11x17 picture frame wood
Worth a lookShows a sweet-spot price point ($19.37 avg), but a small market ($32K/yr) keeps it on the watch list.
Avg price
Great$19.37avg listing price — sweet spot $15–$100
Price range
Great$7.06–$46.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Returns
Good2.3%return rate — above 5% kills the launch gate
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Brand share
Good74%top-5 brand share — brands hold most of the demand
Growth
Good+20.7%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad5,995.72avg incumbent reviews — the moat a new listing must climb
Market size
Bad$32K$32K/yr · 25K searches
According to Flapen's Amazon United States niche tracking, 11x17 picture frame wood is a $32K/yr Amazon United States market (25K searches/yr). The top 5 brands hold 74% of demand. Verdict: Worth a look — 50/100.
Data updated Aug 2, 2026 · scored weekly · How we score niches
11x17 picture frame wood market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- $39K–$48K
- units × avg price
- Conversion rate
- 6.7%
- Avg BSR
- #160
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 92%
- Out of stock
- 0.6%
- Avg brand age
- 41 months
- Avg seller age
- 203 days
Competition & brand share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
16 falling
Sellers
22
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
52%
Top 20: 96%
Open market
22%
- Fisnish26%
- upsimples19%
- wallwisy13%
- Picrit12%
- A PLUS MAX5%
- QOTIB4%
Demand & seasonality
Weekly Amazon search volume, last 78 weeks — +20.7% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top 11x17 picture frame wood search terms
- 11x17 wood frame8K/yr
- 11x17 picture frame wood10K/yr
- 11x17 frame wood4K/yr
- 11x17 wooden picture frame2K/yr
Top 11x17 picture frame wood products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Fisnish 11x17 Picture Frame Brown Classic Poster Frame for Horizontal or Vertical Wall Mounting 1 Pack
Fisnish$12.184.4★3,543 rev
upsimples 11x17 Picture Frame Solid Wooden Nursery Decor 1Pack Natural
upsimples$14.604.3★33 rev
11x17 Oak Picture Frame Solid Oak 11x17 Poster Frame with Mat to 8x12(Openning Size is 7.5x11.5) Natural Wood 17x11 Frames for Wall (Walnut Set of 1)
wallwisy$19.334.6★991 rev
Picrit 11x17 Picture Frame Photo Frame for Wall Mounting Display Brown
Picrit$10.034.5★5,477 rev
upsimples 11x17 Picture Frame Display Pictures 9x15 with Mat or 11 x 17 Without Wall Hanging Poster Frames Black 1 Pack
upsimples$8.724.5★41,299 rev
Newest
by launch date
Picrit 11x17 Picture Frame Natural Wood Set of 2 Solid Wood with Black Backboard Displays 8x12 with Mat or 11 x 17 Without Mat Wall Mounted Multi-Piece Wall Gallery Photo Frames for Home Decor Oak Wood Grain
Picrit$18.90124 rev
Fisnish 11x17 Picture Frame Set of 4 Natural Solid Wood Picture Frames Display 11x17 Photos without Mat Horizontal or Vertical Wall Mounting Poster Frame Oak Wood Grain
Fisnish$25.9979 rev
Picrit 11x17 Picture Frame Set of 2 Solid Wood with Black Backboard Displays 8x12 with Mat or 11 x 17 Without Mat Wall Mounted Wall Gallery Photo Frames for Home Decor Walnut Brown Wood Grain
Picrit$18.20124 rev
Picrit 11x17 Picture Frame Set of 2 Solid Wood with Black Backboard Displays 8x12 with Mat or 11 x 17 Without Mat Wall Mounted Multi-Piece Wall Gallery Photo Frames for Home Decor Black Wood Grain
Picrit$18.67124 rev
JCJMY 11x17 Solid Wood Picture Frame Display 9x15 with Mat or 11 x 17 without Mat Wooden 11 by 17 Photo Frame with Shatter Resistant Plexiglass for Wall Hanging 1 Pack Natural
JCJMY$10.1070 rev
Trending
90-day click momentumPicrit 11x17 Picture Frame Set of 2 Solid Wood with Black Backboard Displays 8x12 with Mat or 11 x 17 Without Mat Wall Mounted Multi-Piece Wall Gallery Photo Frames for Home Decor Black Wood Grain
Picrit$18.674.4★
Picrit 11x17 Picture Frame Set of 2 Solid Wood with Black Backboard Displays 8x12 with Mat or 11 x 17 Without Mat Wall Mounted Wall Gallery Photo Frames for Home Decor Walnut Brown Wood Grain
Picrit$18.204.4★
Picrit 11x17 Picture Frame Natural Wood Set of 2 Solid Wood with Black Backboard Displays 8x12 with Mat or 11 x 17 Without Mat Wall Mounted Multi-Piece Wall Gallery Photo Frames for Home Decor Oak Wood Grain
Picrit$18.904.4★
Fisnish 11x17 Picture Frame Set of 4 Natural Solid Wood Picture Frames Display 11x17 Photos without Mat Horizontal or Vertical Wall Mounting Poster Frame Oak Wood Grain
Fisnish$25.994.4★
JCJMY 11x17 Solid Wood Picture Frame Display 9x15 with Mat or 11 x 17 without Mat Wooden 11 by 17 Photo Frame with Shatter Resistant Plexiglass for Wall Hanging 1 Pack Natural
JCJMY$10.104.6★
What buyers say about 11x17 picture frame wood
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful frame”
“Wellmade”
“Great quality and reasonable price”
“Better than expected”
“are pretty sturdy”
“The frames are very lightweight”
“Perfect Fit”
“easy to use”
“Very easy to hang as well”
“well made, and has real glass instead of plastic”
What buyers complain about
“Frame arrived cracked”
“Poor quality control”
“Size not as advertised”
“Cheap materials”
“Cheap, flimsy”
“The product is not as described”
“Item arrived broken”
“it was cheap”
“Broke as soon as I opened it”
“Arrived with scratches”
Top return reasons
Common questions
- Is 11x17 picture frame wood profitable to sell on Amazon United States?
- The niche generates $32K/yr across 25 tracked products. 3 of 9 products launched in the last 360 days are still selling. 90-day search growth is +20.7%. Flapen's verdict: Worth a look (50/100).
- How competitive is the 11x17 picture frame wood niche?
- 16 brands and 22 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 74% of demand.
- What do buyers complain about in 11x17 picture frame wood?
- Top complaints mined from reviews: Frame Quality, Quality-Overall, Size-Overall. The return rate is 2.3%.
- When does demand for 11x17 picture frame wood peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the 11x17 picture frame wood niche?
- Listings span $7.06–$46.62; the average listing price is $19.37 (sweet spot $15–$100). The average incumbent carries 5,996 reviews — the moat a new listing must climb.