11x7 Baking Pan
a small market ($65K/yr) — 11x7 Baking Pan doesn't clear our bar today.
Flapen Score
Ranks 8,763 of 11,240 Home & Kitchen niches · −8 vs the category median of 49
Is 11x7 Baking Pan profitable on Amazon?
According to Flapen's Amazon United States niche tracking, 11x7 Baking Pan is a $65K/yr Amazon United States market (88K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 41/100.
11x7 Baking Pan: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -11.6% over the last 90 days and 4.0% of searches end in a purchase.
$65K
revenue / yr
Who owns the niche?
The top 5 brands hold 71% of demand, so 29% of the market is open.
29%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 26 products
Top 11x7 Baking Pan products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Good Cook Everyday Baking Pan with Scratch-Resistant Metal-Utensil Safe Nonstick 7 x 11-Inch Gray
- Price
- $9.63
- Rating
- 4.5/5
- Reviews
- 2,646
- Age
- 17y ago
Pyrex 2QT (7 x 11) Rectangular Ceramic Baking Dish with Handles
- Price
- $19.61
- Rating
- 4.7/5
- Reviews
- 52
- Age
- 4mo ago
Pyrex Deep Glass Baking Dish with Plastic Lid Deep Casserole Dish Glass Food Container Oven Freezer and Microwave Safe Clear Container 7x11
- Price
- $14.85
- Rating
- 4.7/5
- Reviews
- 9,028
- Age
- 3y ago
Pyrex Basics 2 Quart Glass Oblong Baking Dish Clear 11.1 in. x 7.1 in. x 1.7 in.
- Price
- $19.97
- Rating
- 4.6/5
- Reviews
- 873
- Age
- 12y ago
Wilton Recipe Right Non-Stick Biscuit and Brownie Pan 11 in. x 7 in. (2-Pack)
- Price
- $19.02
- Rating
- 4.8/5
- Reviews
- 1,830
- Age
- 9y ago
Trending
90-day click momentum
Rectangular Baking Dish with Lid 7x11 Inch Ceramic Stoneware Floral Design Scalloped Edges Oven Safe
- Price
- $16.16
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 4mo ago
Pyrex 2QT (7 x 11) Rectangular Ceramic Baking Dish with Handles
- Price
- $19.61
- Rating
- 4.7/5
- Reviews
- 52
- Age
- 4mo ago
HOMBENE 1.2 QT White Casserole Dish Lasagna Pan for Oven Bakeware for Baking Small Ceramic Baking Dish Kitchen Decor Microwave Oven Safe Dinner Party (5.9 x 10.2)
- Price
- $22.42
- Rating
- 4.6/5
- Reviews
- 59
- Age
- 7mo ago
Glad Baking Pan Nonstick - Oblong Metal Dish for Cake and Lasagna - Heavy Duty Carbon Steel Bakeware Small Gold
- Price
- $13.77
- Rating
- 4.7/5
- Reviews
- 660
- Age
- 9y ago
HOMBENE 3.3 QT Ceramic Baking Dish White Casserole Dish Lasagna Pan for Oven Bakeware for Baking Kitchen Decor Microwave Oven Safe Dinner Party (8.7 x 11.8)
- Price
- $26.03
- Rating
- 4.8/5
- Reviews
- 56
- Age
- 1y ago
Newest
by launch datePyrex 2QT (7 x 11) Rectangular Ceramic Baking Dish with Handles
- Price
- $19.61
- Rating
- 4.7/5
- Reviews
- 52
- Age
- 4mo ago
Rectangular Baking Dish with Lid 7x11 Inch Ceramic Stoneware Floral Design Scalloped Edges Oven Safe
- Price
- $16.16
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 4mo ago
Small Rectangular Baker with Lid 7 x 11
- Price
- $16.19
- Rating
- 4.2/5
- Reviews
- 6
- Age
- 5mo ago
HOMBENE 1.2 QT White Casserole Dish Lasagna Pan for Oven Bakeware for Baking Small Ceramic Baking Dish Kitchen Decor Microwave Oven Safe Dinner Party (5.9 x 10.2)
- Price
- $22.42
- Rating
- 4.6/5
- Reviews
- 59
- Age
- 7mo ago
HOMBENE 3.3 QT Ceramic Baking Dish White Casserole Dish Lasagna Pan for Oven Bakeware for Baking Kitchen Decor Microwave Oven Safe Dinner Party (8.7 x 11.8)
- Price
- $26.03
- Rating
- 4.8/5
- Reviews
- 56
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
Brands
16 falling
Sellers
101
Top-5 brand share
71%
Top 20: 100%
Top-5 click share
54%
Top 20: 92%
Open market
25%
- Pyrex27%
- GoodCook25%
- Wilton11%
- casaWare5%
- HOMBENE DINNERWARE NOT ONLY FOR DINNER4%
- Generic4%
11x7 Baking Pan demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 2.3×
Top 11x7 Baking Pan search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- 11x7 baking dish16K/yr
- 11x7 baking pan12K/yr
- 7x11 baking dish11K/yr
- 7x11 baking pan8K/yr
- 8x11 baking dish9K/yr
- 9x11 baking dish6K/yr
- 11 x 7 baking pan6K/yr
- 11 x 7 baking dish4K/yr
- 8x10 baking dish5K/yr
- 7 x 11 baking dish4K/yr
What reviews say buyers love and hate about 11x7 Baking Pan
What buyers mention most, as a share of all reviews.
What buyers love
79% of reviews“Great baking dish”
“These pans are high quality”
“Great Size”
“Cleans easily”
“Good price”
What buyers complain about
69% of reviews“Lids too small”
“Started to rust in areas after I washed it”
“Broken easily”
“The item is not well made”
“it sticks every time”
11x7 Baking Pan return rate & reasons
Why buyers send it back, as a share of all return requests.
4.7%
Return rate
86%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common 11x7 Baking Pan questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
