Is 11x15 picture frame profitable to sell on Amazon United States?

The niche generates $239K/yr across 20 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +5.3%. Flapen's verdict: Skip it (46/100).

How competitive is the 11x15 picture frame niche?

16 brands and 22 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 74% of demand.

What do buyers complain about in 11x15 picture frame?

Top complaints mined from reviews: Frame Quality, Durability, Strength. The return rate is 3.6%.

When does demand for 11x15 picture frame peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the 11x15 picture frame niche?

Listings span $7.37–$30.73; the average listing price is $14.37 (sweet spot $15–$100). The average incumbent carries 7,129 reviews — the moat a new listing must climb.

11x15 picture frame

Skip it

A deep review moat (7,129 avg reviews) — this niche doesn't clear our bar today.

Conversion

Great9.8%

search→purchase rate — share of searches ending in a sale

Avg price

Good$14.37

avg listing price — sweet spot $15–$100

Price range

Good$7.37–$30.73

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good74%

top-5 brand share — brands hold most of the demand

Market size

Okay$239K

$239K/yr · 169K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Returns

Okay3.6%

return rate — above 5% kills the launch gate

Growth

Okay+5.3%

90-day search growth — must beat 0% to launch

Competition

Okay68%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad7,128.95

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, 11x15 picture frame is a $239K/yr Amazon United States market (169K searches/yr). The top 5 brands hold 74% of demand. Verdict: Skip it — 46/100.

Data updated Aug 2, 2026 · scored weekly · How we score niches

11x15 picture frame market data

Units sold / yr: 15K–20K; avg 750–1,000/product
Revenue / yr: $216K–$287K; units × avg price
Conversion rate: 9.8%
Avg BSR: #153
Page quality: 0%
Prime: 100%
Sponsored: 85%
Out of stock: 2.5%
Avg brand age: 43 months
Avg seller age: 194 days

Competition & brand share

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 falling

Sellers

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

22%

upsimples21%
JCJMY20%
LaVie Home17%
A PLUS MAX11%
MOUDAMION5%
SESEAT4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +5.3% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top 11x15 picture frame search terms

11x15 picture frame63K/yr +7.1%8.3% conv.
11x15 frame23K/yr +5.5%6.8% conv.
11 x 15 picture frame17K/yr -7.8%8.3% conv.
15x11 picture frame15K/yr -3.2%11.0% conv.
11 x 15 frame9K/yr +15.1%7.8% conv.
picture frames 11x157K/yr +10.3%5.2% conv.
15x11 frame5K/yr +8.4%8.9% conv.
15 x 11 picture frame4K/yr +106.7%10.5% conv.
frame 11x155K/yr +9.7%8.5% conv.
15 x 11 frame5K/yr -30.2%10.7% conv.

All search terms

Top 11x15 picture frame products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

upsimples 11x15 Picture Frame Display Pictures 8x12 with Mat or 11x15 Without Wall Hanging Photo Frame Black 1 Pack

upsimples$8.914.5★41,299 rev

LaVie Home 11x15 Picture Frame for Wall Display 11x15 Black Picture Frame with HD Plexiglas 11 x 15 Frame 1 Pack Display Frame for Vertical or Horizontal Classic Collection

LaVie Home$8.914.4★6,741 rev

JCJMY 11x15 inch Picture Frame Horizontal and Vertical Formats for Wall Hanging 11 x 15 Wall Gallery Poster Photo Frame with Shatter Resistant Plexiglass Black

JCJMY$7.944.5★11,068 rev

A PLUS MAX 11x15 Picture Frame Black Light Weight Wall Mount

A PLUS MAX$7.374.3★5,940 rev

SESEAT 11x15 Picture Frame Rustic Brown Display Pictures for Wall 1 Pack

SESEAT$7.924.4★6,275 rev

Newest

by launch date

Veleclo 11x15 Picture Frame for Wall Display 11x15 Brown Picture Frame with Shatter Resistant Plexiglass Stable and Sturdy 11 x 15 Poster Frame for Wall Display Handpicked Gift Collection 1 Pack

Veleclo$8.70111 rev

4mo ago

Homeforia 11x15 Black Picture Frame High-End Metal 8.5x11 Mat Glass

Homeforia$23.3010,976 rev

10mo ago

SESEAT 11x15 Picture Frame Rustic Brown Display Pictures for Wall 1 Pack

SESEAT$7.926,275 rev

11mo ago

LUCKYLIFE 11x15 Picture Frame Natural Solid Wooden Photo Frames for Wall Display 1 Pack

LUCKYLIFE$8.79274 rev

11mo ago

upsimples 11x15 Picture Frame Display Pictures 8x12 with Mat or 11x15 Without Wall Hanging Photo Frame Black 1 Pack

upsimples$8.9141,299 rev

1y ago

What buyers say about 11x15 picture frame

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall25%

“Art credit : Old Made Good”

Frame Quality21%

“Great frame and easy to hang up”

Size-Overall17%

“Perfect fit”

Advertised Vs Actual Product7%

“As described”

Value For Money7%

“Great value for the price”

Design-Overall5%

“Very rustic and simple”

Strength5%

“Sturdy and looks great”

Weight Light4%

“Lightweight and easy to hang”

Ease Of Use2%

“Certainly giftable and easy to hang”

What buyers complain about

Frame Quality26%

“one of my frames came damaged bummed out for that”

Durability21%

“This farm broke as soon as I tried to place a picture in it”

Strength14%

“thin product”

Value For Money8%

“kinda cheap”

Product Condition7%

“Was obviously a return”

Top return reasons

Frame Quality56%

Size-Overall29%

Advertised Vs Actual Product4%

Material Quality3%

Color1%

Defective Material/Parts1%

Scratch Resistance1%

Quality-Overall1%

Wood Quality0%

Product Condition0%

Common questions

Is 11x15 picture frame profitable to sell on Amazon United States?: The niche generates $239K/yr across 20 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +5.3%. Flapen's verdict: Skip it (46/100).
How competitive is the 11x15 picture frame niche?: 16 brands and 22 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 74% of demand.
What do buyers complain about in 11x15 picture frame?: Top complaints mined from reviews: Frame Quality, Durability, Strength. The return rate is 3.6%.
When does demand for 11x15 picture frame peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the 11x15 picture frame niche?: Listings span $7.37–$30.73; the average listing price is $14.37 (sweet spot $15–$100). The average incumbent carries 7,129 reviews — the moat a new listing must climb.