Is 11x13 picture frame profitable to sell on Amazon United States?

The niche generates $63K/yr across 21 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +5.6%. Flapen's verdict: Skip it (43/100).

How competitive is the 11x13 picture frame niche?

15 brands and 23 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 72% of demand.

What do buyers complain about in 11x13 picture frame?

Top complaints mined from reviews: Quality-Overall, Frame Quality, Material Quality. The return rate is 2.6%.

When does demand for 11x13 picture frame peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the 11x13 picture frame niche?

Listings span $6.51–$28.48; the average listing price is $13.37 (sweet spot $15–$100). The average incumbent carries 5,812 reviews — the moat a new listing must climb.

11x13 picture frame

Skip it

A small market ($63K/yr) — this niche doesn't clear our bar today.

Conversion

Great7.6%

search→purchase rate — share of searches ending in a sale

Avg price

Good$13.37

avg listing price — sweet spot $15–$100

Price range

Good$6.51–$28.48

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.6%

return rate — above 5% kills the launch gate

Brand share

Good72%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay64%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+5.6%

90-day search growth — must beat 0% to launch

Review moat

Bad5,812.14

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$63K

$63K/yr · 62K searches

According to Flapen's Amazon United States niche tracking, 11x13 picture frame is a $63K/yr Amazon United States market (62K searches/yr). The top 5 brands hold 72% of demand. Verdict: Skip it — 43/100.

Data updated Aug 2, 2026 · scored weekly · How we score niches

11x13 picture frame market data

Units sold / yr: 5K–6K; avg 250–500/product
Revenue / yr: $67K–$80K; units × avg price
Conversion rate: 7.6%
Avg BSR: #210
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 7.7%
Avg brand age: 44 months
Avg seller age: 201 days

Competition & brand share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 rising

Sellers

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

64%

Top 20: 99%

Open market

23%

JCJMY28%
Americanflat17%
A PLUS MAX13%
QOTIB9%
Fxojyvo6%
MOUDAMION5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +5.6% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top 11x13 picture frame search terms

11x13 picture frame33K/yr +6.7%6.7% conv.
11x13 frame9K/yr +6.2%7.2% conv.
11 x 13 frame8K/yr +7.2%6.2% conv.
11 x 13 picture frame7K/yr +6.4%5.8% conv.
13x11 picture frame5K/yr -5.1%9.4% conv.

All search terms

Top 11x13 picture frame products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

JCJMY 11x13 Picture Frame Black for Wall Hanging Wall Mounting Horizontally or Vertically 11 x 13 Wall Gallery Poster Photo Frame with Shatter Resistant Plexiglass Black

JCJMY$6.864.5★11,068 rev

Americanflat 11x13 Picture Frame with Shatter-Resistant Glass - Use as 8x10 Frame with Mat or Display 11x13 Photo Without Mat - Signature Collection - Picture Frames for Wall Display - Black

Americanflat$12.154.7★24,084 rev

A PLUS MAX 11x13 Picture Frame Black Light Weight Wall Mount

A PLUS MAX$6.754.3★5,940 rev

QOTIB 11x13 Picture Frame Deep Brown for Wall Hanging Wood 11 x 13 Frame Photo Frame for Wall Horizontally or Vertically Deep Brown 1 Pack

QOTIB$9.874.3★1,645 rev

Fxojyvo 11x13 Picture Frame for Photo Poster Horizontally/Vertically

Fxojyvo$7.744.6★1,785 rev

Newest

by launch date

Veleclo 11x13 Picture Frame for Wall Display 11x13 Brown Picture Frame with Shatter Resistant Plexiglass Stable and Sturdy 11 x 13 Poster Frame for Wall Display Handpicked Gift Collection 1 Pack

Veleclo$9.39111 rev

4mo ago

ALIOBLONG 11x13 Picture Frame Set of 2 Black Photo Frame for 11x13 Without Mat Thin Border Frame Horizontal and Vertical Formats for Wall Mount with Shatter-Resistant Acrylic Sheet

ALIOBLONG$8.18361 rev

7mo ago

KTKDE 11x13 Picture Frame Display Pictures 8x10 with Mat or 11x13 Without Tempered Glass 13 by 11 Black Wooden Frame Wall Gallery Poster Frame best gift

KTKDE$14.23971 rev

10mo ago

MOUDAMION 11x13 Wood Frame Brown Natural Wooden 13x11in Picture Frames Modern Golden 11 x 13inch Gallery Photo Pic Frame with HD Plexiglass Horizontal Vertical Wall Mounting Tabletop Display 1Pcs

MOUDAMION$15.262,085 rev

1y ago

Wood 11x13 Frame Gold Ornate Natural Wooden 13x11in Picture Frames Modern Golden 11 x 13inch Gallery Photo Pic Frame with HD Plexiglass Horizontal Vertical Wall Mounting Tabletop Display 1Pcs

MOUDAMION$15.852,085 rev

1y ago

What buyers say about 11x13 picture frame

What buyers praise and complain about, mined from review topics.

What buyers love

Frame Quality37%

“Great frames”

Value For Money20%

“Good Value”

Quality-Overall9%

“Quality at a fair price”

Weight Light4%

“lightweight”

Strength3%

“Sturdy”

Advertised Vs Actual Product3%

“just what I needed”

Scratch Resistance3%

“no scratches were seen on mine”

Size-Overall3%

“fits well”

Display-Overall2%

“Nice display”

Ease Of Use2%

“Easy to use”

What buyers complain about

Quality-Overall23%

“Extremely poor quality”

Frame Quality21%

“Broken Frame Right Out of the Box”

Material Quality9%

“The material feels very flimsy”

Strength7%

“The material feels very flimsy”

Value For Money4%

“Honestly, it looks like it should cost much more than it actually did”

Size-Overall4%

“Very small frame”

Advertised Vs Actual Product3%

“Didn't match description”

Durability2%

“it broke already”

Thickness1%

“a bit thin, shallow, lightweight”

Mounting1%

“Not a good hanging tool”

Top return reasons

Frame Quality54%

Size-Overall23%

Material Quality5%

Quality-Overall4%

Advertised Vs Actual Product4%

Defective Material/Parts2%

Value For Money2%

Scratch Resistance1%

Color1%

Strength1%

Common questions

Is 11x13 picture frame profitable to sell on Amazon United States?: The niche generates $63K/yr across 21 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +5.6%. Flapen's verdict: Skip it (43/100).
How competitive is the 11x13 picture frame niche?: 15 brands and 23 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 72% of demand.
What do buyers complain about in 11x13 picture frame?: Top complaints mined from reviews: Quality-Overall, Frame Quality, Material Quality. The return rate is 2.6%.
When does demand for 11x13 picture frame peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the 11x13 picture frame niche?: Listings span $6.51–$28.48; the average listing price is $13.37 (sweet spot $15–$100). The average incumbent carries 5,812 reviews — the moat a new listing must climb.