11x18 picture frame
Worth a lookShows a $2.2M/yr market, but brand-locked demand (top 5 brands take 93% of clicks) keeps it on the watch list.
Market size
Incredible$2.2M$2.2M/yr · 1.5M searches
Conversion
Great11.7%search→purchase rate — share of searches ending in a sale
Returns
Good2.0%return rate — above 5% kills the launch gate
Price range
Good$7.06–$26.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.50avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+9.6%90-day search growth — must beat 0% to launch
Competition
Bad75%top-5 click share — a locked-up shelf
Brand share
Bad93%top-5 brand share — brand-locked demand
Review moat
Bad14,532.33avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, 11x18 picture frame is a $2.2M/yr Amazon United States market (1.5M searches/yr). The top 5 brands hold 93% of demand. Verdict: Worth a look — 54/100.
Data updated Aug 2, 2026 · scored weekly · How we score niches
11x18 picture frame market data
- Units sold / yr
- 200K–250K
- avg 15,000–20,000/product
- Revenue / yr
- $2.5M–$3.1M
- units × avg price
- Conversion rate
- 11.7%
- Avg BSR
- #18
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 52 months
- Avg seller age
- 191 days
Competition & brand share
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 falling
Sellers
12
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
4%
- upsimples64%
- LaVie Home14%
- A PLUS MAX6%
- Picrit5%
- Fisnish4%
- Veleclo4%
- Open — no brand owns it (1 brand, 4%)
Demand
Weekly Amazon search volume, last 23 weeks — +9.6% search growth over the last 90 days.Top 11x18 picture frame search terms
- 11x17 picture frame697K/yr
- 11x17 frame229K/yr
- 11 x 17 frame129K/yr
- 17x11 picture frame73K/yr
- 11x17 poster frame67K/yr
- 11 x 17 picture frame40K/yr
- 17 x 11 picture frame30K/yr
- frame 11x1728K/yr
- 11x1726K/yr
- 11x17 picture frame with mat27K/yr
Top 11x18 picture frame products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
upsimples 11x17 Picture Frame Display Pictures 9x15 with Mat or 11 x 17 Without Wall Hanging Poster Frames Black 1 Pack
upsimples$8.724.5★41,299 rev
LaVie Home 11x17 Picture Frame for Wall Display 11x17 Black Picture Frame with HD Plexiglas 11 x 17 Poster Frame 1 Pack Display Frame for Vertical or Horizontal Classic Collection
LaVie Home$8.574.4★6,741 rev
upsimples 11x17 Picture Frame Set of 5 Display Pictures 9x15 with Mat or 11 x 17 Without Wall Gallery Poster Frames Black
upsimples$26.964.6★72,210 rev
upsimples 11x17 Picture Frame Black 3 Pack Scratch-Proof 11 x 17 Poster Frames for Photo Gallery - Slide-In Strips Horizontal or Vertical Wall Mounting
upsimples$15.864.2★7,650 rev
A PLUS MAX 11x17 Picture Frame Black Light Weight Wall Mount
A PLUS MAX$7.774.3★5,940 rev
Newest
by launch date
Veleclo 11x17 Picture Frame for Wall Display 11x17 Black Picture Frame with Shatter Resistant Plexiglass Stable and Sturdy 11 x 17 Poster Frame for Wall Display Handpicked Gift Collection 1 Pack
Veleclo$7.981,411 rev
Fisnish 11x17 Picture Frame Brown Classic Poster Frame for Horizontal or Vertical Wall Mounting 1 Pack
Fisnish$12.183,543 rev
upsimples 11x17 Picture Frame Solid Wooden Nursery Decor 1Pack Natural
upsimples$14.6033 rev
LaVie Home 11x17 Picture Frame 2 pack Display Pictures 11 x 17 Poster Frame 11x17 Black Photo Frame with HD Plexiglass Display Frame for Vertical or Horizontal Classic Collection
LaVie Home$14.833,114 rev
upsimples 11x17 Picture Frame Wall Gallery Photo Frames with Engineered Wood Black 1 Pack
upsimples$7.062,555 rev
Trending
90-day click momentumA PLUS MAX 11x17 Picture Frame Black Light Weight Wall Mount
A PLUS MAX$7.774.3★
Veleclo 11x17 Picture Frame for Wall Display 11x17 Black Picture Frame with Shatter Resistant Plexiglass Stable and Sturdy 11 x 17 Poster Frame for Wall Display Handpicked Gift Collection 1 Pack
Veleclo$7.984.4★
Americanflat 11x17 Picture Frame with Shatter-Resistant Glass - Signature Collection - Gallery-Style Frames Made of Engineered Wood - Photo Frame for Wall Display - Black
Americanflat$17.784.6★
upsimples 11x17 Picture Frame Black 3 Pack Scratch-Proof 11 x 17 Poster Frames for Photo Gallery - Slide-In Strips Horizontal or Vertical Wall Mounting
upsimples$15.864.2★
LaVie Home 11x17 Picture Frame for Wall Display 11x17 Black Picture Frame with HD Plexiglas 11 x 17 Poster Frame 1 Pack Display Frame for Vertical or Horizontal Classic Collection
LaVie Home$8.574.4★
What buyers say about 11x18 picture frame
What buyers praise and complain about, mined from review topics.What buyers love
“Fantastic frames”
“Good for the price”
“Wellmade”
“Does the job”
“Perfect Fit”
“Very sturdy”
“Light and functional”
“Easy to use”
“Quick assembly and look great”
“This fit the picture perfectly”
What buyers complain about
“Cheap Frame”
“Seems like it was a quality control issue when it was made”
“Incorrect size”
“Cheap materials”
“Cheap, flimsy”
“One of the plastic pieces had a slice in one of the corners”
“it was cheap”
“it being installed not centered”
“Broke as soon as I opened it”
“Arrived with scratches”
Top return reasons
Common questions
- Is 11x18 picture frame profitable to sell on Amazon United States?
- The niche generates $2.2M/yr across 12 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +9.6%. Flapen's verdict: Worth a look (54/100).
- How competitive is the 11x18 picture frame niche?
- 7 brands and 12 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in 11x18 picture frame?
- Top complaints mined from reviews: Frame Quality, Quality-Overall, Size-Overall. The return rate is 2.0%.
- What does it cost to enter the 11x18 picture frame niche?
- Listings span $7.06–$26.96; the average listing price is $12.50 (sweet spot $15–$100). The average incumbent carries 14,532 reviews — the moat a new listing must climb.