49
dicks
Skip itSoft demand (-94.5% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Great$22.26avg listing price — sweet spot $15–$100
Price range
Great$8.01–$44.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good61%top-5 brand share — brands hold most of the demand
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,835.19avg incumbent reviews — the moat a new listing must climb
Conversion
Bad2.0%search→purchase rate — share of searches ending in a sale
Market size
Bad$71K$71K/yr · 162K searches
Growth
Bad-94.5%90-day search growth — must beat 0% to launch