11x15 Picture Frame

Shoppers searched for this 169K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.8% of those searches ended in a purchase. Searches in the last 90 days moved +5.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $239K a year.

Searches, last 12 months

169K

Growth, 90 days vs prior 90

+5.3%

Conversion, latest week

9.8%

Market size, estimated

$239Ka year

Peak month

January1.4× the quietest month

Top search term

11x15 picture frame63K searches a year

Listings sell for $14.37 on average, from $7.37 to $30.73. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At $14.37 that is $11K to $14K a year per listing.

Average price

$14.37under the $15 to $100 sweet spot

Price range

$7.37–$30.73

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

750–1,000

Revenue per listing a year

$11K–$14K

Returns

3.6%of orders · Amazon United States median 2.1%

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #153 within Picture Frames. It carries 7,129 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

100%

Out of stock, average day

2.5%

Average rank

#153in Picture Frames

Average rating

4.49 starsAmazon United States average 4.42 stars

Average reviews

7,129per listing

Listings tracked

20

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

0Amazon's first-year sales bar

Average brand age

43 months