emergency contraception tablets
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible12.3%search→purchase rate — share of searches ending in a sale
Avg price
Good$13.64avg listing price — sweet spot $15–$100
Price range
Good$7.15–$27.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$395K$395K/yr · 235K searches
Growth
Okay+2.6%90-day search growth — must beat 0% to launch
Review moat
Bad6,607.5avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad86%top-5 click share — a locked-up shelf
Brand share
Bad96%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, emergency contraception tablets is a $395K/yr Amazon United States market (235K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
emergency contraception tablets market data
- Units sold / yr
- 30K–40K
- avg 4,000–5,000/product
- Revenue / yr
- $409K–$546K
- units × avg price
- Conversion rate
- 12.3%
- Avg BSR
- #6
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 50%
- Out of stock
- 8.6%
- Avg brand age
- 86 months
- Avg seller age
- 165 days
Competition & brand share
The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 rising
Sellers
61
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
86%
Top 20: 100%
Open market
0%
- Ohm43%
- Gavis Pharmaceuticals24%
- Glenmark Therapeutics19%
- Xiromed5%
- Afaxys5%
- LUPIN4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +2.6% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 4.8×
Top emergency contraception tablets search terms
- levonorgestrel pill62K/yr
- levonorgestrel35K/yr
- my choice morning after pill42K/yr
- female birth control products34K/yr
- contraceptive21K/yr
- emergency contraception tablets9K/yr
- plan c9K/yr
- mifepristone pills5K/yr
- contraception pills for women3K/yr
- my choice plan b pill6K/yr
Top emergency contraception tablets products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Ohm My Choice Emergency Contraceptive Pill. A Safe and Effective Way to Lower Your Chances to get Pregnant After unprotected Sex. Active Ingredient Levonorgestrel Tablet 1.5mg (1 Count (Pack of 1))
Ohm$8.874.7★8,088 rev
My Way Emergency Contraceptive 1 Tablet Female Contraceptive Adult Single Tablet
Gavis Pharmaceuticals$7.154.6★15,996 rev
Glenmark Therapeutics Emergency Contraceptive Tablet Levonorgestrel 1.5mg Reduces Chance of Pregnancy After Unprotected Sex
Glenmark Therapeutics$7.334.7★973 rev
Ohm My Choice Emergency Contraceptive Pill. A Safe and Effective Way to Lower Your Chances to get Pregnant After unprotected Sex. Active Ingredient Levonorgestrel Tablet 1.5mg (1 Count (Pack of 2))
Ohm$14.574.7★8,088 rev
Ohm My Choice Emergency Contraceptive Pill. A Safe and Effective Way to Lower Your Chances to get Pregnant After unprotected Sex. Active Ingredient Levonorgestrel Tablet 1.5mg
Ohm$10.584.7★13,308 rev
Newest
by launch date
EContra One-Step Emergency Contraceptive 1.5 mg (1 Levonorgestrel Tablet) Compares to Plan B One-Step
Afaxys$7.641,421 rev
Ohm My Choice Emergency Contraceptive Pill. A Safe and Effective Way to Lower Your Chances to get Pregnant After unprotected Sex. Active Ingredient Levonorgestrel Tablet 1.5mg (1 Count (Pack of 2))
Ohm$14.578,088 rev
Glenmark Therapeutics Emergency Contraceptive Tablet Levonorgestrel 1.5mg Reduces Chance of Pregnancy After Unprotected Sex
Glenmark Therapeutics$7.33973 rev
Ohm My Choice Emergency Contraceptive Pill. A Safe and Effective Way to Lower Your Chances to get Pregnant After unprotected Sex. Active Ingredient Levonorgestrel Tablet 1.5mg (1 Count (Pack of 1))
Ohm$8.878,088 rev
Xiromed Emergency Contraceptive Pill for Women (6 Pack) - 1.5 mg Levonorgestrel Tablet - Reduces Chance of Pregnancy After Unprotected Sex - Compare to Plan B One-Step - Take Next Morning
Xiromed$27.60558 rev
Trending
90-day click momentumGlenmark Therapeutics Emergency Contraceptive Tablet Levonorgestrel 1.5mg Reduces Chance of Pregnancy After Unprotected Sex
Glenmark Therapeutics$7.334.7★
Xiromed Emergency Contraceptive Pill for Women (6 Pack) - 1.5 mg Levonorgestrel Tablet - Reduces Chance of Pregnancy After Unprotected Sex - Compare to Plan B One-Step - Take Next Morning
Xiromed$27.604.8★
Ohm My Choice Emergency Contraceptive Pill. A Safe and Effective Way to Lower Your Chances to get Pregnant After unprotected Sex. Active Ingredient Levonorgestrel Tablet 1.5mg
Ohm$10.584.7★
Ohm My Choice Emergency Contraceptive Pill. A Safe and Effective Way to Lower Your Chances to get Pregnant After unprotected Sex. Active Ingredient Levonorgestrel Tablet 1.5mg (1 Count (Pack of 2))
Ohm$14.574.7★
My Way Emergency Contraceptive 1 Tablet Female Contraceptive Adult Single Tablet
Gavis Pharmaceuticals$7.154.6★
What buyers say about emergency contraception tablets
What buyers praise and complain about, mined from review topics.What buyers love
“very affordable”
“Works effectively”
“Most importantly, it worked as intended”
“she ain't pregnant yet so seems to work”
“having used this myself I must say its just as effective as any other one step pill it works well Ive never personally had any side effects or nausea just delayed periods or heavy”
“the quality is consistent”
“It works”
“comes in handy”
“this pill will save your life by preventing pregnancy”
“And effective”
What buyers complain about
“Def did not work”
“BAD SIDE EFFECTS”
“getting a name brand pill that has better quality ingredients”
“Still got pregnant”
“Bleeding for a couple weeks now with no end in sight”
“having conditions so horrible you can't ever have sex again”
“Was skeptical since it's so cheap”
“Everytime I have one of these cheap pills”
“Beware it causes ACNE”
“gave me horrible pain during periods it was unbearable”
Top return reasons
Common questions
- Is emergency contraception tablets profitable to sell on Amazon United States?
- The niche generates $395K/yr across 8 tracked products. 90-day search growth is +2.6%. Flapen's verdict: Skip it (44/100).
- How competitive is the emergency contraception tablets niche?
- 6 brands and 61 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in emergency contraception tablets?
- Top complaints mined from reviews: Functionality-Overall, Side Effects, Quality-Overall. The return rate is 0.1%.
- When does demand for emergency contraception tablets peak?
- Demand peaks in Nov–Dec; the busiest month runs 4.8× the quietest.
- What does it cost to enter the emergency contraception tablets niche?
- Listings span $7.15–$27.60; the average listing price is $13.64 (sweet spot $15–$100). The average incumbent carries 6,608 reviews — the moat a new listing must climb.