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11x18 Picture Frame

Maybe

Shoppers spend an estimated $2.2M a year here. But the top 5 brands take 93% of clicks, so 11x18 Picture Frame is a Maybe.

Flapen Score
54
54 / 100
Top 26% of 11,240 Home & Kitchen niches · +5 vs the category median of 49
Market size
$2.2M/yr1.5M searches / yr
90-day growth
+9.6%search demand this quarter
Competition
75%top-5 click share · 7 brands · 12 sellers

Flapen Score

11x18 Picture Frame against its category

The dotted line is the Home & Kitchen average. Past it, 11x18 Picture Frame is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 11x18 Picture Frame market on Amazon at a glance

Shoppers on Amazon United States searched for 11x18 Picture Frame 1.5M times last year and spent an estimated $2.2M. The top 5 brands take 93% of clicks. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 11.7% of those searches ended in a purchase.

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.7% of those searches ended in a purchase. Searches in the last 90 days moved +9.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.2M a year.

Searches, last 12 months
1.5M
Growth, 90 days vs prior 90
+9.6%
Conversion, latest week
11.7%
Market size, estimated
$2.2Ma year
Top search term
11x17 picture frame697K searches a year

02 · Price

A sale here is worth $12.50.

Listings sell for $12.50 on average, from $7.06 to $26.96. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 15,000 to 20,000 of them. At $12.50 that is $188K to $250K a year per listing.

Average price
$12.50under the $15 to $100 sweet spot
Price range
$7.06–$26.96
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
200K–250K
Units per listing a year
15,000–20,000
Revenue per listing a year
$188K–$250K
Returns
2.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #18 within Picture Frames. It carries 14,532 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#18in Picture Frames
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
14,532per listing
Listings tracked
12

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
52 months

Products

Top 11x18 Picture Frame products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

12

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

4%

  • Brand 164%
  • Brand 214%
  • Brand 36%
  • Brand 45%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (1 brand, 4%)

Demand

11x18 Picture Frame search demand

Weekly searches over the year. Pick a range.

30K20KSpike '26Feb '26Mar '26Apr '26Apr '26May '26Jun '26Jun '26Jul '26

Search terms

Top 11x18 Picture Frame search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 11x17 picture frame697K/yr
  • 11x17 frame229K/yr
  • 11 x 17 frame129K/yr
  • 17x11 picture frame73K/yr
  • 11x17 poster frame67K/yr
  • 11 x 17 picture frame40K/yr
  • 17 x 11 picture frame30K/yr
  • frame 11x1728K/yr
  • 11x1726K/yr
  • 11x17 picture frame with mat27K/yr

Reviews and returns

What reviews say buyers love and hate about 11x18 Picture Frame

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Frame Quality”
25%of negative reviews mention “Frame Quality”
2.0%of orders come back
“Cheap Frame”
A buyer, on “Frame Quality”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common 11x18 Picture Frame questions

Answered from the same tracked data.