How competitive is the 11x17 Frame with Mat niche on Amazon United States?

11 brands and 15 sellers compete in 11x17 Frame with Mat on Amazon United States. The top 5 11x17 Frame with Mat products take 65% of clicks and its top 5 brands hold 84% of demand.

What do buyers complain about in 11x17 Frame with Mat?

11x17 Frame with Mat buyers on Amazon United States complain most about Frame Quality, Quality-Overall, Material Quality, the themes mined from the niche's reviews. Its return rate is 2.1%.

What does it cost to enter the 11x17 Frame with Mat niche?

11x17 Frame with Mat sells for $27.67 on average on Amazon United States, inside our $15–$100 sweet spot. Listings span $8.72–$51.35. The average incumbent carries 7,949 reviews — the moat a new listing must climb.

11x17 Frame with Mat

a small market ($60K/yr) — 11x17 Frame with Mat doesn't clear our bar today.

Flapen Score

Skip it

Ranks 8,433 of 11,240 Home & Kitchen niches · −7 vs the category median of 49

This niche Category average · 11,240 niches

Is 11x17 Frame with Mat profitable on Amazon?

According to Flapen's Amazon United States niche tracking, 11x17 Frame with Mat is a $60K/yr Amazon United States market (41K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Dec. Verdict: Skip it — 42/100.

11x17 Frame with Mat: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +9.7% over the last 90 days and 5.2% of searches end in a purchase.

$60K

revenue / yr

Units sold / yr3K

Search volume / yr+9.7%41K

Conversion rate5.2%

Avg price$27.67

Who owns the niche?

The top 5 brands hold 84% of demand, so 16% of the market is open.

16%

open market share

Brands · sellers11 · 15

Top-5 product click share65%

Open market16%

Avg brand age35 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 21 products

Top 11x17 Frame with Mat products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Americanflat 13x19 Poster Frame - Matted to 11x17 - Black

Price: $18.76
Rating: 4.5/5
Reviews: 4,889
Age: 3y ago

upsimples 13x19 Picture Frame Display Pictures 11x17 with Mat or 13 x 19 Without Wall Hanging Poster Frames Black 1 Pack

Price: $19.34
Rating: 4.5/5
Reviews: 41,299
Age: 3y ago

Americanflat 12x18 Poster Frame - Matted to 11x17 - Black

Price: $17.88
Rating: 4.5/5
Reviews: 4,889
Age: 3y ago

upsimples 12x18 Picture Frame Display Pictures 11x17 with Mat or 12 x 18 Without Wall Hanging Poster Frames Black 1 Pack

Price: $19.60
Rating: 4.5/5
Reviews: 41,299
Age: 3y ago

Husteria 12x18 Frame Solid Walnut Wood Poster Frame with Mat for 11x17 or 12x18 without Mat Rounded Corner Walnut Wooden Frame Gallery Wall Frames for Art Horizontal or Vertical Wall Mounting

Price: $42.63
Rating: 4.7/5
Reviews: 78
Age: 1y ago

Newest

by launch date

Xenoluma 11x17 Black Picture Frame with 9x15 Mat - Shatter Resistant HD Plexiglass Wall Mount Vertical Horizontal Display Gallery Poster Photo Frame 1 Pack

Price: $15.08
Rating: 4.7/5
Reviews: 39
Age: 6mo ago

15 Pack White Picture Mats 11x17 for 9x15 Photos Bevel Cut

Price: $12.45
Rating: 4.6/5
Reviews: 878
Age: 7mo ago

15 Pack 11x17 Picture Mats for 9x15 Photos Mixed Colors Bevel Cut

Price: $12.50
Rating: 4.7/5
Reviews: 739
Age: 7mo ago

Oak Wood Picture Frames 13x19 with Mat 11x17 - Natural Solid Wood Poster Art Photo Frame Wall Hanging

Price: $29.35
Rating: 4.5/5
Reviews: 361
Age: 1y ago

LAUBO2 Real Black Walnut Wood 11x17 Large Picture Frame with Reinforced Wood Back - Matted to 8x12 Wall & Tabletop Display Gift

Price: $36.44
Rating: 4.7/5
Reviews: 92
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

65%

Top 20: 99%

Open market

12%

Americanflat35%
upsimples27%
Golden State Art10%
Homeforia7%
Husteria5%
wallwisy4%
Open — no brand owns it (5 brands, 12%)

11x17 Frame with Mat demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume41KCVR5.2%Products21Brands11Top 5 Brands84%OOS Rate2.9%Rating4.6★Reviews7,949Avg BSR#316

Peak months: Dec · busiest ÷ quietest = 2.1×

Top 11x17 Frame with Mat search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

11x17 matted frame14K/yr +24.0%3.8% conv.
11x17 mat7K/yr -0.6%1.5% conv.
frame matted to 11x176K/yr +13.2%4.4% conv.
matted to 11x17 picture frame4K/yr +11.7%5.9% conv.
11x17 matted picture frame6K/yr -24.6%5.3% conv.
frame for 11x17 print with mat4K/yr +26.1%6.4% conv.

What reviews say buyers love and hate about 11x17 Frame with Mat

What buyers mention most, as a share of all reviews.

What buyers love

84% of reviews

Frame Quality39%

“Decent Frame For The Price”

Quality-Overall12%

“Just as described- good price point-solid well made”

Advertised Vs Actual Product10%

“Better than expected”

Value For Money9%

“Good price”

Size-Overall3%

“It's a perfect fit”

What buyers complain about

73% of reviews

Frame Quality22%

“This whole frame was made of plastic”

Quality-Overall18%

“It is extremely cheap quality”

Material Quality8%

“Made Entirely of Cheap Plastic”

Size-Overall7%

“inaccurate mat sizes”

Value For Money6%

“I knew these were cheap”

11x17 Frame with Mat return rate & reasons

Why buyers send it back, as a share of all return requests.

2.1%

Return rate

32%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Frame Quality

54%

2Size-Overall

26%

3Advertised Vs Actual Product

4Material Quality

5Quality-Overall

Common 11x17 Frame with Mat questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores 11x17 Frame with Mat 42/100 on Amazon United States — Skip it. The niche generates $60K/yr across 21 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved +9.7% over the last 90 days.