100% Cotton Mattress Protector

Shoppers searched for this 134K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved +25.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $196K a year.

Searches, last 12 months

134K

Growth, 90 days vs prior 90

+25.0%

Conversion, latest week

3.8%

Market size, estimated

$196Ka year

Top search term

sealy mattress protector29K searches a year

Listings sell for $38.59 on average, from $19.30 to $85.71. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $38.59 that is $10K to $19K a year per listing.

Average price

$38.59inside the $15 to $100 sweet spot

Price range

$19.30–$85.71

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

250–500

Revenue per listing a year

$10K–$19K

Returns

2.5%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #54 within Mattress Pads & Toppers. It carries 46,589 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#54in Mattress Pads & Toppers

Average rating

4.51 starsAmazon United States average 4.42 stars

Average reviews

46,589per listing

Listings tracked

20

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

64 months