Is plan b profitable to sell on Amazon United States?

The niche generates $23.2M/yr across 5 tracked products. 90-day search growth is +6.4%. Flapen's verdict: Worth a look (52/100).

How competitive is the plan b niche?

5 brands and 76 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in plan b?

Top complaints mined from reviews: Functionality-Overall, Side Effects, Quality-Overall. The return rate is 0.1%.

When does demand for plan b peak?

Demand peaks in Nov; the busiest month runs 2.1× the quietest.

What does it cost to enter the plan b niche?

Listings span $7.15–$46.84; the average listing price is $21.22 (sweet spot $15–$100). The average incumbent carries 8,639 reviews — the moat a new listing must climb.

plan b

Worth a look

Shows a $23.2M/yr market, but a concentrated shelf (top 5 take 100% of clicks) keeps it on the watch list.

Market size

Incredible$23.2M

$23.2M/yr · 5.0M searches

Conversion

Incredible21.8%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Great$21.22

avg listing price — sweet spot $15–$100

Price range

Great$7.15–$46.84

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+6.4%

90-day search growth — must beat 0% to launch

Review moat

Bad8,639

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, plan b is a $23.2M/yr Amazon United States market (5.0M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov. Verdict: Worth a look — 52/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

plan b market data

Units sold / yr: 1.0M–1.0M; avg 200,000–250,000/product
Revenue / yr: $21.2M–$21.2M; units × avg price
Conversion rate: 21.8%
Avg BSR: #5
Page quality: 0%
Prime: 100%
Sponsored: 40%
Out of stock: 0.0%
Avg brand age: 82 months
Avg seller age: 166 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Gavis Pharmaceuticals64%
Plan B16%
Ohm12%
Option 24%
Xiromed3%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +6.4% search growth over the last 90 days.

Peak months: Nov · busiest ÷ quietest = 2.1×

Open Trend

Top plan b search terms

plan b2.7M/yr +4.5%26.1% conv.
plan742K/yr +33.3%0.1% conv.
plan b pills for women631K/yr -22.3%17.0% conv.
morning after pill84K/yr +77.9%13.5% conv.
morning after pill prevent pregnancy171K/yr -16.0%19.8% conv.
plan b contraception93K/yr +61.6%21.6% conv.
emergency contraption pill158K/yr -16.9%18.3% conv.
emergency contraception35K/yr +114.7%15.2% conv.
plan b pill37K/yr +39.9%14.5% conv.
plan b same day delivery47K/yr +6.7%17.0% conv.

All search terms

Top plan b products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 5 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

My Way Emergency Contraceptive 1 Tablet Female Contraceptive Adult Single Tablet

Gavis Pharmaceuticals$7.154.6★15,996 rev

Plan B One-Step Emergency Contraceptive 1.5 Mg (1 Tablet)

Plan B$46.844.7★6,735 rev

Ohm My Choice Emergency Contraceptive Pill. A Safe and Effective Way to Lower Your Chances to get Pregnant After unprotected Sex. Active Ingredient Levonorgestrel Tablet 1.5mg (1 Count (Pack of 1))

Ohm$8.874.7★8,088 rev

Option 2 Emergency Contraceptive 1.5 mg Levonorgestrel Tablet Morning After Pill for Women Compare to Plan B One-Step 1 Count

Option 2$15.644.6★11,818 rev

Xiromed Emergency Contraceptive Pill for Women (6 Pack) - 1.5 mg Levonorgestrel Tablet - Reduces Chance of Pregnancy After Unprotected Sex - Compare to Plan B One-Step - Take Next Morning

Xiromed$27.604.8★558 rev

Newest

by launch date

Ohm My Choice Emergency Contraceptive Pill. A Safe and Effective Way to Lower Your Chances to get Pregnant After unprotected Sex. Active Ingredient Levonorgestrel Tablet 1.5mg (1 Count (Pack of 1))

Ohm$8.878,088 rev

4y ago

Xiromed Emergency Contraceptive Pill for Women (6 Pack) - 1.5 mg Levonorgestrel Tablet - Reduces Chance of Pregnancy After Unprotected Sex - Compare to Plan B One-Step - Take Next Morning

Xiromed$27.60558 rev

4y ago

Option 2 Emergency Contraceptive 1.5 mg Levonorgestrel Tablet Morning After Pill for Women Compare to Plan B One-Step 1 Count

Option 2$15.6411,818 rev

7y ago

My Way Emergency Contraceptive 1 Tablet Female Contraceptive Adult Single Tablet

Gavis Pharmaceuticals$7.1515,996 rev

11y ago

Plan B One-Step Emergency Contraceptive 1.5 Mg (1 Tablet)

Plan B$46.846,735 rev

12y ago

What buyers say about plan b

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money29%

“GREAT VALUE”

Advertised Vs Actual Product15%

“It works as it should”

Efficiency15%

“Works perfectly”

Fertility/Conception7%

“Works good in not getting me pregnant”

Side Effects6%

“having used this myself I must say its just as effective as any other one step pill it works well Ive never personally had any side effects or nausea just delayed periods or heavy”

Quality-Overall4%

“Overall, a helpful and important product to have just in case”

Strength3%

“And effective”

Functionality-Overall3%

“Same as plan b. I mean it did its job”

Ease Of Use3%

“very easy to use”

Contraception3%

“Most affordable anti contraceptive”

What buyers complain about

Functionality-Overall45%

“Def did not work”

Side Effects18%

“BAD SIDE EFFECTS”

Quality-Overall5%

“getting a name brand pill that has better quality ingredients”

Value For Money4%

“Was skeptical since it's so cheap”

Durability3%

“Bleeding for a couple weeks now with no end in sight”

Age Suitability3%

“Still got pregnant”

Sexual Wellness2%

“having conditions so horrible you can't ever have sex again”

Acid Regulator/Stomach Ache Relief1%

“mild cramping followed by severe bloating”

Product Condition1%

“Boxes arrived smushed to the heavens”

Inflammation1%

“DO NOT BUY UNLESS YOU WANT A UTI AND YEAST INFECTION”

Common questions

Is plan b profitable to sell on Amazon United States?: The niche generates $23.2M/yr across 5 tracked products. 90-day search growth is +6.4%. Flapen's verdict: Worth a look (52/100).
How competitive is the plan b niche?: 5 brands and 76 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in plan b?: Top complaints mined from reviews: Functionality-Overall, Side Effects, Quality-Overall. The return rate is 0.1%.
When does demand for plan b peak?: Demand peaks in Nov; the busiest month runs 2.1× the quietest.
What does it cost to enter the plan b niche?: Listings span $7.15–$46.84; the average listing price is $21.22 (sweet spot $15–$100). The average incumbent carries 8,639 reviews — the moat a new listing must climb.