Is 11x17 frame white profitable to sell on Amazon United States?

The niche generates $39K/yr across 20 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +17.4%. Flapen's verdict: Skip it (48/100).

How competitive is the 11x17 frame white niche?

13 brands and 19 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 78% of demand.

What do buyers complain about in 11x17 frame white?

Top complaints mined from reviews: Frame Quality, Quality-Overall, Material Quality. The return rate is 2.3%.

When does demand for 11x17 frame white peak?

Demand peaks in Aug; the busiest month runs 1.7× the quietest.

What does it cost to enter the 11x17 frame white niche?

Listings span $8.67–$33.65; the average listing price is $16.35 (sweet spot $15–$100). The average incumbent carries 8,922 reviews — the moat a new listing must climb.

11x17 frame white

Skip it

A small market ($39K/yr) — this niche doesn't clear our bar today.

Conversion

Incredible15.2%

search→purchase rate — share of searches ending in a sale

Avg price

Great$16.35

avg listing price — sweet spot $15–$100

Price range

Great$8.67–$33.65

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.3%

return rate — above 5% kills the launch gate

Growth

Okay+17.4%

90-day search growth — must beat 0% to launch

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay62%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad8,922

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$39K

$39K/yr · 16K searches

According to Flapen's Amazon United States niche tracking, 11x17 frame white is a $39K/yr Amazon United States market (16K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Aug. Verdict: Skip it — 48/100.

Data updated Aug 2, 2026 · scored weekly · How we score niches

11x17 frame white market data

Units sold / yr: 3K–3K; avg 100–250/product
Revenue / yr: $41K–$49K; units × avg price
Conversion rate: 15.2%
Avg BSR: #214
Page quality: 0%
Prime: 100%
Sponsored: 80%
Out of stock: 17.0%
Avg brand age: 36 months
Avg seller age: 210 days

Competition & brand share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 rising

Sellers

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

16%

upsimples26%
Americanflat16%
LaVie Home15%
PEALSN12%
FIXSMITH9%
Picrit6%
Open — no brand owns it (7 brands, 16%)

Demand & seasonality

Weekly Amazon search volume, last 98 weeks — +17.4% search growth over the last 90 days.

Peak months: Aug · busiest ÷ quietest = 1.7×

Open Trend

Top 11x17 frame white search terms

11x17 picture frame white8K/yr +25.1%11.9% conv.
11x17 white frame5K/yr +9.9%11.1% conv.
11x17 frame white3K/yr +9.9%12.3% conv.

All search terms

Top 11x17 frame white products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

upsimples 11x17 Picture Frame Display Pictures 9x15 with Mat or 11 x 17 Without Wall Hanging Poster Frames White 1 Pack

upsimples$9.644.5★41,299 rev

LaVie Home 11x17 Picture Frame for Wall Display 11x17 White Picture Frame with HD Plexiglas 11 x 17 Poster Frame 1 Pack Display Frame for Vertical or Horizontal Classic Collection

LaVie Home$8.844.4★6,741 rev

Americanflat 11x17 Picture Frame with Shatter-Resistant Glass - Signature Collection - Gallery-Style Frames Made of Engineered Wood - Photo Frame for Wall Display - White

Americanflat$17.894.6★24,415 rev

FIXSMITH 11x17 Picture Frame White Set of 2 Photo Frame with HD Plexiglass Display Pictures 9x15 with Mat or 11x17 Without Mat White Picture Frames Collage Wall Decor Gallary Wall Frame

FIXSMITH$13.864.3★2,122 rev

PEALSN 11x17 Picture Frame Display Pictures 8 x 12 with Mat White.

PEALSN$8.674.4★5,277 rev

Newest

by launch date

A PLUS MAX 11x17 Picture Frame White Light Weight Wall Mount

A PLUS MAX$9.245,940 rev

6mo ago

Veleclo 11x17 Picture Frame for Wall Display 11x17 White Picture Frame with Shatter Resistant Plexiglass Stable and Sturdy 11 x 17 Poster Frame for Wall Display Handpicked Gift Collection 1 Pack

Veleclo$10.681,411 rev

9mo ago

FIXSMITH 11x17 Picture Frame White Set of 2 Photo Frame with HD Plexiglass Display Pictures 9x15 with Mat or 11x17 Without Mat White Picture Frames Collage Wall Decor Gallary Wall Frame

FIXSMITH$13.862,122 rev

11mo ago

FIXSMITH 11x17 Picture Frame White Set of 4 Photo Frame with HD Plexiglass Display Pictures 9x15 with Mat or 11x17 Without Mat White Picture Frames Collage Wall Decor Gallary Wall Frame

FIXSMITH$23.141,262 rev

11mo ago

Fisnish 11x17 Picture Frame White Classic Poster Frame for Horizontal or Vertical Wall Mounting 1 Pack

Fisnish$11.013,543 rev

1y ago

What buyers say about 11x17 frame white

What buyers praise and complain about, mined from review topics.

What buyers love

Frame Quality48%

“Nice frame”

Advertised Vs Actual Product12%

“Gets the job done”

Quality-Overall11%

“Good quality”

Value For Money8%

“Great quality and reasonable price”

Size-Overall4%

“Perfect fit”

Material Quality3%

“the material in back which supports the pic is very soft”

Strength2%

“are pretty sturdy”

Shape/Style1%

“Nice and elegant”

Assembly/Installation1%

“Simple to install the picture”

Design-Overall1%

“beautiful design”

What buyers complain about

Frame Quality25%

“worst picture frame ever”

Quality-Overall15%

“cheaply made, breaks easily- spend a little more for higher quality”

Material Quality9%

“its cheap flimsy plastic”

Size-Overall7%

“Wrong size”

Advertised Vs Actual Product7%

“Inaccurate description - not for 8x10”

Strength4%

“Very flimsy and not well made”

Defective Material/Parts4%

“Arrived with cracks it the plastic that covers the photo”

Scratch Resistance4%

“Arrived with scratches”

Value For Money4%

“I knew these were cheap”

Moist/Dry2%

“Was soaking wet INSIDE the plastic wrapping”

Top return reasons

Frame Quality56%

Size-Overall26%

Advertised Vs Actual Product3%

Material Quality3%

Defective Material/Parts2%

Quality-Overall2%

Scratch Resistance1%

Value For Money1%

Color1%

Functionality-Overall1%

Common questions

Is 11x17 frame white profitable to sell on Amazon United States?: The niche generates $39K/yr across 20 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +17.4%. Flapen's verdict: Skip it (48/100).
How competitive is the 11x17 frame white niche?: 13 brands and 19 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 78% of demand.
What do buyers complain about in 11x17 frame white?: Top complaints mined from reviews: Frame Quality, Quality-Overall, Material Quality. The return rate is 2.3%.
When does demand for 11x17 frame white peak?: Demand peaks in Aug; the busiest month runs 1.7× the quietest.
What does it cost to enter the 11x17 frame white niche?: Listings span $8.67–$33.65; the average listing price is $16.35 (sweet spot $15–$100). The average incumbent carries 8,922 reviews — the moat a new listing must climb.