100th Birthday Decorations

Shoppers searched for this 234K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.8% of those searches ended in a purchase. Searches in the last 90 days moved -7.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $168K a year.

Searches, last 12 months

234K

Growth, 90 days vs prior 90

-7.2%

Conversion, latest week

5.8%

Market size, estimated

$168Ka year

Peak month

January2.2× the quietest month

Top search term

100th birthday decorations92K searches a year

Listings sell for $12.32 on average, from $5.63 to $26.63. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 0 to 100 of them. At $12.32 that is $0 to $1K a year per listing.

Average price

$12.32under the $15 to $100 sweet spot

Price range

$5.63–$26.63

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

3.0%of orders · Amazon United States median 2.1%

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #1,611 within Party Packs. It carries 1,123 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

100%

Out of stock, average day

5.0%

Average rank

#1,611in Party Packs

Average rating

4.64 starsAmazon United States average 4.42 stars

Average reviews

1,123per listing

Listings tracked

96

28 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

28

Successful launches

2Amazon's first-year sales bar

Average brand age

32 months