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11x17 Frame White

a small market ($39K/yr) — 11x17 Frame White doesn't clear our bar today.

Flapen Score

48
Skip it

Ranks 5,923 of 11,240 Home & Kitchen niches · −1 vs the category median of 49

Market size 10Growth 47Conversion 97Competition 38Returns 69Price range 75Avg price 78Brand share 46Review moat 22Quality gap 42
This niche Category average · 11,240 niches

Is 11x17 Frame White profitable on Amazon?

According to Flapen's Amazon United States niche tracking, 11x17 Frame White is a $39K/yr Amazon United States market (16K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Aug. Verdict: Skip it — 48/100.

11x17 Frame White: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +17.4% over the last 90 days and 15.2% of searches end in a purchase.

$39K

revenue / yr

Units sold / yr3K
Search volume / yr+17.4%16K
Conversion rate15.2%
Avg price$16.35

Who owns the niche?

The top 5 brands hold 78% of demand, so 22% of the market is open.

22%

open market share

Brands · sellers13 · 19
Top-5 product click share62%
Open market22%
Avg brand age36 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 20 products

Sponsored placement80%
New entrants (1y)4· 0 succeeded
Avg rating4.5★
Avg reviews8,922

Top 11x17 Frame White products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

$0$4K$8K$12K$16K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

19

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

16%

  • upsimples26%
  • Americanflat16%
  • LaVie Home15%
  • PEALSN12%
  • FIXSMITH9%
  • Picrit6%
  • Open — no brand owns it (7 brands, 16%)

11x17 Frame White demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume16KCVR15.2%Products20Brands13Top 5 Brands78%OOS Rate17.0%Rating4.5★Reviews8,922Avg BSR#214
450350Holiday '24Spike '25Prime Day '25Black Friday '25DecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 1.7×

Top 11x17 Frame White search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • 11x17 picture frame white8K/yr
  • 11x17 white frame5K/yr
  • 11x17 frame white3K/yr

What reviews say buyers love and hate about 11x17 Frame White

What buyers mention most, as a share of all reviews.

What buyers love

91% of reviews
Frame Quality48%

Nice frame

Advertised Vs Actual Product12%

Gets the job done

Quality-Overall11%

Good quality

Value For Money8%

Great quality and reasonable price

Size-Overall4%

Perfect fit

What buyers complain about

82% of reviews
Frame Quality25%

worst picture frame ever

Quality-Overall15%

cheaply made, breaks easily- spend a little more for higher quality

Material Quality9%

its cheap flimsy plastic

Size-Overall7%

Wrong size

Advertised Vs Actual Product7%

Inaccurate description - not for 8x10

11x17 Frame White return rate & reasons

Why buyers send it back, as a share of all return requests.

2.3%

Return rate

31%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Frame Quality
56%
2Size-Overall
26%
3Advertised Vs Actual Product
3%
4Material Quality
3%
5Defective Material/Parts
2%

Common 11x17 Frame White questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores 11x17 Frame White 48/100 on Amazon United States — Skip it. The niche generates $39K/yr across 20 tracked products. 0 of 4 products launched in the last 360 days are still selling. Search demand moved +17.4% over the last 90 days.
Search demand for 11x17 Frame White on Amazon United States peaks in Aug, where the busiest month runs 1.7× the quietest.