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10x24 Picture Frame

a small market ($59K/yr) — 10x24 Picture Frame doesn't clear our bar today.

Flapen Score

45
Skip it

Ranks 7,297 of 11,240 Home & Kitchen niches · −4 vs the category median of 49

Market size 15Growth 41Conversion 79Competition 20Returns 50Price range 95Avg price 95Brand share 28Review moat 40Quality gap 68
This niche Category average · 11,240 niches

Is 10x24 Picture Frame profitable on Amazon?

According to Flapen's Amazon United States niche tracking, 10x24 Picture Frame is a $59K/yr Amazon United States market (27K searches/yr). The top 5 brands hold 88% of demand. Verdict: Skip it — 45/100.

10x24 Picture Frame: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +12.9% over the last 90 days and 7.9% of searches end in a purchase.

$59K

revenue / yr

Units sold / yr3K
Search volume / yr+12.9%27K
Conversion rate7.9%
Avg price$27.46

Who owns the niche?

The top 5 brands hold 88% of demand, so 12% of the market is open.

12%

open market share

Brands · sellers9 · 13
Top-5 product click share77%
Open market12%
Avg brand age47 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 11 products

Sponsored placement73%
New entrants (1y)2· 1 succeeded
Avg rating4.3★
Avg reviews2,467

Top 10x24 Picture Frame products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.

$0$6K$12K$18K$24K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 flat

Sellers

13

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

5%

  • LaVie Home41%
  • Veleclo16%
  • Neil Enterprises Inc.14%
  • NAOKBOEE10%
  • Annecy8%
  • MENNTHUI7%
  • Open — no brand owns it (3 brands, 5%)

10x24 Picture Frame demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume27KCVR7.9%Products11Brands9Top 5 Brands88%OOS Rate0.0%Rating4.3★Reviews2,467Avg BSR#1,183
700500Spike '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Top 10x24 Picture Frame search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • 10x24 picture frame12K/yr
  • 10x24 frame6K/yr
  • 24x10 picture frame4K/yr
  • 10 x 24 picture frame5K/yr

What reviews say buyers love and hate about 10x24 Picture Frame

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews
Frame Quality33%

Nice Frame for the Price

Size-Overall17%

Perfect fit

Quality-Overall15%

Easy to hang and good quality

Ease Of Use8%

Easy to use

Value For Money6%

Nice Frame for the Price

What buyers complain about

72% of reviews
Value For Money22%

This one is not at all worth the price

Quality-Overall17%

JUNK. not good quality very cheep made

Frame Quality11%

The frame is plastic

Thickness8%

The plexiglass is extremely thin plastic

Adhesion/Stickiness8%

it left a sticky residue

10x24 Picture Frame return rate & reasons

Why buyers send it back, as a share of all return requests.

3.0%

Return rate

27%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Frame Quality
56%
2Size-Overall
23%
3Quality-Overall
5%
4Advertised Vs Actual Product
3%
5Material Quality
2%

Common 10x24 Picture Frame questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores 10x24 Picture Frame 45/100 on Amazon United States — Skip it. The niche generates $59K/yr across 11 tracked products. 1 of 2 products launched in the last 360 days are still selling. Search demand moved +12.9% over the last 90 days.
Search demand for 10x24 Picture Frame on Amazon United States is steady year-round — the busiest month runs 1.4× the quietest.