10 inch pie pan
Skip itA small market ($27K/yr) — this niche doesn't clear our bar today.
Brand share
Great49%top-5 brand share — no brand owns this niche
Avg price
Great$19.58avg listing price — sweet spot $15–$100
Review moat
Great498.15avg incumbent reviews — the moat a new listing must climb
Returns
Good2.1%return rate — above 5% kills the launch gate
Price range
Good$6.37–$33.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-7.4%90-day search growth — must beat 0% to launch
Market size
Bad$27K$27K/yr · 24K searches
According to Flapen's Amazon United States niche tracking, 10 inch pie pan is a $27K/yr Amazon United States market (24K searches/yr). The top 5 brands hold 49% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 49/100.
Data updated Aug 4, 2026 · scored weekly · How we score niches
10 inch pie pan market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- $24K–$29K
- units × avg price
- Conversion rate
- 5.7%
- Avg BSR
- #91
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 65%
- Out of stock
- 11.1%
- Avg brand age
- 61 months
- Avg seller age
- 167 days
Competition & brand share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
24 falling
Sellers
49
Top-5 brand share
49%
Top 20: 96%
Top-5 click share
49%
Top 20: 93%
Open market
45%
- Winco14%
- ATRDTO10%
- MAKABAKA10%
- FEOOWV9%
- HFA6%
- GoodCook6%
Demand & seasonality
Weekly Amazon search volume, last 102 weeks — -7.4% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 5.8×
Top 10 inch pie pan search terms
- 10 inch pie pan10K/yr
- 10 inch pie plate4K/yr
- aluminum pie pans 10 inch3K/yr
- 10 pie pan4K/yr
- pie plates 10 inch3K/yr
Top 10 inch pie pan products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Winco Aluminum Pie Pan 10-Inch
Winco$8.064.3★125 rev
10 Inch Glass Deep Pie Dish for Baking Glass Baking Dish Clear and Durable Oven Baking Pie Pan Quiche Baking Dish Deep
ATRDTO$16.544.8★128 rev
KitchenDance 10 Disposable Aluminum Foil Pie Pans - Pack of 13 | Strong & Sturdy Pie Tins for Bakers Cooking Kitchen Cooks Bakeries Business | Oven to Table Convenience & 100% Recyclable
MAKABAKA$15.203.9★623 rev
FEOOWV 1 Pack Round Glass Pie Pans for Baking Round Baking Dishes with Handles for Apple Pie Pumpkin Pie Salads (Clear 10in)
FEOOWV$14.614.4★144 rev
Handi-Foil 10 (Actual Top-Out 9-5/8 Inches - Top-In 8-3/4 Inches) Aluminum Foil Pie Pan - Disposable Baking Tin Plates Made in USA (Pack of 12)
HFA$12.184.4★430 rev
Newest
by launch date
HOLIBAN 10 Glass Pie Plates - 2 Pack Deep Pie Pan for Baking Glass Baking Dish Set with Handles for Baking and Serving Non-stick & Dishwasher Safe
HOLIBAN$23.830 rev
Restaurantware Aluminum Pie Pan 1 Count 10 Inch Round 1.25 Inch Deep Oven-Friendly Pie Tin Lightweight Baking Pan Silver Plate for Quiche Fruit Pies Home And Commercial Kitchens
Restaurantware$9.100 rev
AETHERBOUND SUPPLY 2 Pack 10 Inch Pie Pan with Removable Bottom
AETHERBOUND SUPPLY$19.9112 rev
Avcylltty Ceramic Pie Pan for Baking 10 inch Pie dish for Quiche Apple Pie Pot Pies Deep dish pie plate with ruffled edges Non-stick Cake Pan Microwave Dishwasher and Oven Safe Butter Yellow
Avcylltty$25.6038 rev
Peohud 2 Pack Ceramic Pie Pans 10 Inch Deep Fluted Pie Plate 54 Ounce Round Baking Dish for Quiche Apple Pecan Pie Pot Pie Blue
Peohud$33.32123 rev
Trending
90-day click momentumRestaurantware Aluminum Pie Pan 1 Count 10 Inch Round 1.25 Inch Deep Oven-Friendly Pie Tin Lightweight Baking Pan Silver Plate for Quiche Fruit Pies Home And Commercial Kitchens
Restaurantware$9.100.0★
HOLIBAN 10 Glass Pie Plates - 2 Pack Deep Pie Pan for Baking Glass Baking Dish Set with Handles for Baking and Serving Non-stick & Dishwasher Safe
HOLIBAN$23.830.0★
AETHERBOUND SUPPLY 2 Pack 10 Inch Pie Pan with Removable Bottom
AETHERBOUND SUPPLY$19.914.8★
KUAYB 10 Inch Nonstick Tart Pan with Removable Bottom Carbon Steel Quiche and Pie Pan- 1.1-Inch Depth Fluted Edges for Baking Tarts Quiches Mousse Cakes and Desserts
KUAYB$11.914.6★
GoodCook Everyday Pie Pan Scratch-Resistant Nonstick Heavy Duty Steel Construction with Wide Rim 9-Inch Gray
GoodCook$6.374.7★
What buyers say about 10 inch pie pan
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality pan”
“Good for pie baking”
“Fair price”
“Just the right size”
“Seemed to cook well”
“Beautiful and sturdy”
“Cleans easily”
“Beautiful color”
“Nice and heavy”
“Does the Job”
What buyers complain about
“Very flimsy”
“Not a deep pan”
“Terrible product”
“It may be hard to see in the photo”
“both dishes I received have coating defects so the finish isnt smooth”
“Worthless to bake with”
“The size is a bit wider than a regular pie pan”
“are a heavy product”
“The glue that held the tag on the pie dish will not come off”
“hard to get out of the pan”
Top return reasons
Common questions
- Is 10 inch pie pan profitable to sell on Amazon United States?
- The niche generates $27K/yr across 26 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -7.4%. Flapen's verdict: Skip it (49/100).
- How competitive is the 10 inch pie pan niche?
- 24 brands and 49 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 49% of demand.
- What do buyers complain about in 10 inch pie pan?
- Top complaints mined from reviews: Strength, Thickness, Quality-Overall. The return rate is 2.1%.
- When does demand for 10 inch pie pan peak?
- Demand peaks in Nov–Dec; the busiest month runs 5.8× the quietest.
- What does it cost to enter the 10 inch pie pan niche?
- Listings span $6.37–$33.32; the average listing price is $19.58 (sweet spot $15–$100). The average incumbent carries 498 reviews — the moat a new listing must climb.