How competitive is the 11x17 Gold Frame niche on Amazon United States?

20 brands and 28 sellers compete in 11x17 Gold Frame on Amazon United States. The top 5 11x17 Gold Frame products take 46% of clicks and its top 5 brands hold 51% of demand.

What do buyers complain about in 11x17 Gold Frame?

11x17 Gold Frame buyers on Amazon United States complain most about Quality-Overall, Frame Quality, Value For Money, the themes mined from the niche's reviews. Its return rate is 4.1%.

What does it cost to enter the 11x17 Gold Frame niche?

11x17 Gold Frame sells for $19.94 on average on Amazon United States, inside our $15–$100 sweet spot. Listings span $8.48–$42.71. The average incumbent carries 3,716 reviews — the moat a new listing must climb.

11x17 Gold Frame

11x17 Gold Frame shows a sweet-spot price point ($19.94 avg), but a small market ($41K/yr) keeps it on the watch list.

Signals No Dominant Brand Low Review Barrier

Flapen Score

Worth a look

Top 30% of 11,240 Home & Kitchen niches · +4 vs the category median of 49

This niche Category average · 11,240 niches

Is 11x17 Gold Frame profitable on Amazon?

According to Flapen's Amazon United States niche tracking, 11x17 Gold Frame is a $41K/yr Amazon United States market (29K searches/yr). The top 5 brands hold 51% of demand. Demand peaks in Aug. Verdict: Worth a look — 53/100.

11x17 Gold Frame: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +18.4% over the last 90 days and 7.1% of searches end in a purchase.

$41K

revenue / yr

Units sold / yr4K

Search volume / yr+18.4%29K

Conversion rate7.1%

Avg price$19.94

Who owns the niche?

The top 5 brands hold 51% of demand, so 49% of the market is open.

49%

open market share

Brands · sellers20 · 28

Top-5 product click share46%

Open market49%

Avg brand age32 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 26 products

Top 11x17 Gold Frame products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

HappyHapi 11x17 Picture Frame Gold for Wall Mounting 1 Pack

Price: $9.44
Rating: 4.6/5
Reviews: 219
Age: 1y ago

Lawrence 536217 11x17 Sutter Burnished Gold Picture Frame

Price: $25.43
Rating: 4.8/5
Reviews: 9,527
Age: 9y ago

RUN HELIX 11x17 Picture Frame for 11by17 Poster Photo Canvas Certificate Black High Transparent Poster Frame Wall Desktop Horizontal Vertical 11 x 17 Gold

Price: $8.48
Rating: 4.5/5
Reviews: 2,798
Age: 2y ago

VIOLABBEY 11x17 Picture Frame Gold Vintage Frames Ornate without Mat

Price: $21.83
Rating: 4.4/5
Reviews: 199
Age: 1y ago

upsimples 11x17 Picture Frame Vintage Frames Decor 1Pack Gold

Price: $21.07
Rating: 4.3/5
Reviews: 472
Age: 5mo ago

Newest

by launch date

Veleclo 11x17 Picture Frame for Wall Display 11x17 Gold Picture Frame with Shatter Resistant Plexiglass Stable and Sturdy 11 x 17 Poster Frame for Wall Display Handpicked Gift Collection 1 Pack

Price: $10.00
Rating: 4.3/5
Reviews: 47
Age: 4mo ago

upsimples 11x17 Picture Frame Vintage Frames Decor 1Pack Gold

Price: $21.07
Rating: 4.3/5
Reviews: 472
Age: 5mo ago

Picrit 11x17 Antique Gold Bronze Picture Frame Shatterproof Cover 1 Pack

Price: $38.25
Rating: 4.4/5
Reviews: 49
Age: 6mo ago

KTKDE 11x17 Picture Frame Set of 2 Ornate Vintage Gold Poster Frames with 11 x 17 Antique Photo Frame for Rustic Gold frame Wall Decor Display Retro Home Decor best gift

Price: $33.09
Rating: 4.3/5
Reviews: 80
Age: 9mo ago

Picrit 11x17 Picture Frame Photo Frame for Wall Mounting Display Gold

Price: $9.89
Rating: 4.5/5
Reviews: 5,477
Age: 10mo ago

Competition: brands, sellers & click share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 rising

Sellers

Top-5 brand share

51%

Top 20: 100%

Top-5 click share

46%

Top 20: 92%

Open market

42%

HappyHapi17%
upsimples11%
VIOLABBEY8%
Lawrence Frames8%
RUN HELIX7%
Homeforia7%

11x17 Gold Frame demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume29KCVR7.1%Products26Brands20Top 5 Brands51%OOS Rate5.9%Rating4.4★Reviews3,716Avg BSR#330

Peak months: Aug · busiest ÷ quietest = 1.9×

Top 11x17 Gold Frame search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

11x17 gold frame11K/yr +19.9%7.3% conv.
11x17 picture frame gold11K/yr +27.6%9.2% conv.
11x17 gold picture frame4K/yr -7.8%6.5% conv.
11x17 frame gold4K/yr +24.8%7.6% conv.

What reviews say buyers love and hate about 11x17 Gold Frame

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews

Frame Quality37%

“Beautiful Frame”

Value For Money23%

“Worth it”

Quality-Overall7%

“Beautiful Quality”

Size-Overall6%

“Great size”

Advertised Vs Actual Product5%

“IS as advertised”

What buyers complain about

81% of reviews

Quality-Overall16%

“Super cheap quality”

Frame Quality16%

“Frame broke”

Value For Money15%

“they look expensive even though they were not”

Material Quality10%

“Materials are cheap”

Ease Of Use8%

“The film is hard to get off”

11x17 Gold Frame return rate & reasons

Why buyers send it back, as a share of all return requests.

4.1%

Return rate

31%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Frame Quality

55%

2Size-Overall

22%

3Color

4Quality-Overall

5Defective Material/Parts

Common 11x17 Gold Frame questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores 11x17 Gold Frame 53/100 on Amazon United States — Worth a look. The niche generates $41K/yr across 26 tracked products. 0 of 9 products launched in the last 360 days are still selling. Search demand moved +18.4% over the last 90 days.