11x13 Picture Frame
a small market ($63K/yr) — 11x13 Picture Frame doesn't clear our bar today.
Flapen Score
Ranks 8,087 of 11,240 Home & Kitchen niches · −6 vs the category median of 49
Is 11x13 Picture Frame profitable on Amazon?
According to Flapen's Amazon United States niche tracking, 11x13 Picture Frame is a $63K/yr Amazon United States market (62K searches/yr). The top 5 brands hold 72% of demand. Verdict: Skip it — 43/100.
11x13 Picture Frame: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +5.6% over the last 90 days and 7.6% of searches end in a purchase.
$63K
revenue / yr
Who owns the niche?
The top 5 brands hold 72% of demand, so 28% of the market is open.
28%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 21 products
Top 11x13 Picture Frame products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
JCJMY 11x13 Picture Frame Black for Wall Hanging Wall Mounting Horizontally or Vertically 11 x 13 Wall Gallery Poster Photo Frame with Shatter Resistant Plexiglass Black
- Price
- $6.86
- Rating
- 4.5/5
- Reviews
- 11,068
- Age
- 2y ago
Americanflat 11x13 Picture Frame with Shatter-Resistant Glass - Use as 8x10 Frame with Mat or Display 11x13 Photo Without Mat - Signature Collection - Picture Frames for Wall Display - Black
- Price
- $12.15
- Rating
- 4.7/5
- Reviews
- 24,084
- Age
- 10y ago
A PLUS MAX 11x13 Picture Frame Black Light Weight Wall Mount
- Price
- $6.75
- Rating
- 4.3/5
- Reviews
- 5,940
- Age
- 2y ago
QOTIB 11x13 Picture Frame Deep Brown for Wall Hanging Wood 11 x 13 Frame Photo Frame for Wall Horizontally or Vertically Deep Brown 1 Pack
- Price
- $9.87
- Rating
- 4.3/5
- Reviews
- 1,645
- Age
- 1y ago
Fxojyvo 11x13 Picture Frame for Photo Poster Horizontally/Vertically
- Price
- $7.74
- Rating
- 4.6/5
- Reviews
- 1,785
- Age
- 2y ago
Trending
90-day click momentum
Veleclo 11x13 Picture Frame for Wall Display 11x13 Brown Picture Frame with Shatter Resistant Plexiglass Stable and Sturdy 11 x 13 Poster Frame for Wall Display Handpicked Gift Collection 1 Pack
- Price
- $9.39
- Rating
- 4.4/5
- Reviews
- 111
- Age
- 4mo ago
ALIOBLONG 11x13 Picture Frame Set of 2 Black Photo Frame for 11x13 Without Mat Thin Border Frame Horizontal and Vertical Formats for Wall Mount with Shatter-Resistant Acrylic Sheet
- Price
- $8.18
- Rating
- 4.4/5
- Reviews
- 361
- Age
- 7mo ago
KTKDE 11x13 Picture Frame Display Pictures 8x10 with Mat or 11x13 Without Tempered Glass 13 by 11 Black Wooden Frame Wall Gallery Poster Frame best gift
- Price
- $14.23
- Rating
- 4.6/5
- Reviews
- 971
- Age
- 10mo ago
Heimlove 11x13 Picture Frames Solid Oak Wood 13 x 11 Photos Frame with Tempered Glass Wall Gallery Poster Frame with No Mat Horizontal and Vertical for Wall Mounting Home Office Decoration Walnut Color
- Price
- $28.48
- Rating
- 4.7/5
- Reviews
- 61
- Age
- 1y ago
MOUDAMION 11x13 Wood Frame Brown Natural Wooden 13x11in Picture Frames Modern Golden 11 x 13inch Gallery Photo Pic Frame with HD Plexiglass Horizontal Vertical Wall Mounting Tabletop Display 1Pcs
- Price
- $15.26
- Rating
- 4.5/5
- Reviews
- 2,085
- Age
- 1y ago
Newest
by launch dateVeleclo 11x13 Picture Frame for Wall Display 11x13 Brown Picture Frame with Shatter Resistant Plexiglass Stable and Sturdy 11 x 13 Poster Frame for Wall Display Handpicked Gift Collection 1 Pack
- Price
- $9.39
- Rating
- 4.4/5
- Reviews
- 111
- Age
- 4mo ago
ALIOBLONG 11x13 Picture Frame Set of 2 Black Photo Frame for 11x13 Without Mat Thin Border Frame Horizontal and Vertical Formats for Wall Mount with Shatter-Resistant Acrylic Sheet
- Price
- $8.18
- Rating
- 4.4/5
- Reviews
- 361
- Age
- 7mo ago
KTKDE 11x13 Picture Frame Display Pictures 8x10 with Mat or 11x13 Without Tempered Glass 13 by 11 Black Wooden Frame Wall Gallery Poster Frame best gift
- Price
- $14.23
- Rating
- 4.6/5
- Reviews
- 971
- Age
- 10mo ago
MOUDAMION 11x13 Wood Frame Brown Natural Wooden 13x11in Picture Frames Modern Golden 11 x 13inch Gallery Photo Pic Frame with HD Plexiglass Horizontal Vertical Wall Mounting Tabletop Display 1Pcs
- Price
- $15.26
- Rating
- 4.5/5
- Reviews
- 2,085
- Age
- 1y ago
Wood 11x13 Frame Gold Ornate Natural Wooden 13x11in Picture Frames Modern Golden 11 x 13inch Gallery Photo Pic Frame with HD Plexiglass Horizontal Vertical Wall Mounting Tabletop Display 1Pcs
- Price
- $15.85
- Rating
- 4.5/5
- Reviews
- 2,085
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.
Brands
15 rising
Sellers
23
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
64%
Top 20: 99%
Open market
23%
- JCJMY28%
- Americanflat17%
- A PLUS MAX13%
- QOTIB9%
- Fxojyvo6%
- MOUDAMION5%
11x13 Picture Frame demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.4×
Top 11x13 Picture Frame search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- 11x13 picture frame33K/yr
- 11x13 frame9K/yr
- 11 x 13 frame8K/yr
- 11 x 13 picture frame7K/yr
- 13x11 picture frame5K/yr
What reviews say buyers love and hate about 11x13 Picture Frame
What buyers mention most, as a share of all reviews.
What buyers love
85% of reviews“Great frames”
“Good Value”
“Quality at a fair price”
“lightweight”
“Sturdy”
What buyers complain about
76% of reviews“Extremely poor quality”
“Broken Frame Right Out of the Box”
“The material feels very flimsy”
“The material feels very flimsy”
“Honestly, it looks like it should cost much more than it actually did”
11x13 Picture Frame return rate & reasons
Why buyers send it back, as a share of all return requests.
2.6%
Return rate
29%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common 11x13 Picture Frame questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
