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10x13 Picture Frames

Fail

The average product has 7,045 reviews to catch up to, so 10x13 Picture Frames is a Fail.

Flapen Score
46
46 / 100
Ranks 6,876 of 11,240 Home & Kitchen niches · −3 vs the category median of 49
Market size
$297K/yr268K searches / yr
90-day growth
-0.1%search demand this quarter
Competition
60%top-5 click share · 12 brands · 18 sellers

Flapen Score

10x13 Picture Frames against its category

The dotted line is the Home & Kitchen average. Past it, 10x13 Picture Frames is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 10x13 Picture Frames market on Amazon at a glance

Shoppers on Amazon United States searched for 10x13 Picture Frames 268K times last year and spent an estimated $297K. The top 5 brands take 76% of clicks. Demand peaks in Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 8.0% of those searches ended in a purchase.

Shoppers searched for this 268K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.0% of those searches ended in a purchase. Searches in the last 90 days moved -0.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $297K a year.

Searches, last 12 months
268K
Growth, 90 days vs prior 90
-0.1%
Conversion, latest week
8.0%
Market size, estimated
$297Ka year
Peak month
December1.6× the quietest month
Top search term
10x13 picture frames96K searches a year

02 · Price

A sale here is worth $13.83.

Listings sell for $13.83 on average, from $5.92 to $30.82. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At $13.83 that is $10K to $14K a year per listing.

Average price
$13.83under the $15 to $100 sweet spot
Price range
$5.92–$30.82
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
750–1,000
Revenue per listing a year
$10K–$14K
Returns
3.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.2% of listings are out of stock. The average listing ranks #216 within Picture Frames. It carries 7,045 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
7.2%
Average rank
#216in Picture Frames
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
7,045per listing
Listings tracked
20

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top 10x13 Picture Frames products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

18

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

19%

  • Brand 131%
  • Brand 223%
  • Brand 311%
  • Brand 46%
  • Brand 55%
  • Brand 65%

Demand

10x13 Picture Frames search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KHoliday '24Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.6×

Search terms

Top 10x13 Picture Frames search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 10x13 picture frames96K/yr
  • 10x13 frame39K/yr
  • 10 x 13 picture frame32K/yr
  • 10 x 13 frame13K/yr
  • 10x13 picture frame16K/yr
  • 13x10 picture frame15K/yr
  • 10 by 13 picture frame8K/yr
  • picture frames 10x137K/yr
  • picture frame 10x136K/yr
  • 10x13 frame with mat5K/yr

Reviews and returns

What reviews say buyers love and hate about 10x13 Picture Frames

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Frame Quality”
27%of negative reviews mention “Quality-Overall”
3.6%of orders come back
“Cheap”
A buyer, on “Quality-Overall”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common 10x13 Picture Frames questions

Answered from the same tracked data.