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11x13 Picture Frame

Fail

Shoppers spend an estimated $63K a year here, so 11x13 Picture Frame is a Fail.

Flapen Score
43
43 / 100
Ranks 8,087 of 11,240 Home & Kitchen niches · −6 vs the category median of 49
Market size
$63K/yr62K searches / yr
90-day growth
+5.6%search demand this quarter
Competition
64%top-5 click share · 15 brands · 23 sellers

Flapen Score

11x13 Picture Frame against its category

The dotted line is the Home & Kitchen average. Past it, 11x13 Picture Frame is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 11x13 Picture Frame market on Amazon at a glance

Shoppers on Amazon United States searched for 11x13 Picture Frame 62K times last year and spent an estimated $63K. The top 5 brands take 72% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 7.6% of those searches ended in a purchase.

Shoppers searched for this 62K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.6% of those searches ended in a purchase. Searches in the last 90 days moved +5.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $63K a year.

Searches, last 12 months
62K
Growth, 90 days vs prior 90
+5.6%
Conversion, latest week
7.6%
Market size, estimated
$63Ka year
Peak month
December1.4× the quietest month
Top search term
11x13 picture frame33K searches a year

02 · Price

A sale here is worth $13.37.

Listings sell for $13.37 on average, from $6.51 to $28.48. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $13.37 that is $3K to $7K a year per listing.

Average price
$13.37under the $15 to $100 sweet spot
Price range
$6.51–$28.48
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
$3K–$7K
Returns
2.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #210 within Picture Frames. It carries 5,812 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
7.7%
Average rank
#210in Picture Frames
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
5,812per listing
Listings tracked
21

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top 11x13 Picture Frame products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Aug 2, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 64% of clicks. Leaders hold, but buyers still shop past them.

$0$6K$13K$19K$25K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 rising

Sellers

23

Est. top-5 brand share

72%

Top 20: 100%

Est. top-5 click share

64%

Top 20: 99%

Open market

23%

  • JCJMY28%
  • Americanflat17%
  • A PLUS MAX13%
  • QOTIB9%
  • Fxojyvo6%
  • MOUDAMION5%

Demand

11x13 Picture Frame search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KBlack Friday '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top 11x13 Picture Frame search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • 11x13 picture frame33K/yr
  • 11x13 frame9K/yr
  • 11 x 13 frame8K/yr
  • 11 x 13 picture frame7K/yr
  • 13x11 picture frame5K/yr

Reviews and returns

What reviews say buyers love and hate about 11x13 Picture Frame

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “Frame Quality”
23%of negative reviews mention “Quality-Overall”
2.6%of orders come back
“Extremely poor quality”
A buyer, on “Quality-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common 11x13 Picture Frame questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data