv.
11 x 7 baking pan6K/yr +2.3%6.5% conv.
11 x 7 baking dish4K/yr -27.0%4.9% conv.
8x10 baking dish5K/yr -16.3%0.7% conv.
7 x 11 baking dish4K/yr -38.8%2.9% conv.

All search terms

Top 11x7 baking pan products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Good Cook Everyday Baking Pan with Scratch-Resistant Metal-Utensil Safe Nonstick 7 x 11-Inch Gray

GoodCook$9.634.5★2,646 rev

Pyrex 2QT (7 x 11) Rectangular Ceramic Baking Dish with Handles

Pyrex$19.614.7★52 rev

Pyrex Deep Glass Baking Dish with Plastic Lid Deep Casserole Dish Glass Food Container Oven Freezer and Microwave Safe Clear Container 7x11

Pyrex$14.854.7★9,028 rev

Pyrex Basics 2 Quart Glass Oblong Baking Dish Clear 11.1 in. x 7.1 in. x 1.7 in.

Pyrex$19.974.6★873 rev

Wilton Recipe Right Non-Stick Biscuit and Brownie Pan 11 in. x 7 in. (2-Pack)

Wilton$19.024.8★1,830 rev

Newest

by launch date

Pyrex 2QT (7 x 11) Rectangular Ceramic Baking Dish with Handles

Pyrex$19.6152 rev

4mo ago

Rectangular Baking Dish with Lid 7x11 Inch Ceramic Stoneware Floral Design Scalloped Edges Oven Safe

Generic$16.161 rev

4mo ago

Small Rectangular Baker with Lid 7 x 11

Generic$16.196 rev

5mo ago

HOMBENE 1.2 QT White Casserole Dish Lasagna Pan for Oven Bakeware for Baking Small Ceramic Baking Dish Kitchen Decor Microwave Oven Safe Dinner Party (5.9 x 10.2)

HOMBENE DINNERWARE NOT ONLY FOR DINNER$22.4259 rev

7mo ago

HOMBENE 3.3 QT Ceramic Baking Dish White Casserole Dish Lasagna Pan for Oven Bakeware for Baking Kitchen Decor Microwave Oven Safe Dinner Party (8.7 x 11.8)

HOMBENE DINNERWARE NOT ONLY FOR DINNER$26.0356 rev

1y ago

What buyers say about 11x7 baking pan

What buyers praise and complain about, mined from review topics.

What buyers love

Baking15%

“Great baking dish”

Quality-Overall15%

“These pans are high quality”

Size-Overall14%

“Great Size”

Ease Of Cleaning9%

“Cleans easily”

Value For Money8%

“Good price”

Advertised Vs Actual Product7%

“As expected”

Cooking Experience4%

“Great cake pan”

Strength3%

“I find this pan sturdy”

Durability3%

“Durable and good quality”

Weight Heavy2%

“Very nice heavy duty pans”

What buyers complain about

Size-Overall18%

“Lids too small”

Rusts/Corrodes11%

“Started to rust in areas after I washed it”

Durability10%

“Broken easily”

Quality-Overall8%

“The item is not well made”

Adhesion/Stickiness6%

“it sticks every time”

Thickness6%

“very thin inside”

Advertised Vs Actual Product3%

“False Advertisement”

Strength3%

“Not sturdy”

Non-Stick Coating2%

“the nonstick coating is coming off”

Ease Of Cleaning2%

“Dont use steel wool to clean”

Top return reasons

Size-Overall72%

Advertised Vs Actual Product6%

Value For Money5%

Quality-Overall3%

Material Quality1%

Thickness1%

Rusts/Corrodes1%

Flatness1%

Color1%

Handle Quality1%

Common questions

Is 11x7 baking pan profitable to sell on Amazon United States?: The niche generates $65K/yr across 26 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -11.6%. Flapen's verdict: Skip it (41/100).
How competitive is the 11x7 baking pan niche?: 16 brands and 101 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 71% of demand.
What do buyers complain about in 11x7 baking pan?: Top complaints mined from reviews: Size-Overall, Rusts/Corrodes, Durability. The return rate is 4.7%.
When does demand for 11x7 baking pan peak?: Demand peaks in Nov–Dec; the busiest month runs 2.3× the quietest.
What does it cost to enter the 11x7 baking pan niche?: Listings span $9.63–$38.09; the average listing price is $18.63 (sweet spot $15–$100). The average incumbent carries 1,351 reviews — the moat a new listing must climb.