Is vibrating butt plug profitable to sell on Amazon United States?

The niche generates $1.3M/yr across 44 tracked products. 8 of 8 products launched in the last 360 days are still selling. 90-day search growth is -5.9%. Flapen's verdict: Worth a look (68/100).

How competitive is the vibrating butt plug niche?

34 brands and 143 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 46% of demand.

What do buyers complain about in vibrating butt plug?

Top complaints mined from reviews: Size-Overall, Charging, Durability. The return rate is 0.1%.

When does demand for vibrating butt plug peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the vibrating butt plug niche?

Listings span $5.44–$40.94; the average listing price is $16.32 (sweet spot $15–$100). The average incumbent carries 900 reviews — the moat a new listing must climb.

vibrating butt plug

Worth a look

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Brand share

Great46%

top-5 brand share — no brand owns this niche

Market size

Great$1.3M

$1.3M/yr · 3.2M searches

Competition

Great35%

top-5 click share — an open shelf

Avg price

Great$16.32

avg listing price — sweet spot $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Price range

Good$5.44–$40.94

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good900.14

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay2.4%

search→purchase rate — share of searches ending in a sale

Growth

Bad-5.9%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, vibrating butt plug is a $1.3M/yr Amazon United States market (3.2M searches/yr). The top 5 brands hold 46% of demand. Verdict: Worth a look — 68/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

vibrating butt plug market data

Units sold / yr: 80K–100K; avg 1,500–2,000/product
Revenue / yr: $1.3M–$1.6M; units × avg price
Conversion rate: 2.4%
Avg BSR: #12
Page quality: 0%
Prime: 100%
Sponsored: 0%
Out of stock: 0.0%
Avg brand age: 38 months
Avg seller age: 154 days

Competition & brand share

Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.

Brands

34 falling

Sellers

143

Top-5 brand share

46%

Top 20: 87%

Top-5 click share

35%

Top 20: 75%

Open market

50%

Yolodit16%
oreyurt11%
BEISAR7%
Winvamom6%
URZZAN6%
Qinchaking4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -5.9% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top vibrating butt plug search terms

vibrating butt plug762K/yr -0.1%2.5% conv.
anal trainer276K/yr -8.9%1.5% conv.
anal sex toy244K/yr +2.3%0.7% conv.
anal training247K/yr -16.2%1.5% conv.
vibrating anal plug204K/yr -2.1%2.1% conv.
small butt plug202K/yr -16.5%2.6% conv.
silicone butt plug181K/yr -12.9%1.1% conv.
butt plug set160K/yr -9.8%1.7% conv.
anal sex151K/yr -7.8%0.3% conv.
butt toys115K/yr -5.3%0.8% conv.

All search terms

Top vibrating butt plug products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Anal Plug Vibrating Butt Plug Adult Sex Toys 3PCS Silicone Anal Plugs Anal Sex Toys with Remote Control 10 Vibrating Vibrator for Men Anal Toys Adult Sex Toy & Games Prostate Massager

Yolodit$14.274.6★1,499 rev

oreyurt Anal Plug Sex Toys Vibrator Silicone Butt Plugs Training Kit with Remote Control 10 Vibration Modes Prostate Massager for Adults Black

oreyurt$12.904.0★2,533 rev

URZZAN 4PCS Silicone Anal Butt Plug Set Beginner to Advanced Trainer Kit with Flared Base for Women Men Comfortable Long-Term Wear Premium Training Sets Sex Toys for Couples

URZZAN$15.444.6★251 rev

Anal Plug Adult Sex Toy Adult Sex Toys and Games for Men Women Wireless Remote Control 10 Frequency Vibration Small Butt Plug for Female Male Prostate Massage Vibrating Anal Sex Toys for Men Black

Qinchaking$6.763.9★2,086 rev

BEISAR Prostate Massager Anal Toys Butt Plug Male Sex Toys for Men Sex Toy Anal Plug Adult Toys Male Vibrator Anal Dildo for Men with 9 Tension Shock Flapping Thrusting Vibrating APP Remote Control

BEISAR$40.944.4★864 rev

Newest

by launch date

4PCS Butt Plug Set-Beginners First Silicone Anal Plugs Multiple Stimulation Enhanced Experience Direct Access to The Prostate Butt Sex Toy for Men & Women LongTime Wear

Rumpo$10.1968 rev

10mo ago

Vibrating Butt Plug Anal Toys Prostate Massager with 10 Vibrating & Rotating Modes Beginner-Friendly Anal Plug Sex Toys for Men & Women 2 Motors Anal Dildo & G-Spot Vibrator Anal Beads Adult Toys

DORRTYOU$20.57165 rev

10mo ago

6.5 Vibrating Butt Plug Large Buttplug Vibrating Anal Plug Prostate Massage Anal Vibrator Dilator for Training & Stretching Silicone Prostate Dildo with Safe T-Base Adult Sex Toys for Men Women

INTIMIXING$29.6288 rev

11mo ago

Anal Plug Vibrator Sex Toy 3PCS Butt Plugs Anal Toys with Enlarged Base Training Kit with Remote Control 10 Vibration for Beginners Advanced Anal Sex Toys for Men Women Couples

MoonSoil$22.36117 rev

1y ago

3PCS Anal Training Kit Adult Sex Toys Silicone Vibrating Butt Plug with 10 Vibration APP Remote Control Dildo Vibrator Butt Plug Set for Beginners Advanced Users for Men Women S&M WhipsPink

Yolodit$14.78147 rev

1y ago

What buyers say about vibrating butt plug

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall12%

“Excellent quality and exactly as described”

Vibration/Speed Control9%

“It vibrates well”

Size-Overall9%

“Fits perfectly”

Ease Of Use8%

“easy to put in”

Value For Money7%

“Fair price”

Soft Feel6%

“So smooth”

Advertised Vs Actual Product5%

“Exactly as advertised”

Sexual Wellness4%

“Gives great pleasure”

Ease Of Cleaning4%

“Cleaning was straightforward”

Battery Life4%

“Battery is good”

What buyers complain about

Size-Overall20%

“it wouldnt fit”

Charging11%

“Didnt charge”

Durability8%

“broke immediately”

Functionality-Overall6%

“Never worked”

Quality-Overall5%

“Bad quality”

Vibration/Speed Control4%

“The vibration doesn't really work for me”

Battery Life3%

“low battery life”

Ease Of Use3%

“Bit difficult to use at first”

Value For Money2%

“a little bit pricey”

Advertised Vs Actual Product2%

“Not as advertised”

Top return reasons

Charging26%

Size-Overall25%

Advertised Vs Actual Product14%

Connectivity-Overall6%

Software/Application4%

Value For Money4%

Smell4%

Functionality-Overall4%

Quality-Overall4%