Is dicks profitable to sell on Amazon United States?

The niche generates $71K/yr across 26 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -94.5%. Flapen's verdict: Skip it (49/100).

How competitive is the dicks niche?

19 brands and 137 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 61% of demand.

What do buyers complain about in dicks?

Top complaints mined from reviews: Size-Overall, Charging, Durability. The return rate is 0.1%.

When does demand for dicks peak?

Demand peaks in Jan–Feb–Mar–Dec; the busiest month runs 4.3× the quietest.

What does it cost to enter the dicks niche?

Listings span $8.01–$44.87; the average listing price is $22.26 (sweet spot $15–$100). The average incumbent carries 1,835 reviews — the moat a new listing must climb.

dicks

Skip it

Soft demand (-94.5% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Great$22.26

avg listing price — sweet spot $15–$100

Price range

Great$8.01–$44.87

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Brand share

Good61%

top-5 brand share — brands hold most of the demand

Competition

Good52%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay1,835.19

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad2.0%

search→purchase rate — share of searches ending in a sale

Market size

Bad$71K

$71K/yr · 162K searches

Growth

Bad-94.5%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, dicks is a $71K/yr Amazon United States market (162K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Jan–Feb–Mar–Dec. Verdict: Skip it — 49/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

dicks market data

Units sold / yr: 500–750; avg 0–100/product
Revenue / yr: $11K–$17K; units × avg price
Conversion rate: 2.0%
Avg BSR: #6
Page quality: 0%
Prime: 100%
Sponsored: 0%
Out of stock: 5.0%
Avg brand age: 31 months
Avg seller age: 207 days

Competition & brand share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

Brands

19 rising

Sellers

137

Top-5 brand share

61%

Top 20: 100%

Top-5 click share

52%

Top 20: 94%

Open market

35%

KSTERT23%
YAYIKZ12%
HOOMEWO10%
Umania8%
PlikBlik8%
Toendi5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -94.5% search growth over the last 90 days.

Peak months: Jan, Feb, Mar, Dec · busiest ÷ quietest = 4.3×

Open Trend

Top dicks search terms

dilbo138K/yr -93.7%1.3% conv.
suction cup dilbo20K/yr -99.7%0.0% conv.
suction cup dilbo shower1K/yr -98.8%9.1% conv.

All search terms

Top dicks products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Kstert Realistic Dildo 7.8 Liquid Silicone Toy with Strong Suction Cup Lifelike Veiny Texture & Resilient Firmness Hands-Free G Spot Focused Design for Women & Beginners

KSTERT$14.834.3★4,252 rev

Vibrator Sex Toys Thrusting Dildo Realistic Safety Silicone G Spot Dildo with 10 Thrusting & 10 Vibrating Mode for Vagina Anal Sex Stimulation Soft Penis Vibrators Adult Sex Toy for Women and Couple

YAYIKZ$28.004.0★1,727 rev

7 Inch Girth Huge Thick Dildo Dual Density Silicone Dildos with Strong Suction Cup G-spot Realistic Dildo Anal Sex Toys for Men and Women

HOOMEWO$26.594.5★626 rev

7 Inch Realistic Dildo Soft Blue Dildos Sex Toy with Strong Suction Cup Adult Toys for Vaginal G-Spot and Anal Play Waterproof Flexible Lifelike Penis for Women Men Beginners Couples

PlikBlik$8.593.8★283 rev

Small Realistic Clear 6 inch Cute Dildo Adult Sex Toy with Suction Cup Dildo Suitable for Beginner Women/Men/Gay with Thin and Slim Poke can be Use for G-spot and Anal

Umania$8.283.9★583 rev

Newest

by launch date

Thrusting Dildo Vibrator Sex Toys - Hands-Free Riding Grinding Dildos with 7 Thrusting & Vibration Modes for G Spot Dual Stimulation Realistic Sex Machine with Anal Channel Adult Toys for Women & Men

BAQUICK$40.34135 rev

6mo ago

Women Sex Toys Riding Grinding Thrusting Dildos Tuaieu Couples Rose App Remote Control Sex Machine with Licking Vibrating Clitoris Vibrator Strap On Wearable G Spot Anal Vibrators Adult Toy Games

Tuaieu$29.52341 rev

7mo ago

Riding Grinding Thrusting Dildo Vibrator - Remote Control Sex Grinders with 9 Thrusts & Vibrations for Clit Perineum G Spot Stimulation Women Female Sex Toy Adult Toys & Games Sex Machine Dildos

Toendi$30.31457 rev

8mo ago

7 Inch Realistic Dildo Soft Blue Dildos Sex Toy with Strong Suction Cup Adult Toys for Vaginal G-Spot and Anal Play Waterproof Flexible Lifelike Penis for Women Men Beginners Couples

PlikBlik$8.59283 rev

1y ago

7 Inch Realistic Soft Dildo with Skin Feeling Beginner Anal Dildo for G-spot Stimulation Body-Safe Material Fake Penis with Powerful Suction Cup for Hands-Free Play TPE Sex Toys for Adult (Blue)

LYLUGHT$8.0463 rev

1y ago

What buyers say about dicks

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall15%

“Great Quality and Exactly as Described”

Value For Money7%

“Good value for money”

Size-Overall7%

“I like the length and feel”

Soft Feel7%

“Silky smooth”

Ease Of Use6%

“easy to control”

Sexual Wellness5%

“Amazing orgasms”

Advertised Vs Actual Product5%

“As described”

Vibration/Speed Control5%

“Good vibrations”

Ease Of Cleaning4%

“Easy to clean up”

Charging3%

“Charges fine”

What buyers complain about

Size-Overall15%

“Can't even fit”

Charging9%

“Stopped charging”

Durability8%

“broke immediately”

Functionality-Overall6%

“it never worked”

Quality-Overall3%

“Garbage”

Vibration/Speed Control3%

“Low vibration”

Battery Life2%

“battery life sucks”

Value For Money2%

“Not worth a dime or your time”

Thickness2%

“Firstly its not as thick as it appears”

Advertised Vs Actual Product2%

“isn't as advertised”

Top return reasons

Size-Overall100%

Common questions

Is dicks profitable to sell on Amazon United States?: The niche generates $71K/yr across 26 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -94.5%. Flapen's verdict: Skip it (49/100).
How competitive is the dicks niche?: 19 brands and 137 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 61% of demand.
What do buyers complain about in dicks?: Top complaints mined from reviews: Size-Overall, Charging, Durability. The return rate is 0.1%.
When does demand for dicks peak?: Demand peaks in Jan–Feb–Mar–Dec; the busiest month runs 4.3× the quietest.
What does it cost to enter the dicks niche?: Listings span $8.01–$44.87; the average listing price is $22.26 (sweet spot $15–$100). The average incumbent carries 1,835 reviews — the moat a new listing must climb.