11x14 frame
Worth a lookShows a $3.4M/yr market, but a deep review moat (14,021 avg reviews) keeps it on the watch list.
Market size
Incredible$3.4M$3.4M/yr · 4.1M searches
Conversion
Great8.2%search→purchase rate — share of searches ending in a sale
Returns
Good3.0%return rate — above 5% kills the launch gate
Price range
Okay$5.94–$22.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Growth
Okay+9.5%90-day search growth — must beat 0% to launch
Avg price
Okay$10.19avg listing price — sweet spot $15–$100
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Review moat
Bad14,021.47avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, 11x14 frame is a $3.4M/yr Amazon United States market (4.1M searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Dec. Verdict: Worth a look — 51/100.
Data updated Aug 2, 2026 · scored weekly · How we score niches
11x14 frame market data
- Units sold / yr
- 400K–500K
- avg 20,000–25,000/product
- Revenue / yr
- $4.1M–$5.1M
- units × avg price
- Conversion rate
- 8.2%
- Avg BSR
- #30
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 45 months
- Avg seller age
- 182 days
Competition & brand share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
20
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
12%
- upsimples51%
- LaVie Home13%
- Vittanly10%
- Golden State Art6%
- QOTIB4%
- Arrow king3%
- Open — no brand owns it (5 brands, 12%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +9.5% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 2.5×
Top 11x14 frame search terms
- 11x14 picture frame2.0M/yr
- 11x14 frame394K/yr
- 11x14 picture frame with mat327K/yr
- 11 x 14 picture frame260K/yr
- picture frames 11x14180K/yr
- frames 11x14178K/yr
- 11 x 14 frame99K/yr
- 14x11 picture frames86K/yr
- picture frame 11x1478K/yr
- frame 11x1466K/yr
Top 11x14 frame products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
upsimples 11x14 Picture Frame Display Pictures 8x10 with Mat or 11x14 Without Mat Wall Hanging Photo Frame Black 1 Pack
upsimples$7.384.5★41,299 rev
LaVie Home 11x14 Picture Frame for Wall Display 11 x 14 Black Picture Frame with HD Plexiglas 11 by 14 Poster Frame 1 Pack Display Frame for Vertical or Horizontal Classic Collection
LaVie Home$6.294.4★6,741 rev
upsimples 11x14 Picture Frame Set of 5 Display Pictures 8x10 with Mat or 11x14 Without Mat Wall Gallery Photo Frames Black
upsimples$22.264.6★72,210 rev
Vittanly 11x14 Picture Frame Matted for 8x10 Photos Black
Vittanly$8.174.6★3,625 rev
Vittanly 11x14 Picture Frame Solid Wood Frame with Plexiglass Natural
Vittanly$9.884.5★516 rev
Newest
by launch date
Arrow king 11x14 Black Picture Frame Display Pictures 8x10 with Mat or 11x14 Without Mat Gallery Wall Photo Frames for Wall Display Home Decor
Arrow king$6.00143 rev
Vittanly 11x14 Picture Frame Solid Wood Frame with Plexiglass Natural
Vittanly$9.88516 rev
QOTIB 11x14 Picture Frame with 8x10 Mat Deep Brown Display 8x10 with Mat or 11x14 Without Mat Wood 11 by 14 Photo Frame 11 x 14 Frame for Wall Hanging Display Deep Brown
QOTIB$6.871,645 rev
upsimples 11x14 Picture Frame Natural Solid Wooden Picture Frames Display 8x10 with Mat or 11 x 14 Without Vertical or Horizontal Wall Hanging 1 Pack Natural
upsimples$10.091,115 rev
upsimples 11x14 Picture Frame Wall Gallery Photo Frames with Engineered Wood Black 1 Pack
upsimples$5.942,555 rev
Trending
90-day click momentumArrow king 11x14 Black Picture Frame Display Pictures 8x10 with Mat or 11x14 Without Mat Gallery Wall Photo Frames for Wall Display Home Decor
Arrow king$6.004.4★
A PLUS MAX 11x14 Picture Frame Black Light Weight Wall Mount
A PLUS MAX$6.334.3★
Fisnish 11x14 Picture Frame for Tabletop Display Horizontal or Vertical Wall Mounting Brown
Fisnish$8.904.4★
upsimples 11x14 Picture Frame Display Pictures 8x10 with Mat or 11x14 Without Mat Wall Hanging Photo Frame Gold 1 Pack
upsimples$8.954.5★
Golden State Art 11x14 Ornate Picture Frame Holds 8x10 Photo Green Gold
Golden State Art$19.314.7★
What buyers say about 11x14 frame
What buyers praise and complain about, mined from review topics.What buyers love
“Sturdy frame”
“Great deal”
“Great quality + easy to assemble”
“Fits well with my current setup”
“As described”
“Lightweight and looks great”
“Solid product”
“Easy to use”
“Easy to assemble”
“Love the color”
What buyers complain about
“Frame is plastic”
“Very cheap quality”
“Thin plastic instead of glass”
“too fragile”
“Cheap”
“since it will obviously be thicker than this flimsy plastic”
“Very deceptive marketing”
“color is black”
“Sizing is off”
“Breaks Extremely easy”
Top return reasons
Common questions
- Is 11x14 frame profitable to sell on Amazon United States?
- The niche generates $3.4M/yr across 19 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +9.5%. Flapen's verdict: Worth a look (51/100).
- How competitive is the 11x14 frame niche?
- 11 brands and 20 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 85% of demand.
- What do buyers complain about in 11x14 frame?
- Top complaints mined from reviews: Frame Quality, Quality-Overall, Material Quality. The return rate is 3.0%.
- When does demand for 11x14 frame peak?
- Demand peaks in Dec; the busiest month runs 2.5× the quietest.
- What does it cost to enter the 11x14 frame niche?
- Listings span $5.94–$22.26; the average listing price is $10.19 (sweet spot $15–$100). The average incumbent carries 14,021 reviews — the moat a new listing must climb.