Is 10x24 picture frame profitable to sell on Amazon United States?

The niche generates $59K/yr across 11 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +12.9%. Flapen's verdict: Skip it (45/100).

How competitive is the 10x24 picture frame niche?

9 brands and 13 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 88% of demand.

What do buyers complain about in 10x24 picture frame?

Top complaints mined from reviews: Value For Money, Quality-Overall, Frame Quality. The return rate is 3.0%.

When does demand for 10x24 picture frame peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the 10x24 picture frame niche?

Listings span $21.39–$42.22; the average listing price is $27.46 (sweet spot $15–$100). The average incumbent carries 2,467 reviews — the moat a new listing must climb.

10x24 picture frame

Skip it

A small market ($59K/yr) — this niche doesn't clear our bar today.

Avg price

Incredible$27.46

avg listing price — sweet spot $15–$100

Price range

Incredible$21.39–$42.22

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great7.9%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Returns

Good3.0%

return rate — above 5% kills the launch gate

Growth

Okay+12.9%

90-day search growth — must beat 0% to launch

Review moat

Okay2,467.18

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Competition

Bad77%

top-5 click share — a locked-up shelf

Market size

Bad$59K

$59K/yr · 27K searches

According to Flapen's Amazon United States niche tracking, 10x24 picture frame is a $59K/yr Amazon United States market (27K searches/yr). The top 5 brands hold 88% of demand. Verdict: Skip it — 45/100.

Data updated Aug 2, 2026 · scored weekly · How we score niches

10x24 picture frame market data

Units sold / yr: 2K–3K; avg 100–250/product
Revenue / yr: $55K–$69K; units × avg price
Conversion rate: 7.9%
Avg BSR: #1,183
Page quality: 0%
Prime: 82%
Sponsored: 73%
Out of stock: 0.0%
Avg brand age: 47 months
Avg seller age: 200 days

Competition & brand share

The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.

Brands

9 flat

Sellers

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

LaVie Home41%
Veleclo16%
Neil Enterprises Inc.14%
NAOKBOEE10%
Annecy8%
MENNTHUI7%
Open — no brand owns it (3 brands, 5%)

Demand & seasonality

Weekly Amazon search volume, last 101 weeks — +12.9% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top 10x24 picture frame search terms

10x24 picture frame12K/yr +6.7%7.9% conv.
10x24 frame6K/yr +17.7%5.7% conv.
24x10 picture frame4K/yr +44.5%7.8% conv.
10 x 24 picture frame5K/yr -2.8%8.8% conv.

All search terms

Top 10x24 picture frame products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

LaVie Home 10x24 Picture Frame Black Panoramic Picture Frame for Wall Decoration Classic Black Minimalist Style Suitable for Decorating Houses Offices Hotels1 Pack

LaVie Home$26.494.5★8,711 rev

LaVie Home 10x24 Picture Frame for Wall Display 10x24 Black Picture Frame with HD Plexiglas 10 x 24 Poster Frame 1 Pack Display Frame for Vertical or Horizontal Classic Collection

LaVie Home$24.584.4★6,741 rev

Veleclo 10x24 Picture Frame for Wall Display 10x24 Black Picture Frame with Shatter Resistant Plexiglass Stable and Sturdy 10 x 24 Poster Frame for Wall Display Handpicked Gift Collection 1 Pack

Veleclo$24.624.4★1,411 rev

Neil Enterprises Inc. 24 x 10 Slim Panoramic Picture Frame

Neil Enterprises Inc.$21.394.0★335 rev

NAOKBOEE 10x24 Picture Frame in Black Photo Frames with Plexiglass Horizontal and Vertical Formats for Wall Mounting

NAOKBOEE$23.714.5★1,179 rev

Newest

by launch date

NAOKBOEE 10x24 Picture Frame in Black Photo Frames with Plexiglass Horizontal and Vertical Formats for Wall Mounting

NAOKBOEE$23.711,179 rev

10mo ago

LaVie Home 10x24 Picture Frame for Wall Display 10x24 Black Picture Frame with HD Plexiglas 10 x 24 Poster Frame 1 Pack Display Frame for Vertical or Horizontal Classic Collection

LaVie Home$24.586,741 rev

12mo ago

Veleclo 10x24 Picture Frame for Wall Display 10x24 Black Picture Frame with Shatter Resistant Plexiglass Stable and Sturdy 10 x 24 Poster Frame for Wall Display Handpicked Gift Collection 1 Pack

Veleclo$24.621,411 rev

1y ago

Americanflat 11x27 Picture Frame 2-Pack - Matted to 8x24 - Black

Americanflat$28.123,174 rev

2y ago

MENNTHUI 10x24 Black Picture Frame Wall Mounting Horizontally or Vertically Decoration for Photos Paintings Posters Artwork

MENNTHUI$22.3529 rev

2y ago

What buyers say about 10x24 picture frame

What buyers praise and complain about, mined from review topics.

What buyers love

Frame Quality33%

“Nice Frame for the Price”

Size-Overall17%

“Perfect fit”

Quality-Overall15%

“Easy to hang and good quality”

Ease Of Use8%

“Easy to use”

Value For Money6%

“Nice Frame for the Price”

Durability6%

“Great quality and very durable”

Assembly/Installation4%

“Very easy to install”

Display-Overall2%

“worked well for displaying my photo”

What buyers complain about

Value For Money22%

“This one is not at all worth the price”

Quality-Overall17%

“JUNK. not good quality very cheep made”

Frame Quality11%

“The frame is plastic”

Thickness8%

“The plexiglass is extremely thin plastic”

Adhesion/Stickiness8%

“it left a sticky residue”

Strength6%

“It feels very flimsy”

Top return reasons

Frame Quality56%

Size-Overall23%

Quality-Overall5%

Advertised Vs Actual Product3%

Material Quality2%

Defective Material/Parts2%

Value For Money1%

Print Quality1%

Scratch Resistance1%

Adhesion/Stickiness1%

Common questions

Is 10x24 picture frame profitable to sell on Amazon United States?: The niche generates $59K/yr across 11 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +12.9%. Flapen's verdict: Skip it (45/100).
How competitive is the 10x24 picture frame niche?: 9 brands and 13 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 88% of demand.
What do buyers complain about in 10x24 picture frame?: Top complaints mined from reviews: Value For Money, Quality-Overall, Frame Quality. The return rate is 3.0%.
When does demand for 10x24 picture frame peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the 10x24 picture frame niche?: Listings span $21.39–$42.22; the average listing price is $27.46 (sweet spot $15–$100). The average incumbent carries 2,467 reviews — the moat a new listing must climb.