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11x7 Baking Pan

Fail

Shoppers spend an estimated $65K a year here, so 11x7 Baking Pan is a Fail.

Flapen Score
41
41 / 100
Ranks 8,763 of 11,240 Home & Kitchen niches · −8 vs the category median of 49
Market size
$65K/yr88K searches / yr
90-day growth
-11.6%search demand this quarter
Competition
54%top-5 click share · 16 brands · 101 sellers

Flapen Score

11x7 Baking Pan against its category

The dotted line is the Home & Kitchen average. Past it, 11x7 Baking Pan is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 11x7 Baking Pan market on Amazon at a glance

Shoppers on Amazon United States searched for 11x7 Baking Pan 88K times last year and spent an estimated $65K. The top 5 brands take 71% of clicks. Demand peaks in Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 4.0% of those searches ended in a purchase.

Shoppers searched for this 88K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -11.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $65K a year.

Searches, last 12 months
88K
Growth, 90 days vs prior 90
-11.6%
Conversion, latest week
4.0%
Market size, estimated
$65Ka year
Peak month
December2.3× the quietest month
Top search term
11x7 baking dish16K searches a year

02 · Price

A sale here is worth $18.63.

Listings sell for $18.63 on average, from $9.63 to $38.09. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $18.63 that is $2K to $5K a year per listing.

Average price
$18.63inside the $15 to $100 sweet spot
Price range
$9.63–$38.09
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
4.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #230 within Bakers & Casseroles. It carries 1,351 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
92%
Out of stock, average day
3.5%
Average rank
#230in Bakers & Casseroles
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
1,351per listing
Listings tracked
26

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
47 months

Products

Top 11x7 Baking Pan products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 falling

Sellers

101

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

54%

Top 20: 92%

Open market

25%

  • Brand 127%
  • Brand 225%
  • Brand 311%
  • Brand 45%
  • Brand 54%
  • Brand 64%

Demand

11x7 Baking Pan search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.3×

Search terms

Top 11x7 Baking Pan search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 11x7 baking dish16K/yr
  • 11x7 baking pan12K/yr
  • 7x11 baking dish11K/yr
  • 7x11 baking pan8K/yr
  • 8x11 baking dish9K/yr
  • 9x11 baking dish6K/yr
  • 11 x 7 baking pan6K/yr
  • 11 x 7 baking dish4K/yr
  • 8x10 baking dish5K/yr
  • 7 x 11 baking dish4K/yr

Reviews and returns

What reviews say buyers love and hate about 11x7 Baking Pan

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Baking”
18%of negative reviews mention “Size-Overall”
4.7%of orders come back
“Lids too small”
A buyer, on “Size-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common 11x7 Baking Pan questions

Answered from the same tracked data.