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100% Linen Duvet Cover

Fail

Buyers convert on only 0.8% of searches, so 100% Linen Duvet Cover is a Fail.

Flapen Score
42
42 / 100
Ranks 8,433 of 11,240 Home & Kitchen niches · −7 vs the category median of 49
Market size
$165K/yr177K searches / yr
90-day growth
+10.5%search demand this quarter
Competition
40%top-5 click share · 19 brands · 27 sellers

Flapen Score

100% Linen Duvet Cover against its category

The dotted line is the Home & Kitchen average. Past it, 100% Linen Duvet Cover is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 100% Linen Duvet Cover market on Amazon at a glance

Shoppers on Amazon United States searched for 100% Linen Duvet Cover 177K times last year and spent an estimated $165K. The top 5 brands take 68% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 177K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +10.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $165K a year.

Searches, last 12 months
177K
Growth, 90 days vs prior 90
+10.5%
Conversion, latest week
0.8%
Market size, estimated
$165Ka year
Top search term
european linen duvet cover19K searches a year

02 · Price

A sale here is worth $112.21.

Listings sell for $112.21 on average, from $26.46 to $205.64. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $112.21 that is $0 to $11K a year per listing.

Average price
$112.21above the $15 to $100 sweet spot
Price range
$26.46–$205.64
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$11K
Returns
8.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #141 within Duvet Covers & Sets. It carries 3,398 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
98%
Prime listings
100%
Out of stock, average day
5.8%
Average rank
#141in Duvet Covers & Sets
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
3,398per listing
Listings tracked
45

04 · Newcomers

5 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
5Amazon's first-year sales bar
Average brand age
46 months

Products

Top 100% Linen Duvet Cover products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 40% of clicks. An open shelf where new products get seen.

Brands

19 falling

Sellers

27

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

40%

Top 20: 79%

Open market

25%

  • Brand 133%
  • Brand 211%
  • Brand 39%
  • Brand 49%
  • Brand 57%
  • Brand 67%

Search terms

Top 100% Linen Duvet Cover search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • european linen duvet cover19K/yr
  • 100% linen duvet cover23K/yr
  • 100% linen duvet cover queen9K/yr
  • flax linen duvet cover12K/yr
  • 100% linen duvet cover king11K/yr
  • linen duvet cover king size13K/yr
  • french linen duvet cover12K/yr
  • organic linen duvet cover8K/yr
  • belgian flax linen duvet cover12K/yr
  • linen duvet cover california king9K/yr

Reviews and returns

What reviews say buyers love and hate about 100% Linen Duvet Cover

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Soft Feel”
12%of negative reviews mention “Quality-Overall”
8.3%of orders come back
“minor quality control”
A buyer, on “Quality-Overall”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common 100% Linen Duvet Cover questions

Answered from the same tracked data.