Is 11x14 picture frame gold profitable to sell on Amazon United States?

The niche generates $354K/yr across 35 tracked products. 4 of 6 products launched in the last 360 days are still selling. 90-day search growth is +23.1%. Flapen's verdict: Worth a look (57/100).

How competitive is the 11x14 picture frame gold niche?

23 brands and 32 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 69% of demand.

What do buyers complain about in 11x14 picture frame gold?

Top complaints mined from reviews: Quality-Overall, Frame Quality, Strength. The return rate is 4.7%.

When does demand for 11x14 picture frame gold peak?

Demand peaks in Aug; the busiest month runs 2.2× the quietest.

What does it cost to enter the 11x14 picture frame gold niche?

Listings span $6.40–$37.44; the average listing price is $16.89 (sweet spot $15–$100). The average incumbent carries 5,880 reviews — the moat a new listing must climb.

11x14 picture frame gold

Worth a look

Shows a sweet-spot price point ($16.89 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Avg price

Great$16.89

avg listing price — sweet spot $15–$100

Competition

Good40%

top-5 click share — leaders hold, buyers still browse

Conversion

Good6.7%

search→purchase rate — share of searches ending in a sale

Price range

Good$6.40–$37.44

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good69%

top-5 brand share — brands hold most of the demand

Market size

Good$354K

$354K/yr · 313K searches

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Growth

Good+23.1%

90-day search growth — must beat 0% to launch

Returns

Okay4.7%

return rate — above 5% kills the launch gate

Review moat

Bad5,880.37

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, 11x14 picture frame gold is a $354K/yr Amazon United States market (313K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Aug. Verdict: Worth a look — 57/100.

Data updated Aug 2, 2026 · scored weekly · How we score niches

11x14 picture frame gold market data

Units sold / yr: 25K–30K; avg 750–1,000/product
Revenue / yr: $422K–$507K; units × avg price
Conversion rate: 6.7%
Avg BSR: #514
Page quality: 0%
Prime: 100%
Sponsored: 94%
Out of stock: 5.7%
Avg brand age: 34 months
Avg seller age: 182 days

Competition & brand share

The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.

Brands

23 rising

Sellers

Top-5 brand share

69%

Top 20: 98%

Top-5 click share

40%

Top 20: 84%

Open market

27%

upsimples34%
TWING16%
Golden State Art8%
VIOLABBEY5%
LaVie Home5%
FIXSMITH4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +23.1% search growth over the last 90 days.

Peak months: Aug · busiest ÷ quietest = 2.2×

Open Trend

Top 11x14 picture frame gold search terms

11x14 gold frame74K/yr +23.0%6.4% conv.
11x14 picture frame gold52K/yr +15.4%6.7% conv.
gold frames 11x1436K/yr +10.5%3.6% conv.
gold picture frames 11x1426K/yr -1.6%2.8% conv.
gold 11x14 picture frame25K/yr +11.7%5.7% conv.
11x14 gold picture frames6K/yr >1,000%5.3% conv.
gold frame 11x1417K/yr +18.6%5.5% conv.
11x14 gold picture frame21K/yr -8.2%6.1% conv.
11 x 14 gold frame11K/yr +7.9%7.9% conv.
11x14 frame gold10K/yr +29.3%6.5% conv.

All search terms

Top 11x14 picture frame gold products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

upsimples 11x14 Picture Frame Display Pictures 8x10 with Mat or 11x14 Without Mat Wall Hanging Photo Frame Gold 1 Pack

upsimples$8.954.5★41,299 rev

upsimples 11x14 Picture Frame Set of 5 Display Pictures 8x10 with Mat or 11x14 Without Mat Wall Gallery Photo Frames Gold

upsimples$24.114.6★72,210 rev

TWING 11x14 Picture Frame Ornate Vintage 11x14 Photo Frame Gold 1 Pack

TWING$9.784.2★631 rev

TWING 11x14 Picture Frame Ornate Vintage 11x14 Gold Picture Frames 1 Pack

TWING$9.464.2★222 rev

upsimples Vintage 11x14 Picture Frame Antique Gold Frames 2 Pack

upsimples$23.214.7★1,369 rev

Newest

by launch date

Veleclo 11x14 Picture Frame for Wall Display 11x14 Gold Picture Frame with Shatter Resistant Plexiglass Stable and Sturdy 11 x 14 Poster Frame for Wall Display Handpicked Gift Collection 1 Pack

Veleclo$6.406 rev

4mo ago

CasaDHG 11x14 Vintage Picture Frame Antique Photo Frames Retro Design with 8x10 mat Vintage Frames for Home Office and Wedding Decor Gold

CasaDHG$22.1243 rev

6mo ago

Fixwal 11x14 Picture Frame Set of 6 with Shatter Resistant Plastic Glass Thin Border and Light Weight Photo Frames for Wall Gold

Fixwal$21.58219 rev

7mo ago

TWING 11x14 Picture Frame Ornate Vintage 11x14 Photo Frame Gold 1 Pack

TWING$9.78631 rev

8mo ago

TWING 11x14 Picture Frame Ornate Vintage 11x14 Gold Picture Frames 1 Pack

TWING$9.46222 rev

8mo ago

What buyers say about 11x14 picture frame gold

What buyers praise and complain about, mined from review topics.

What buyers love

Frame Quality36%

“Antique looking frame”

Quality-Overall13%

“These look much higher quality than they actually are”

Value For Money9%

“Good for the price”

Advertised Vs Actual Product6%

“As pictured”

Weight Light4%

“Even though it is lightweight it doesn't feel flimsy at all”

Color4%

“Nice color”

Size-Overall3%

“perfect fit”

Ease Of Use2%

“Easy to use”

Assembly/Installation2%

“Easy to assemble”

Print Quality2%

“Simple frame for an original print”

What buyers complain about

Quality-Overall23%

“Horrible quality”

Frame Quality21%

“Frame came broken”

Strength6%

“Feels flimsy”

Durability6%

“One fell maybe an inch and was destroyed”

Material Quality6%

“Cheap materials and overall poor quality”

Paint Quality3%

“bows out when the back is closed warping the painting”

Color2%

“The bronze color is also not esthetic looking”

Scratch Resistance1%

“Scratched up”

Adhesion/Stickiness1%

“the sticky plastic is ruining the already not so nice looking coating”

Value For Money1%

“Not worth the price”

Top return reasons

Frame Quality51%

Size-Overall18%

Color8%

Advertised Vs Actual Product4%

Quality-Overall3%

Value For Money3%

Material Quality2%

Display Colors2%

Defective Material/Parts1%

Functionality-Overall1%

Common questions

Is 11x14 picture frame gold profitable to sell on Amazon United States?: The niche generates $354K/yr across 35 tracked products. 4 of 6 products launched in the last 360 days are still selling. 90-day search growth is +23.1%. Flapen's verdict: Worth a look (57/100).
How competitive is the 11x14 picture frame gold niche?: 23 brands and 32 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 69% of demand.
What do buyers complain about in 11x14 picture frame gold?: Top complaints mined from reviews: Quality-Overall, Frame Quality, Strength. The return rate is 4.7%.
When does demand for 11x14 picture frame gold peak?: Demand peaks in Aug; the busiest month runs 2.2× the quietest.
What does it cost to enter the 11x14 picture frame gold niche?: Listings span $6.40–$37.44; the average listing price is $16.89 (sweet spot $15–$100). The average incumbent carries 5,880 reviews — the moat a new listing must climb.