11x18 Picture Frame
11x18 Picture Frame shows a $2.2M/yr market, but brand-locked demand (top 5 brands take 93% of clicks) keeps it on the watch list.
Flapen Score
Top 26% of 11,240 Home & Kitchen niches · +5 vs the category median of 49
Is 11x18 Picture Frame profitable on Amazon?
According to Flapen's Amazon United States niche tracking, 11x18 Picture Frame is a $2.2M/yr Amazon United States market (1.5M searches/yr). The top 5 brands hold 93% of demand. Verdict: Worth a look — 54/100.
11x18 Picture Frame: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +9.6% over the last 90 days and 11.7% of searches end in a purchase.
$2.2M
revenue / yr
Who owns the niche?
The top 5 brands hold 93% of demand, so 7% of the market is open.
7%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 12 products
Top 11x18 Picture Frame products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
upsimples 11x17 Picture Frame Display Pictures 9x15 with Mat or 11 x 17 Without Wall Hanging Poster Frames Black 1 Pack
- Price
- $8.72
- Rating
- 4.5/5
- Reviews
- 41,299
- Age
- 3y ago
LaVie Home 11x17 Picture Frame for Wall Display 11x17 Black Picture Frame with HD Plexiglas 11 x 17 Poster Frame 1 Pack Display Frame for Vertical or Horizontal Classic Collection
- Price
- $8.57
- Rating
- 4.4/5
- Reviews
- 6,741
- Age
- 2y ago
upsimples 11x17 Picture Frame Set of 5 Display Pictures 9x15 with Mat or 11 x 17 Without Wall Gallery Poster Frames Black
- Price
- $26.96
- Rating
- 4.6/5
- Reviews
- 72,210
- Age
- 6y ago
upsimples 11x17 Picture Frame Black 3 Pack Scratch-Proof 11 x 17 Poster Frames for Photo Gallery - Slide-In Strips Horizontal or Vertical Wall Mounting
- Price
- $15.86
- Rating
- 4.2/5
- Reviews
- 7,650
- Age
- 3y ago
A PLUS MAX 11x17 Picture Frame Black Light Weight Wall Mount
- Price
- $7.77
- Rating
- 4.3/5
- Reviews
- 5,940
- Age
- 2y ago
Trending
90-day click momentumA PLUS MAX 11x17 Picture Frame Black Light Weight Wall Mount
- Price
- $7.77
- Rating
- 4.3/5
- Reviews
- 5,940
- Age
- 2y ago
Veleclo 11x17 Picture Frame for Wall Display 11x17 Black Picture Frame with Shatter Resistant Plexiglass Stable and Sturdy 11 x 17 Poster Frame for Wall Display Handpicked Gift Collection 1 Pack
- Price
- $7.98
- Rating
- 4.4/5
- Reviews
- 1,411
- Age
- 12mo ago
Americanflat 11x17 Picture Frame with Shatter-Resistant Glass - Signature Collection - Gallery-Style Frames Made of Engineered Wood - Photo Frame for Wall Display - Black
- Price
- $17.78
- Rating
- 4.6/5
- Reviews
- 24,415
- Age
- 11y ago
upsimples 11x17 Picture Frame Black 3 Pack Scratch-Proof 11 x 17 Poster Frames for Photo Gallery - Slide-In Strips Horizontal or Vertical Wall Mounting
- Price
- $15.86
- Rating
- 4.2/5
- Reviews
- 7,650
- Age
- 3y ago
LaVie Home 11x17 Picture Frame for Wall Display 11x17 Black Picture Frame with HD Plexiglas 11 x 17 Poster Frame 1 Pack Display Frame for Vertical or Horizontal Classic Collection
- Price
- $8.57
- Rating
- 4.4/5
- Reviews
- 6,741
- Age
- 2y ago
Newest
by launch dateVeleclo 11x17 Picture Frame for Wall Display 11x17 Black Picture Frame with Shatter Resistant Plexiglass Stable and Sturdy 11 x 17 Poster Frame for Wall Display Handpicked Gift Collection 1 Pack
- Price
- $7.98
- Rating
- 4.4/5
- Reviews
- 1,411
- Age
- 12mo ago
Fisnish 11x17 Picture Frame Brown Classic Poster Frame for Horizontal or Vertical Wall Mounting 1 Pack
- Price
- $12.18
- Rating
- 4.4/5
- Reviews
- 3,543
- Age
- 1y ago
upsimples 11x17 Picture Frame Solid Wooden Nursery Decor 1Pack Natural
- Price
- $14.60
- Rating
- 4.3/5
- Reviews
- 33
- Age
- 1y ago
LaVie Home 11x17 Picture Frame 2 pack Display Pictures 11 x 17 Poster Frame 11x17 Black Photo Frame with HD Plexiglass Display Frame for Vertical or Horizontal Classic Collection
- Price
- $14.83
- Rating
- 4.5/5
- Reviews
- 3,114
- Age
- 1y ago
upsimples 11x17 Picture Frame Wall Gallery Photo Frames with Engineered Wood Black 1 Pack
- Price
- $7.06
- Rating
- 4.5/5
- Reviews
- 2,555
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.
Brands
7 falling
Sellers
12
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
4%
- upsimples64%
- LaVie Home14%
- A PLUS MAX6%
- Picrit5%
- Fisnish4%
- Veleclo4%
- Open — no brand owns it (1 brand, 4%)
11x18 Picture Frame demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top 11x18 Picture Frame search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- 11x17 picture frame697K/yr
- 11x17 frame229K/yr
- 11 x 17 frame129K/yr
- 17x11 picture frame73K/yr
- 11x17 poster frame67K/yr
- 11 x 17 picture frame40K/yr
- 17 x 11 picture frame30K/yr
- frame 11x1728K/yr
- 11x1726K/yr
- 11x17 picture frame with mat27K/yr
What reviews say buyers love and hate about 11x18 Picture Frame
What buyers mention most, as a share of all reviews.
What buyers love
84% of reviews“Fantastic frames”
“Good for the price”
“Wellmade”
“Does the job”
“Perfect Fit”
What buyers complain about
78% of reviews“Cheap Frame”
“Seems like it was a quality control issue when it was made”
“Incorrect size”
“Cheap materials”
“Cheap, flimsy”
11x18 Picture Frame return rate & reasons
Why buyers send it back, as a share of all return requests.
2.0%
Return rate
27%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common 11x18 Picture Frame questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
