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11x15 Picture Frame

a deep review moat (7,129 avg reviews) — 11x15 Picture Frame doesn't clear our bar today.

Flapen Score

46
Skip it

Ranks 6,876 of 11,240 Home & Kitchen niches · −3 vs the category median of 49

Market size 45Growth 32Conversion 86Competition 29Returns 42Price range 67Avg price 70Brand share 52Review moat 23Quality gap 43
This niche Category average · 11,240 niches

Is 11x15 Picture Frame profitable on Amazon?

According to Flapen's Amazon United States niche tracking, 11x15 Picture Frame is a $239K/yr Amazon United States market (169K searches/yr). The top 5 brands hold 74% of demand. Verdict: Skip it — 46/100.

11x15 Picture Frame: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +5.3% over the last 90 days and 9.8% of searches end in a purchase.

$239K

revenue / yr

Units sold / yr20K
Search volume / yr+5.3%169K
Conversion rate9.8%
Avg price$14.37

Who owns the niche?

The top 5 brands hold 74% of demand, so 26% of the market is open.

26%

open market share

Brands · sellers16 · 22
Top-5 product click share68%
Open market26%
Avg brand age43 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 20 products

Sponsored placement85%
New entrants (1y)4· 0 succeeded
Avg rating4.5★
Avg reviews7,129

Top 11x15 Picture Frame products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

$0$24K$48K$72K$96K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

22

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

22%

  • upsimples21%
  • JCJMY20%
  • LaVie Home17%
  • A PLUS MAX11%
  • MOUDAMION5%
  • SESEAT4%

11x15 Picture Frame demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume169KCVR9.8%Products20Brands16Top 5 Brands74%OOS Rate2.5%Rating4.5★Reviews7,129Avg BSR#153
4K3KHoliday '24Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Top 11x15 Picture Frame search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • 11x15 picture frame63K/yr
  • 11x15 frame23K/yr
  • 11 x 15 picture frame17K/yr
  • 15x11 picture frame15K/yr
  • 11 x 15 frame9K/yr
  • picture frames 11x157K/yr
  • 15x11 frame5K/yr
  • 15 x 11 picture frame4K/yr
  • frame 11x155K/yr
  • 15 x 11 frame5K/yr

What reviews say buyers love and hate about 11x15 Picture Frame

What buyers mention most, as a share of all reviews.

What buyers love

93% of reviews
Quality-Overall25%

Art credit : Old Made Good

Frame Quality21%

Great frame and easy to hang up

Size-Overall17%

Perfect fit

Advertised Vs Actual Product7%

As described

Value For Money7%

Great value for the price

What buyers complain about

77% of reviews
Frame Quality26%

one of my frames came damaged bummed out for that

Durability21%

This farm broke as soon as I tried to place a picture in it

Strength14%

thin product

Value For Money8%

kinda cheap

Product Condition7%

Was obviously a return

11x15 Picture Frame return rate & reasons

Why buyers send it back, as a share of all return requests.

3.6%

Return rate

35%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Frame Quality
56%
2Size-Overall
29%
3Advertised Vs Actual Product
4%
4Material Quality
3%
5Color
1%

Common 11x15 Picture Frame questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores 11x15 Picture Frame 46/100 on Amazon United States — Skip it. The niche generates $239K/yr across 20 tracked products. 0 of 4 products launched in the last 360 days are still selling. Search demand moved +5.3% over the last 90 days.
Search demand for 11x15 Picture Frame on Amazon United States is steady year-round — the busiest month runs 1.4× the quietest.