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emergency contraception tablets
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible12.3%search→purchase rate — share of searches ending in a sale
Avg price
Good$13.64avg listing price — sweet spot $15–$100
Price range
Good$7.15–$27.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$395K$395K/yr · 235K searches
Growth
Okay+2.6%90-day search growth — must beat 0% to launch
Review moat
Bad6,607.5avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad86%top-5 click share — a locked-up shelf
Brand share
Bad96%top-5 brand share — brand-locked demand