100% Cotton Mattress Pad

Shoppers searched for this 77K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.4% of those searches ended in a purchase. Searches in the last 90 days moved +29.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $153K a year.

Searches, last 12 months

77K

Growth, 90 days vs prior 90

+29.0%

Conversion, latest week

5.4%

Market size, estimated

$153Ka year

Peak month

July1.7× the quietest month

Top search term

saferest waterproof mattress protector21K searches a year

Listings sell for $36.77 on average, from $19.30 to $58.13. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 500 to 750 of them. At $36.77 that is $18K to $28K a year per listing.

Average price

$36.77inside the $15 to $100 sweet spot

Price range

$19.30–$58.13

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

500–750

Revenue per listing a year

$18K–$28K

Returns

2.5%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #34 within Mattress Protectors & Encasements. It carries 124,886 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#34in Mattress Protectors & Encasements

Average rating

4.60 starsAmazon United States average 4.42 stars

Average reviews

124,886per listing

Listings tracked

5

The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

72 months