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100 Roses

soft demand (-45.2% this quarter) — 100 Roses doesn't clear our bar today.

Flapen Score

40
Skip it

Ranks 9,007 of 11,240 Home & Kitchen niches · −9 vs the category median of 49

Market size 27Growth 2Conversion 19Competition 70Returns 41Price range 36Avg price 74Brand share 63Review moat 55Quality gap 50
This niche Category average · 11,240 niches

Is 100 Roses profitable on Amazon?

According to Flapen's Amazon United States niche tracking, 100 Roses is a $116K/yr Amazon United States market (75K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Feb–May. Verdict: Skip it — 40/100.

100 Roses: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -45.2% over the last 90 days and 1.5% of searches end in a purchase.

$116K

revenue / yr

Units sold / yr1K
Search volume / yr-45.2%75K
Conversion rate1.5%
Avg price$103.39

Who owns the niche?

The top 5 brands hold 67% of demand, so 33% of the market is open.

33%

open market share

Brands · sellers20 · 23
Top-5 product click share43%
Open market33%
Avg brand age33 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 33 products

Sponsored placement100%
New entrants (1y)9· 4 succeeded
Avg rating4.5★
Avg reviews1,315

Top 100 Roses products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

$0$5K$9K$14K$19K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 falling

Sellers

23

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

43%

Top 20: 85%

Open market

28%

  • GlobalRose25%
  • ARABELLA BOUQUETS15%
  • Perfectione Roses13%
  • BLEUM CADE8%
  • Moss Heart6%
  • Cherica6%

100 Roses demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume75KCVR1.5%Products33Brands20Top 5 Brands67%OOS Rate1.9%Rating4.5★Reviews1,315Avg BSR#634
5K3KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, May · busiest ÷ quietest = 4.9×

Top 100 Roses search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • 100 roses24K/yr
  • 100 fresh roses8K/yr
  • 100 roses bouquet11K/yr
  • 100 roses fresh cut2K/yr
  • 100 flowers6K/yr
  • 100 red roses5K/yr
  • fresh roses bulk4K/yr
  • bulk fresh roses4K/yr
  • 100 preserved roses5K/yr
  • wholesale roses fresh bulk3K/yr

What reviews say buyers love and hate about 100 Roses

What buyers mention most, as a share of all reviews.

What buyers love

85% of reviews
Gifting Purpose20%

Beautiful Gift

Quality-Overall14%

Good quality

Color13%

the color is so rich

Smell8%

Smell great

Durability8%

somewhat durable

What buyers complain about

82% of reviews
Quality-Overall18%

Flower quality was very poor

Color13%

The color is not a bright red

Smell12%

The roses smell like fish

Size-Overall11%

Meh, the roses are tiny and not really a good presentation

Value For Money7%

Waaaaayyyyy overpriced

100 Roses return rate & reasons

Why buyers send it back, as a share of all return requests.

3.7%

Return rate

68%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
23%
2Color
23%
3Advertised Vs Actual Product
13%
4Quality-Overall
9%
5Value For Money
9%

Common 100 Roses questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores 100 Roses 40/100 on Amazon United States — Skip it. The niche generates $116K/yr across 33 tracked products. 4 of 9 products launched in the last 360 days are still selling. Search demand moved -45.2% over the last 90 days.
Search demand for 100 Roses on Amazon United States peaks in Feb–May, where the busiest month runs 4.9× the quietest.