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11x14 Frame

11x14 Frame shows a $3.4M/yr market, but a deep review moat (14,021 avg reviews) keeps it on the watch list.

Flapen Score

51
Worth a look

Top 39% of 11,240 Home & Kitchen niches · +2 vs the category median of 49

Market size 96Growth 37Conversion 80Competition 38Returns 51Price range 44Avg price 35Brand share 34Review moat 20Quality gap 42
This niche Category average · 11,240 niches

Is 11x14 Frame profitable on Amazon?

According to Flapen's Amazon United States niche tracking, 11x14 Frame is a $3.4M/yr Amazon United States market (4.1M searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Dec. Verdict: Worth a look — 51/100.

11x14 Frame: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +9.5% over the last 90 days and 8.2% of searches end in a purchase.

$3.4M

revenue / yr

Units sold / yr500K
Search volume / yr+9.5%4.1M
Conversion rate8.2%
Avg price$10.19

Who owns the niche?

The top 5 brands hold 85% of demand, so 15% of the market is open.

15%

open market share

Brands · sellers11 · 20
Top-5 product click share62%
Open market15%
Avg brand age45 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 19 products

Sponsored placement100%
New entrants (1y)1· 1 succeeded
Avg rating4.5★
Avg reviews14,021

Top 11x14 Frame products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

$0$337K$674K$1.0M$1.3M1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

20

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

12%

  • upsimples51%
  • LaVie Home13%
  • Vittanly10%
  • Golden State Art6%
  • QOTIB4%
  • Arrow king3%
  • Open — no brand owns it (5 brands, 12%)

11x14 Frame demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume4.1MCVR8.2%Products19Brands11Top 5 Brands85%OOS Rate0.0%Rating4.5★Reviews14,021Avg BSR#30
100K60KHoliday '24Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.5×

Top 11x14 Frame search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • 11x14 picture frame2.0M/yr
  • 11x14 frame394K/yr
  • 11x14 picture frame with mat327K/yr
  • 11 x 14 picture frame260K/yr
  • picture frames 11x14180K/yr
  • frames 11x14178K/yr
  • 11 x 14 frame99K/yr
  • 14x11 picture frames86K/yr
  • picture frame 11x1478K/yr
  • frame 11x1466K/yr

What reviews say buyers love and hate about 11x14 Frame

What buyers mention most, as a share of all reviews.

What buyers love

84% of reviews
Frame Quality34%

Sturdy frame

Value For Money15%

Great deal

Quality-Overall12%

Great quality + easy to assemble

Size-Overall6%

Fits well with my current setup

Advertised Vs Actual Product5%

As described

What buyers complain about

75% of reviews
Frame Quality24%

Frame is plastic

Quality-Overall20%

Very cheap quality

Material Quality8%

Thin plastic instead of glass

Strength7%

too fragile

Value For Money3%

Cheap

11x14 Frame return rate & reasons

Why buyers send it back, as a share of all return requests.

3.0%

Return rate

28%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Frame Quality
54%
2Size-Overall
20%
3Quality-Overall
4%
4Advertised Vs Actual Product
4%
5Material Quality
4%

Common 11x14 Frame questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores 11x14 Frame 51/100 on Amazon United States — Worth a look. The niche generates $3.4M/yr across 19 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved +9.5% over the last 90 days.
Search demand for 11x14 Frame on Amazon United States peaks in Dec, where the busiest month runs 2.5× the quietest.