11x17 gold frame
Worth a lookShows a sweet-spot price point ($19.94 avg), but a small market ($41K/yr) keeps it on the watch list.
Avg price
Great$19.94avg listing price — sweet spot $15–$100
Brand share
Great51%top-5 brand share — no brand owns this niche
Price range
Great$8.48–$42.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.1%search→purchase rate — share of searches ending in a sale
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+18.4%90-day search growth — must beat 0% to launch
Returns
Okay4.1%return rate — above 5% kills the launch gate
Review moat
Okay3,716.19avg incumbent reviews — the moat a new listing must climb
Market size
Bad$41K$41K/yr · 29K searches
According to Flapen's Amazon United States niche tracking, 11x17 gold frame is a $41K/yr Amazon United States market (29K searches/yr). The top 5 brands hold 51% of demand. Demand peaks in Aug. Verdict: Worth a look — 53/100.
Data updated Aug 2, 2026 · scored weekly · How we score niches
11x17 gold frame market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- $60K–$80K
- units × avg price
- Conversion rate
- 7.1%
- Avg BSR
- #330
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 88%
- Out of stock
- 5.9%
- Avg brand age
- 32 months
- Avg seller age
- 243 days
Competition & brand share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
20 rising
Sellers
28
Top-5 brand share
51%
Top 20: 100%
Top-5 click share
46%
Top 20: 92%
Open market
42%
- HappyHapi17%
- upsimples11%
- VIOLABBEY8%
- Lawrence Frames8%
- RUN HELIX7%
- Homeforia7%
Demand & seasonality
Weekly Amazon search volume, last 101 weeks — +18.4% search growth over the last 90 days.Peak months: Aug · busiest ÷ quietest = 1.9×
Top 11x17 gold frame search terms
- 11x17 gold frame11K/yr
- 11x17 picture frame gold11K/yr
- 11x17 gold picture frame4K/yr
- 11x17 frame gold4K/yr
Top 11x17 gold frame products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
HappyHapi 11x17 Picture Frame Gold for Wall Mounting 1 Pack
HappyHapi$9.444.6★219 rev
Lawrence 536217 11x17 Sutter Burnished Gold Picture Frame
Lawrence Frames$25.434.8★9,527 rev
RUN HELIX 11x17 Picture Frame for 11by17 Poster Photo Canvas Certificate Black High Transparent Poster Frame Wall Desktop Horizontal Vertical 11 x 17 Gold
RUN HELIX$8.484.5★2,798 rev
VIOLABBEY 11x17 Picture Frame Gold Vintage Frames Ornate without Mat
VIOLABBEY$21.834.4★199 rev
upsimples 11x17 Picture Frame Vintage Frames Decor 1Pack Gold
upsimples$21.074.3★472 rev
Newest
by launch date
Veleclo 11x17 Picture Frame for Wall Display 11x17 Gold Picture Frame with Shatter Resistant Plexiglass Stable and Sturdy 11 x 17 Poster Frame for Wall Display Handpicked Gift Collection 1 Pack
Veleclo$10.0047 rev
upsimples 11x17 Picture Frame Vintage Frames Decor 1Pack Gold
upsimples$21.07472 rev
Picrit 11x17 Antique Gold Bronze Picture Frame Shatterproof Cover 1 Pack
Picrit$38.2549 rev
KTKDE 11x17 Picture Frame Set of 2 Ornate Vintage Gold Poster Frames with 11 x 17 Antique Photo Frame for Rustic Gold frame Wall Decor Display Retro Home Decor best gift
KTKDE$33.0980 rev
Picrit 11x17 Picture Frame Photo Frame for Wall Mounting Display Gold
Picrit$9.895,477 rev
Trending
90-day click momentumVeleclo 11x17 Picture Frame for Wall Display 11x17 Gold Picture Frame with Shatter Resistant Plexiglass Stable and Sturdy 11 x 17 Poster Frame for Wall Display Handpicked Gift Collection 1 Pack
Veleclo$10.004.3★
upsimples 11x17 Picture Frame Vintage Frames Decor 1Pack Gold
upsimples$21.074.3★
Picrit 11x17 Antique Gold Bronze Picture Frame Shatterproof Cover 1 Pack
Picrit$38.254.4★
Picrit 11x17 Picture Frame Photo Frame for Wall Mounting Display Gold
Picrit$9.894.5★
GULETHUN 11x17 Frame Transitional Modern Design Picture Frames 11 by 17 Rustic Poster Frame for Home Decor Gold Vintage Photo Frame Horizontal or Vertical Display Choose Size & Color
GULETHUN$31.174.4★
What buyers say about 11x17 gold frame
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful Frame”
“Worth it”
“Beautiful Quality”
“Great size”
“IS as advertised”
“Easy to use”
“Very durable”
“They were a gift”
“Sturdy and easy to frame the image”
“Light weight”
What buyers complain about
“Super cheap quality”
“Frame broke”
“they look expensive even though they were not”
“Materials are cheap”
“The film is hard to get off”
“Not the size its claims”
“Very fragile”
“it came with a small scratch”
“more like a very thin plexiglass”
Top return reasons
Common questions
- Is 11x17 gold frame profitable to sell on Amazon United States?
- The niche generates $41K/yr across 26 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is +18.4%. Flapen's verdict: Worth a look (53/100).
- How competitive is the 11x17 gold frame niche?
- 20 brands and 28 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 51% of demand.
- What do buyers complain about in 11x17 gold frame?
- Top complaints mined from reviews: Quality-Overall, Frame Quality, Value For Money. The return rate is 4.1%.
- When does demand for 11x17 gold frame peak?
- Demand peaks in Aug; the busiest month runs 1.9× the quietest.
- What does it cost to enter the 11x17 gold frame niche?
- Listings span $8.48–$42.71; the average listing price is $19.94 (sweet spot $15–$100). The average incumbent carries 3,716 reviews — the moat a new listing must climb.