Is contraceptive profitable to sell on Amazon United States?

The niche generates $3.1M/yr across 9 tracked products. 90-day search growth is +5.6%. Flapen's verdict: Worth a look (55/100).

How competitive is the contraceptive niche?

8 brands and 89 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 90% of demand.

What do buyers complain about in contraceptive?

Top complaints mined from reviews: Functionality-Overall, Side Effects, Quality-Overall. The return rate is 0.1%.

When does demand for contraceptive peak?

Demand peaks in May–Jun; the busiest month runs 1.9× the quietest.

What does it cost to enter the contraceptive niche?

Listings span $7.15–$46.84; the average listing price is $19.31 (sweet spot $15–$100). The average incumbent carries 6,310 reviews — the moat a new listing must climb.

contraceptive

Worth a look

Shows searches that convert (20.8% search→purchase), but a concentrated shelf (top 5 take 87% of clicks) keeps it on the watch list.

Conversion

Incredible20.8%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Market size

Incredible$3.1M

$3.1M/yr · 767K searches

Avg price

Great$19.31

avg listing price — sweet spot $15–$100

Price range

Great$7.15–$46.84

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+5.6%

90-day search growth — must beat 0% to launch

Brand share

Okay90%

top-5 brand share — brands hold most of the demand

Review moat

Bad6,309.89

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Competition

Bad87%

top-5 click share — a locked-up shelf

According to Flapen's Amazon United States niche tracking, contraceptive is a $3.1M/yr Amazon United States market (767K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in May–Jun. Verdict: Worth a look — 55/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

contraceptive market data

Units sold / yr: 150K–200K; avg 15,000–20,000/product
Revenue / yr: $2.9M–$3.9M; units × avg price
Conversion rate: 20.8%
Avg BSR: #6
Page quality: 0%
Prime: 100%
Sponsored: 56%
Out of stock: 0.0%
Avg brand age: 92 months
Avg seller age: 152 days

Competition & brand share

The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 rising

Sellers

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

Gavis Pharmaceuticals52%
Ohm17%
Glenmark Therapeutics12%
Plan B5%
LUPIN4%
Cadence OTC4%
Open — no brand owns it (2 brands, 7%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +5.6% search growth over the last 90 days.

Peak months: May, Jun · busiest ÷ quietest = 1.9×

Open Trend

Top contraceptive search terms

morning after pill84K/yr +77.9%16.6% conv.
morning after pill prevent pregnancy171K/yr -16.0%23.4% conv.
emergency contraption pill158K/yr -16.9%23.7% conv.
emergency contraception35K/yr +114.7%19.5% conv.
pastilla del dia siguiente44K/yr +4.0%16.4% conv.
contraceptive pills for woman56K/yr -23.4%9.9% conv.
levonorgestrel35K/yr +9.4%11.3% conv.
day after pills for women33K/yr +4.8%25.3% conv.
day after pill20K/yr +16.5%22.1% conv.
contraceptive21K/yr +17.0%4.1% conv.

All search terms

Top contraceptive products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

My Way Emergency Contraceptive 1 Tablet Female Contraceptive Adult Single Tablet

Gavis Pharmaceuticals$7.154.6★15,996 rev

Ohm My Choice Emergency Contraceptive Pill. A Safe and Effective Way to Lower Your Chances to get Pregnant After unprotected Sex. Active Ingredient Levonorgestrel Tablet 1.5mg (1 Count (Pack of 1))

Ohm$8.874.7★8,088 rev

Glenmark Therapeutics Emergency Contraceptive Tablet Levonorgestrel 1.5mg Reduces Chance of Pregnancy After Unprotected Sex

Glenmark Therapeutics$7.334.7★973 rev

Plan B One-Step Emergency Contraceptive 1.5 Mg (1 Tablet)

Plan B$46.844.7★6,735 rev

LUPIN My Way Emergency Contraceptive 1 Tablet Each (6)

LUPIN$25.394.7★4,428 rev

Newest

by launch date

Cadence OTC Morning After Pill Emergency Contraceptive Levonorgestrel 1.5mg Prevents Pregnancy After Unprotected Sex Effective Birth Control Pills for Women Compare to Plan B One-Step 1 Tablet

Cadence OTC$20.44105 rev

2y ago

Ohm My Choice Emergency Contraceptive Pill. A Safe and Effective Way to Lower Your Chances to get Pregnant After unprotected Sex. Active Ingredient Levonorgestrel Tablet 1.5mg (1 Count (Pack of 2))

Ohm$14.578,088 rev

2y ago

Glenmark Therapeutics Emergency Contraceptive Tablet Levonorgestrel 1.5mg Reduces Chance of Pregnancy After Unprotected Sex

Glenmark Therapeutics$7.33973 rev

4y ago

Ohm My Choice Emergency Contraceptive Pill. A Safe and Effective Way to Lower Your Chances to get Pregnant After unprotected Sex. Active Ingredient Levonorgestrel Tablet 1.5mg (1 Count (Pack of 1))

Ohm$8.878,088 rev

4y ago

Xiromed Emergency Contraceptive Pill for Women (6 Pack) - 1.5 mg Levonorgestrel Tablet - Reduces Chance of Pregnancy After Unprotected Sex - Compare to Plan B One-Step - Take Next Morning

Xiromed$27.60558 rev

4y ago

What buyers say about contraceptive

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money29%

“Great value”

Advertised Vs Actual Product16%

“It works as it should”

Efficiency14%

“Works effectively”

Fertility/Conception6%

“Works good in not getting me pregnant”

Side Effects6%

“having used this myself I must say its just as effective as any other one step pill it works well Ive never personally had any side effects or nausea just delayed periods or heavy”

Quality-Overall6%

“the quality is consistent”

Functionality-Overall3%

“It works”

Ease Of Use3%

“very easy to use”

Strength2%

“And effective”

Contraception2%

“Most affordable anti contraceptive”

What buyers complain about

Functionality-Overall43%

“Def did not work”

Side Effects18%

“BAD SIDE EFFECTS”

Quality-Overall5%

“getting a name brand pill that has better quality ingredients”

Age Suitability4%

“Still got pregnant”

Value For Money4%

“Was skeptical since it's so cheap”

Durability3%

“Bleeding for a couple weeks now with no end in sight”

Dosage2%

“Everytime I have one of these cheap pills”

Sexual Wellness2%

“having conditions so horrible you can't ever have sex again”

Allergies2%

“Beware it causes ACNE”

Pain Relief-Overall1%

“gave me horrible pain during periods it was unbearable”

Top return reasons

Functionality-Overall50%

Value For Money25%

Product Condition13%

Size-Overall13%

Common questions

Is contraceptive profitable to sell on Amazon United States?: The niche generates $3.1M/yr across 9 tracked products. 90-day search growth is +5.6%. Flapen's verdict: Worth a look (55/100).
How competitive is the contraceptive niche?: 8 brands and 89 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 90% of demand.
What do buyers complain about in contraceptive?: Top complaints mined from reviews: Functionality-Overall, Side Effects, Quality-Overall. The return rate is 0.1%.
When does demand for contraceptive peak?: Demand peaks in May–Jun; the busiest month runs 1.9× the quietest.
What does it cost to enter the contraceptive niche?: Listings span $7.15–$46.84; the average listing price is $19.31 (sweet spot $15–$100). The average incumbent carries 6,310 reviews — the moat a new listing must climb.

contraceptive

contraceptive market data

Competition & brand share

Demand & seasonality

Top contraceptive search terms

Top contraceptive products on Amazon

Top sellers

Newest

Trending

What buyers say about contraceptive

What buyers love

What buyers complain about

Top return reasons

Common questions

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