68
vibrating butt plug
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Brand share
Great46%top-5 brand share — no brand owns this niche
Market size
Great$1.3M$1.3M/yr · 3.2M searches
Competition
Great35%top-5 click share — an open shelf
Avg price
Great$16.32avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good$5.44–$40.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good900.14avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-5.9%90-day search growth — must beat 0% to launch
Signals No Dominant Brand