Is 11x11 picture frame profitable to sell on Amazon United States?

The niche generates $162K/yr across 20 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +6.1%. Flapen's verdict: Skip it (44/100).

How competitive is the 11x11 picture frame niche?

15 brands and 20 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 74% of demand.

What do buyers complain about in 11x11 picture frame?

Top complaints mined from reviews: Material Quality, Durability, Quality-Overall. The return rate is 3.8%.

When does demand for 11x11 picture frame peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the 11x11 picture frame niche?

Listings span $6.22–$35.26; the average listing price is $15.40 (sweet spot $15–$100). The average incumbent carries 6,295 reviews — the moat a new listing must climb.

11x11 picture frame

Skip it

A deep review moat (6,295 avg reviews) — this niche doesn't clear our bar today.

Conversion

Great9.3%

search→purchase rate — share of searches ending in a sale

Avg price

Great$15.40

avg listing price — sweet spot $15–$100

Price range

Good$6.22–$35.26

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good74%

top-5 brand share — brands hold most of the demand

Returns

Okay3.8%

return rate — above 5% kills the launch gate

Market size

Okay$162K

$162K/yr · 112K searches

Competition

Okay64%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+6.1%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad6,294.7

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, 11x11 picture frame is a $162K/yr Amazon United States market (112K searches/yr). The top 5 brands hold 74% of demand. Verdict: Skip it — 44/100.

Data updated Aug 2, 2026 · scored weekly · How we score niches

11x11 picture frame market data

Units sold / yr: 10K–13K; avg 500–750/product
Revenue / yr: $154K–$193K; units × avg price
Conversion rate: 9.3%
Avg BSR: #279
Page quality: 0%
Prime: 100%
Sponsored: 90%
Out of stock: 2.6%
Avg brand age: 36 months
Avg seller age: 203 days

Competition & brand share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 falling

Sellers

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

22%

upsimples30%
keibiubu19%
Americanflat11%
Homeforia10%
OMAIGAR5%
NAOKBOEE4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +6.1% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top 11x11 picture frame search terms

11x11 picture frame55K/yr +3.7%8.0% conv.
11x11 frame28K/yr +14.0%6.5% conv.
11 x 11 frame15K/yr +11.4%7.5% conv.
11 x 11 picture frame10K/yr -11.9%7.5% conv.
11x114K/yr +6.9%0.9% conv.

All search terms

Top 11x11 picture frame products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

upsimples 11x11 Picture Frame Display Pictures 8x8 with Mat or 11 x 11 Without Wall Hanging Square Frames Black 1 Pack

upsimples$7.564.5★41,299 rev

keibiubu Black Picture Frame 11x11 Picture Frame for Square Photo Poster Canvas Certificate Document Display Horizontally or Vertically High Transparent Wall Gallery(Size 11 x 11 inches)

keibiubu$6.224.6★5,292 rev

Americanflat 11x11 Picture Frame with Shatter-Resistant Glass - Use as 8x8 Frame with Mat or Display 11x11 Photo Without Mat - Signature Collection - Square Frames for Wall Display - Black

Americanflat$12.004.7★24,084 rev

Homeforia 11x11 Black Picture Frame High-End Metal 9x9 Mat Glass

Homeforia$22.424.8★10,976 rev

OMAIGAR 11x11 Picture Frame for 11by11 Square Poster Photo Canvas Certificate Black High Transparent Photo Frame Wall Desktop Horizontal Vertical 11 x 11

OMAIGAR$6.444.5★2,068 rev

Newest

by launch date

Homeforia 11x11 Picture Frame Brown Wood Mortise & Tenon Walnut 11 x 11 Square Frames with Mat 9 by 9 for Wall or Tabletop Dark Wooden Frames 11by11 Matted to 9x9 Tempered Glass Wall Kit Set of 1

Homeforia$35.26453 rev

10mo ago

Homeforia 11x11 Natural Wood Frame Mortise & Tenon 11 x 11 Oak Picture Frames with Mat 9 by 9 for Wall or Tabletop Square Light Wooden Frames 11by11 Matted to 9x9 Tempered Glass Wall Kit Set of 1

Homeforia$35.13453 rev

10mo ago

FIXSMITH 11x11 Picture Frame Set of 2 Photo Frame with HD Plexiglass Display Pictures 8x8 with Mat or 11x11 Without Mat Black Picture Frames Collage Wall Decor Gallary Wall Frame

FIXSMITH$9.347,221 rev

11mo ago

euwazram Suede 11x11 Frame - Single Frame Elegant Green 11 x 11 Poster Frame with Mat for 9x9 11x11 Picture Frames for Artwork Puzzles Photos and Movie Posters

euwazram$19.01351 rev

11mo ago

Wood 11x11 Frame Gold Ornate Natural Wooden 11x11in Picture Frames Modern Golden 11 x 11inch Gallery Photo Pic Frame with HD Plexiglass Horizontal Vertical Wall Mounting Tabletop Display 1Pcs

MOUDAMION$15.262,085 rev

1y ago

What buyers say about 11x11 picture frame

What buyers praise and complain about, mined from review topics.

What buyers love

Frame Quality36%

“Beautiful frame”

Quality-Overall16%

“Great Quality & Customer Service”

Value For Money13%

“Worth it”

Size-Overall8%

“Good fit”

Advertised Vs Actual Product7%

“Does what it is supposed to do”

Assembly/Installation5%

“Easy to hang”

Strength2%

“Beautiful and sturdy”

Durability2%

“It is durable”

Mounting2%

“Great quality and they even include a nail and bracket if you want to hang on the wall”

Display-Overall2%

“It displays it beautifully”

What buyers complain about

Material Quality13%

“Cheap feel and look”

Durability11%

“Broke”

Quality-Overall9%

“Cheap and flimsy”

Advertised Vs Actual Product6%

“Not as described”

Strength6%

“The only reason its not a 5 star is because the part that is used for hanging the frame is a bit flimsy”

Natural Resource Wastage6%

“Waste of money”

Wood Quality6%

“Won't hold a thin wooden puzzel”

Color Fading/Discoloration4%

“the mat discolored”

Frame Quality3%

“I was worried about spending so much on a frame”

Top return reasons

Frame Quality52%

Size-Overall27%

Advertised Vs Actual Product5%

Material Quality3%

Color2%

Defective Material/Parts2%

Display Colors1%

Quality-Overall1%

Value For Money1%

Scratch Resistance1%

Common questions

Is 11x11 picture frame profitable to sell on Amazon United States?: The niche generates $162K/yr across 20 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +6.1%. Flapen's verdict: Skip it (44/100).
How competitive is the 11x11 picture frame niche?: 15 brands and 20 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 74% of demand.
What do buyers complain about in 11x11 picture frame?: Top complaints mined from reviews: Material Quality, Durability, Quality-Overall. The return rate is 3.8%.
When does demand for 11x11 picture frame peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the 11x11 picture frame niche?: Listings span $6.22–$35.26; the average listing price is $15.40 (sweet spot $15–$100). The average incumbent carries 6,295 reviews — the moat a new listing must climb.