10x12 Picture Frames

Shoppers searched for this 233K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.8% of those searches ended in a purchase. Searches in the last 90 days moved +15.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $272K a year.

Searches, last 12 months

233K

Growth, 90 days vs prior 90

+15.2%

Conversion, latest week

7.8%

Market size, estimated

$272Ka year

Peak month

December1.4× the quietest month

Top search term

10x12 picture frames60K searches a year

Listings sell for $15.03 on average, from $5.81 to $35.77. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At $15.03 that is $8K to $11K a year per listing.

Average price

$15.03inside the $15 to $100 sweet spot

Price range

$5.81–$35.77

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

500–750

Revenue per listing a year

$8K–$11K

Returns

3.8%of orders · Amazon United States median 2.1%

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.8% of listings are out of stock. The average listing ranks #263 within Picture Frames. It carries 7,809 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings

87%

Prime listings

100%

Out of stock, average day

9.8%

Average rank

#263in Picture Frames

Average rating

4.51 starsAmazon United States average 4.42 stars

Average reviews

7,809per listing

Listings tracked

30

9 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

9

Successful launches

1Amazon's first-year sales bar

Average brand age

38 months