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11x17 Picture Frame Wood

11x17 Picture Frame Wood shows a sweet-spot price point ($19.37 avg), but a small market ($32K/yr) keeps it on the watch list.

Flapen Score

50
Worth a look

Top 43% of 11,240 Home & Kitchen niches · +1 vs the category median of 49

Market size 8Growth 50Conversion 72Competition 55Returns 68Price range 79Avg price 86Brand share 52Review moat 24Quality gap 45
This niche Category average · 11,240 niches

Is 11x17 Picture Frame Wood profitable on Amazon?

According to Flapen's Amazon United States niche tracking, 11x17 Picture Frame Wood is a $32K/yr Amazon United States market (25K searches/yr). The top 5 brands hold 74% of demand. Verdict: Worth a look — 50/100.

11x17 Picture Frame Wood: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +20.7% over the last 90 days and 6.7% of searches end in a purchase.

$32K

revenue / yr

Units sold / yr3K
Search volume / yr+20.7%25K
Conversion rate6.7%
Avg price$19.37

Who owns the niche?

The top 5 brands hold 74% of demand, so 26% of the market is open.

26%

open market share

Brands · sellers16 · 22
Top-5 product click share52%
Open market26%
Avg brand age41 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 25 products

Sponsored placement92%
New entrants (1y)9· 3 succeeded
Avg rating4.5★
Avg reviews5,996

Top 11x17 Picture Frame Wood products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

$0$2K$3K$5K$6K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

22

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

52%

Top 20: 96%

Open market

22%

  • Fisnish26%
  • upsimples19%
  • wallwisy13%
  • Picrit12%
  • A PLUS MAX5%
  • QOTIB4%

11x17 Picture Frame Wood demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume25KCVR6.7%Products25Brands16Top 5 Brands74%OOS Rate0.6%Rating4.5★Reviews5,996Avg BSR#160
600400Spike '25Prime Day '25Holiday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.4×

Top 11x17 Picture Frame Wood search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • 11x17 wood frame8K/yr
  • 11x17 picture frame wood10K/yr
  • 11x17 frame wood4K/yr
  • 11x17 wooden picture frame2K/yr

What reviews say buyers love and hate about 11x17 Picture Frame Wood

What buyers mention most, as a share of all reviews.

What buyers love

83% of reviews
Frame Quality40%

Beautiful frame

Quality-Overall15%

Wellmade

Value For Money8%

Great quality and reasonable price

Advertised Vs Actual Product7%

Better than expected

Strength4%

are pretty sturdy

What buyers complain about

80% of reviews
Frame Quality25%

Frame arrived cracked

Quality-Overall18%

Poor quality control

Size-Overall11%

Size not as advertised

Material Quality7%

Cheap materials

Strength5%

Cheap, flimsy

11x17 Picture Frame Wood return rate & reasons

Why buyers send it back, as a share of all return requests.

2.3%

Return rate

28%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Frame Quality
58%
2Size-Overall
22%
3Material Quality
3%
4Advertised Vs Actual Product
3%
5Defective Material/Parts
3%

Common 11x17 Picture Frame Wood questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores 11x17 Picture Frame Wood 50/100 on Amazon United States — Worth a look. The niche generates $32K/yr across 25 tracked products. 3 of 9 products launched in the last 360 days are still selling. Search demand moved +20.7% over the last 90 days.
Search demand for 11x17 Picture Frame Wood on Amazon United States is steady year-round — the busiest month runs 1.4× the quietest.