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11x11 Picture Frame

a deep review moat (6,295 avg reviews) — 11x11 Picture Frame doesn't clear our bar today.

Flapen Score

44
Skip it

Ranks 7,719 of 11,240 Home & Kitchen niches · −5 vs the category median of 49

Market size 34Growth 33Conversion 84Competition 34Returns 41Price range 70Avg price 76Brand share 51Review moat 24Quality gap 25
This niche Category average · 11,240 niches

Is 11x11 Picture Frame profitable on Amazon?

According to Flapen's Amazon United States niche tracking, 11x11 Picture Frame is a $162K/yr Amazon United States market (112K searches/yr). The top 5 brands hold 74% of demand. Verdict: Skip it — 44/100.

11x11 Picture Frame: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +6.1% over the last 90 days and 9.3% of searches end in a purchase.

$162K

revenue / yr

Units sold / yr13K
Search volume / yr+6.1%112K
Conversion rate9.3%
Avg price$15.40

Who owns the niche?

The top 5 brands hold 74% of demand, so 26% of the market is open.

26%

open market share

Brands · sellers15 · 20
Top-5 product click share64%
Open market26%
Avg brand age36 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 20 products

Sponsored placement90%
New entrants (1y)4· 0 succeeded
Avg rating4.6★
Avg reviews6,295

Top 11x11 Picture Frame products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

$0$16K$32K$49K$65K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

20

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

22%

  • upsimples30%
  • keibiubu19%
  • Americanflat11%
  • Homeforia10%
  • OMAIGAR5%
  • NAOKBOEE4%

11x11 Picture Frame demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume112KCVR9.3%Products20Brands15Top 5 Brands74%OOS Rate2.6%Rating4.6★Reviews6,295Avg BSR#279
4K3KSpike '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Top 11x11 Picture Frame search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • 11x11 picture frame55K/yr
  • 11x11 frame28K/yr
  • 11 x 11 frame15K/yr
  • 11 x 11 picture frame10K/yr
  • 11x114K/yr

What reviews say buyers love and hate about 11x11 Picture Frame

What buyers mention most, as a share of all reviews.

What buyers love

92% of reviews
Frame Quality36%

Beautiful frame

Quality-Overall16%

Great Quality & Customer Service

Value For Money13%

Worth it

Size-Overall8%

Good fit

Advertised Vs Actual Product7%

Does what it is supposed to do

What buyers complain about

62% of reviews
Material Quality13%

Cheap feel and look

Durability11%

Broke

Quality-Overall9%

Cheap and flimsy

Advertised Vs Actual Product6%

Not as described

Strength6%

The only reason its not a 5 star is because the part that is used for hanging the frame is a bit flimsy

11x11 Picture Frame return rate & reasons

Why buyers send it back, as a share of all return requests.

3.8%

Return rate

37%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Frame Quality
52%
2Size-Overall
27%
3Advertised Vs Actual Product
5%
4Material Quality
3%
5Color
2%

Common 11x11 Picture Frame questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores 11x11 Picture Frame 44/100 on Amazon United States — Skip it. The niche generates $162K/yr across 20 tracked products. 0 of 4 products launched in the last 360 days are still selling. Search demand moved +6.1% over the last 90 days.
Search demand for 11x11 Picture Frame on Amazon United States is steady year-round — the busiest month runs 1.3× the quietest.