Is 11x17 frame with mat profitable to sell on Amazon United States?

The niche generates $60K/yr across 21 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +9.7%. Flapen's verdict: Skip it (42/100).

How competitive is the 11x17 frame with mat niche?

11 brands and 15 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 84% of demand.

What do buyers complain about in 11x17 frame with mat?

Top complaints mined from reviews: Frame Quality, Quality-Overall, Material Quality. The return rate is 2.1%.

When does demand for 11x17 frame with mat peak?

Demand peaks in Dec; the busiest month runs 2.1× the quietest.

What does it cost to enter the 11x17 frame with mat niche?

Listings span $8.72–$51.35; the average listing price is $27.67 (sweet spot $15–$100). The average incumbent carries 7,949 reviews — the moat a new listing must climb.

11x17 frame with mat

Skip it

A small market ($60K/yr) — this niche doesn't clear our bar today.

Avg price

Incredible$27.67

avg listing price — sweet spot $15–$100

Price range

Great$8.72–$51.35

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.1%

return rate — above 5% kills the launch gate

Conversion

Good5.2%

search→purchase rate — share of searches ending in a sale

Growth

Okay+9.7%

90-day search growth — must beat 0% to launch

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Competition

Okay65%

top-5 click share — leaders hold, buyers still browse

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad7,948.95

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$60K

$60K/yr · 41K searches

According to Flapen's Amazon United States niche tracking, 11x17 frame with mat is a $60K/yr Amazon United States market (41K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Dec. Verdict: Skip it — 42/100.

Data updated Aug 2, 2026 · scored weekly · How we score niches

11x17 frame with mat market data

Units sold / yr: 3K–3K; avg 0–100/product
Revenue / yr: $69K–$83K; units × avg price
Conversion rate: 5.2%
Avg BSR: #316
Page quality: 0%
Prime: 100%
Sponsored: 95%
Out of stock: 2.9%
Avg brand age: 35 months
Avg seller age: 207 days

Competition & brand share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 falling

Sellers

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

65%

Top 20: 99%

Open market

12%

Americanflat35%
upsimples27%
Golden State Art10%
Homeforia7%
Husteria5%
wallwisy4%
Open — no brand owns it (5 brands, 12%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +9.7% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 2.1×

Open Trend

Top 11x17 frame with mat search terms

11x17 matted frame14K/yr +24.0%3.8% conv.
11x17 mat7K/yr -0.6%1.5% conv.
frame matted to 11x176K/yr +13.2%4.4% conv.
matted to 11x17 picture frame4K/yr +11.7%5.9% conv.
11x17 matted picture frame6K/yr -24.6%5.3% conv.
frame for 11x17 print with mat4K/yr +26.1%6.4% conv.

All search terms

Top 11x17 frame with mat products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Americanflat 13x19 Poster Frame - Matted to 11x17 - Black

Americanflat$18.764.5★4,889 rev

upsimples 13x19 Picture Frame Display Pictures 11x17 with Mat or 13 x 19 Without Wall Hanging Poster Frames Black 1 Pack

upsimples$19.344.5★41,299 rev

Americanflat 12x18 Poster Frame - Matted to 11x17 - Black

Americanflat$17.884.5★4,889 rev

upsimples 12x18 Picture Frame Display Pictures 11x17 with Mat or 12 x 18 Without Wall Hanging Poster Frames Black 1 Pack

upsimples$19.604.5★41,299 rev

Husteria 12x18 Frame Solid Walnut Wood Poster Frame with Mat for 11x17 or 12x18 without Mat Rounded Corner Walnut Wooden Frame Gallery Wall Frames for Art Horizontal or Vertical Wall Mounting

Husteria$42.634.7★78 rev

Newest

by launch date

Xenoluma 11x17 Black Picture Frame with 9x15 Mat - Shatter Resistant HD Plexiglass Wall Mount Vertical Horizontal Display Gallery Poster Photo Frame 1 Pack

Xenoluma$15.0839 rev

6mo ago

15 Pack White Picture Mats 11x17 for 9x15 Photos Bevel Cut

Prudiut$12.45878 rev

7mo ago

15 Pack 11x17 Picture Mats for 9x15 Photos Mixed Colors Bevel Cut

Prudiut$12.50739 rev

7mo ago

Oak Wood Picture Frames 13x19 with Mat 11x17 - Natural Solid Wood Poster Art Photo Frame Wall Hanging

WOOD SIDE ORBIS$29.35361 rev

1y ago

LAUBO2 Real Black Walnut Wood 11x17 Large Picture Frame with Reinforced Wood Back - Matted to 8x12 Wall & Tabletop Display Gift

LAUBO2$36.4492 rev

1y ago

What buyers say about 11x17 frame with mat

What buyers praise and complain about, mined from review topics.

What buyers love

Frame Quality39%

“Decent Frame For The Price”

Quality-Overall12%

“Just as described- good price point-solid well made”

Advertised Vs Actual Product10%

“Better than expected”

Value For Money9%

“Good price”

Size-Overall3%

“It's a perfect fit”

Strength3%

“are pretty sturdy”

Weight Light2%

“Lightweight and true to size”

Assembly/Installation2%

“easy to disassemble”

Material Quality2%

“Material is also great”

Wood Quality1%

“Awesome wood Frame - color is exactly pictured - would buy again”

What buyers complain about

Frame Quality22%

“This whole frame was made of plastic”

Quality-Overall18%

“It is extremely cheap quality”

Material Quality8%

“Made Entirely of Cheap Plastic”

Size-Overall7%

“inaccurate mat sizes”

Value For Money6%

“I knew these were cheap”

Strength4%

“Very flimsy”

Scratch Resistance3%

“Arrived with scratches”

Advertised Vs Actual Product2%

“Incorrect measurements. Advertised as 11x17 but its 13 by 17.5. Do not buy these.”

Defective Material/Parts2%

“Arrived with cracks it the plastic that covers the photo”

Thin2%

“Too thin”

Top return reasons

Frame Quality54%

Size-Overall26%

Advertised Vs Actual Product4%

Material Quality3%

Quality-Overall2%

Defective Material/Parts2%

Value For Money1%

Color1%

Scratch Resistance1%

Functionality-Overall1%

Common questions

Is 11x17 frame with mat profitable to sell on Amazon United States?: The niche generates $60K/yr across 21 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +9.7%. Flapen's verdict: Skip it (42/100).
How competitive is the 11x17 frame with mat niche?: 11 brands and 15 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 84% of demand.
What do buyers complain about in 11x17 frame with mat?: Top complaints mined from reviews: Frame Quality, Quality-Overall, Material Quality. The return rate is 2.1%.
When does demand for 11x17 frame with mat peak?: Demand peaks in Dec; the busiest month runs 2.1× the quietest.
What does it cost to enter the 11x17 frame with mat niche?: Listings span $8.72–$51.35; the average listing price is $27.67 (sweet spot $15–$100). The average incumbent carries 7,949 reviews — the moat a new listing must climb.